It seems like yesterday when Google introduced Google Go app and today, the app has touched 100M installs across the globe.
The app was announced back in December 2017 and was recorded to have been downloaded on 10M devices in September 2018 – a number that has increased by 10 times in a matter of 10 months (September 2018 – June 2019).
A drift like this – from 10M to 100M – within only 10 months is one that makes it difficult to overlook Google Go app.
So, let’s dig deeper into what makes Google Go so popular and what the future holds.
Google Go – What Makes it So Popular?
Google go is the lighter version of the original Google search app which only three years ago came up with the revolutionary new Google news feed. The app was originally released as Search Lite, but later it was named as Google Go – to make it sound similar to another bunch of Go apps such as YouTube Go and Files Go.
The Google Go app is gaining huge momentum in the mobile world, especially after its Google for India event held in 2018. And the reason behind is the following set of features it offers over the Google search app:-
1. Low App Size
While the official Google search app demands 135MB of memory consumption, Google Go takes only 5MB of memory storage.
2. Higher Speed
Google Go, unlike its native app, automatically loads the compressed version of every webpage. Because of this, the web pages load faster and hence, deliver a better experience to their audience.
3. Data Saving
Google Go app, when compared to its native application, consumes 40% fewer data. This indicates that you can save a lot of data when searching on this Go application.
4. Simple Interface
Since Google Go is designed to target users who are new to the Internet, the application comes with ‘tap-first’ interface. The application provides all of the Google services, including Voice Search, Images, and Maps, on the home screen.
5. Support for Additional Languages
Google Go app lets users pick an