“Gosh, not again.”
“I’m feeling anxious.”
“I don’t know why I’m feeling so emotional. I want to cry my heart out”.
With the increasing stress and negative emotions in our lifestyle, such thoughts have become common. People, these days, are struggling with their mood swings, which are affecting their personality and mental health adversely.
This constant mood fluctuation is why mood tracking applications are coming into play.
These applications, with the core intent to help them track their moods on a daily basis, are establishing themselves as the right companion for the users – much like a Fitbit application. Because of this, the mood tracking app market is mushrooming; making Entrepreneurs and investors too interested in mood tracking app development.
But, what’s the reason behind this market growth? How do these applications serve users with better mental health? What are the benefits of mood tracking apps?
Let’s find out here.
Reasons Behind this new-found Disruption of Mood Tracking App Market
1. Health Awareness
With time, people are getting concerned not only about their physical health, but about their mental health too. They are practising meditation and investing their time and efforts into every such activity that gives them peace of mind. Something that is possible only when their body secrete positive and healthy emotions for a prolonged time.
This is the foremost reason why users take an account of their moods on a daily basis and approach the medical experts, if they sense negative emotions submerging the positive ones more often.
2. Better Control
It has been a fact that when our mood is not right, we find it difficult to focus on any task. We cannot analyze anything appropriately and accurately, which slowly and gradually affects our daily set goals and the decision making capabilities.
A mood tracking app, in this case, offers the advantage of establishing a long-term record of our mood and easily identifying the spot patterns and triggering elements. This further helps with taking better control of our emotions.
3. Poor Healthcare Options
Another reason that is behind the growing number of people enjoying the benefits of mood tracker apps is the lack of proper healthcare options.
In various cases, the healthcare practitioners are terribly overburdened. So, they pay more attention to serious and critical health ailments, completely overlooking the emotions that can later turn into depression and other such mental problems.
The use of mood tracker apps, in this situation, bridges the gap between healthcare practitioners and patients by providing users a way to track and analyze their mood fluctuations. Which later helps the specialist to offer them the right guidance and treatment to relish better mental health.
4. Progressive Lifestyle
Last but not least, these applications keep a long-term record of users’ moods. This eases the process of identifying triggers and trends, and planning around making the positive changes in the lifestyle. Also, these applications help you to determine whether you are taking the right steps for managing your mood or not. And this way, keep a track of the progress to ensure a progressive and healthy lifestyle.
Due to these benefits, the mood tracking apps market is flourishing significantly. It is, in fact, proven to drive a bigger share of the wellness app market size. The one that is anticipated to be worth USD 1,299.84 Bn between 2020-2024.
Knowing this, if you are planning to step into the best mood tracker app market, it’s important to have a clearer understanding of the essential features required to create mood tracking app.
Features to introduce in your mood tracking app development RFP
1. Mood Diary
As stated by the name, this mood tracking app feature lets users feed information about how they are feeling throughout the day just like we write our memories and daily achievements in a dairy. In fact, there are various applications that ask different sets of detailed questions which helps users with getting a better understanding of an emotional state, how long they remained in that state, and more.
2. Mood chart
Since visual content can aid in understanding and analyzing complex information easily and effortlessly, the mood tracking applications also come loaded with the mood chart feature. This feature plots graphs and charts using different dimensions which makes it easier for users to focus upon any particular time or place and get a clear picture of their emotional state.
3. Health Diagnosis
This feature of mood tracking mobile application lets users and medical practitioners monitor health symptoms of the former and get detailed information of their progress in the field of depression, bipolar, anxiety, and other disorders.
4. Social Media integration
Social media integration, which is also one of the essential features of fitness apps like Fitbit, is yet another feature that must be included in your mood tracking app.
This mood tracking apps feature let users easily share their data with doctors and others to make it possible for the experts to gather and analyze their emotional level in real-time and devise a better plan to fight back depression and other such ailments.
5. Set Goal
‘Set a goal’ is also a must-have feature to focus upon while investing in the best mood tracker app development.
This feature lets users set a daily, weekly or yearly goal, and encourages them to take different steps towards achieving these goals. And this way, improve their mental health and wellness state.
6. Statistics & Calendar
Another app feature to keep into consideration when it comes to determining how to create a best mood tracking app is that of statistics and calendars.
This feature again gives users an opportunity to keep track of their moods over a longer period of time and get an estimate of mood swings anytime and anywhere.
7. Community Support
When talking about how to develop a best mood tracking app, the feature of community support is also a must.
This feature lets users connect with others across the globe and build a community that’s battling the same psychological issues. Or, have a strong knowledge of how to deal with those issues. These people can support them in making their mental health better by assisting in picking up some new good habits, or by simply being there for them to share their ups and downs and identify their emotional cycle.
8. Mix and Match Games
To make your app even better, integrate games, audio, activities and tools for mood improvement in it. Integrating games in your app can engage your users in the best possible way and can help relieve their stress, anger, and anxiety.
9. Integration with Wearables
Without any doubt, your app should support integration with wearable devices in order to meet the needs of consumers. This would help users to calculate heart rate, pulse rate, and several other things that will help them keep track of their health. You can also provide your users with tools within the app that help them find how their thinking patterns cause stress and anxiety.
10. Friend List Integration
If a user is having a bad day or he/she is stressed, then there is no doubt that they would want to talk to someone. This is why your app must have a section of friend list where you can find people to talk to in times of need. You should give users a chance to add friends from the contact list, social media, or manually by adding a phone number.
These features of mood tracking mobile applications are making users feel inclined towards mood tracking applications. These features can be used for different types of mood tracking apps. Now that we know how to develop a mood tracking app, let’s take a look at key players of the mood tracking app segment.
Key players of the mood tracking app segment
All these different types of mood tracking apps are ruling hundreds of hearts and earning hefty amounts of profits. Something that is basically possible because of the set of features and functionalities they avail.
Moving forward, let’s have a look at what tech stack Entrepreneurs should consider to create mood tracking app.
Technology stack that backs mental health apps like Happify
As already shared in an earlier blog, the technologies, APIs, and platforms we pick for frontend and backend development makes a huge difference in the success level of apps for tracking mood.
So, it is advisable to connect with the wellness software experts for picking the right tech stack for your app.
Now as you are well familiar with the technicalities of how to develop apps for tracking mood, let’s take a turn towards the business front. Starting with checking for the amount of investment you need to invest into the process of turning an idea into a full-fledged application.
How much does developing a mood tracking app costs?
The cost to build a mobile application for tracking moods depends on multiple factors. This includes the number and types of features you add to your application, the tech stack you opt, the platform you plan to target upon, the size and location of the hired wellness software development company, and more.
In such a scenario, it is advisable to not fall for the notion that there’s a fixed value to the cost of developing a mood tracking app. Rather, look ahead to know the cost-affecting factors and get an estimate.
While this has given you an idea of how much money you have to invest to build an application that enters the list of best apps for mood tracking, it would be unfair to not discuss how to retrieve their money back when discussing the business front.
Now as we know about mood tracking app development cost, let’s look into the business revenue monetization strategies to follow during mood tracking application development.
How to earn money from mood tracking app?
1. In-app Advertising
In-app advertising is one of the easiest yet profitable ways every reputed wellness software company recommends.
Under this monetization strategy, you display a third-party advertisement within your app interface. Based on user interactions in terms of views, clicks, and actual conversions, you get an amount of money from your third-party partner.
2. Sponsorship and Partnerships
Another way to earn money from your Android and iOS mood tracking app is to get into partnership and sponsorships with reputed healthcare and wellness organizations. These organizations will access user data in real-time from your platform and other related insights and provide you with a hefty amount in return.
[Note: The user personal information is not shared with anyone without their consent.]
3. In-app Purchases
Last but not the least, in-app purchases are also one of the best ways to make some profits from investing in best mood tracking app development. This method of app monetization, available both on Android and iOS, lets Entrepreneurs earn money in return for the use of mood tracker apps’ exceptional features like buying additional features (including buying new emoticons), getting filtered reports of their annual record, and much more.
Now let’s wrap up this article looking into the tips and tricks to follow during mood tracker mobile app development.
Tips and tricks to make your mood tracking app standout
Add user-friendly navigation: The look and feel of your mood tracking app should be user-friendly and subtle. Your users should feel comfortable while using the app instead of stressing out. That’s why we recommend adding a few design elements, user-friendly features and easy navigation to your mood tracking app design.
1. Use new technologies like AI and ML:
While making the best mood tracking app, you can make use of emerging technologies like machine learning and artificial intelligence. These technologies will help users see the analytics and understand the effect of various factors on their moods. In addition, using such technologies can help in finding the best practices to lift the mood or cheer up a user based on personalized suggestions and preferences.
2. Add a USP:
There’s no denying the fact that there are several mood tracking apps available on app stores. So, in order to make your app stand out, you will have to add a unique feature to it. Try to make your app more engaging and helpful for users. For instance, you can add a chatbot to your app or you can also consider adding IOT mood trackers.
3. Do not overuse features:
Trying to make something unique doesn’t mean you should load your app with irrelevant features. Make sure that you don’t confuse your users by adding waste of time features into your app. Rather try to keep it as subtle and simple as possible.
4. Use games to engage users:
By using gamification techniques, you can engage users and make them regular customers of your application. For example, you can reward them with points when they don’t feel stressed or you can also include stress buster games.
Final Note
We hope this article will help you to understand the process of mood tracking app development and the cost of developing mood tracking app. In case you are interested in Wellness App development service, you can contact a reputed Wellness App development Company. They will guide you through the entire process and help you in building a top-notch wellness app.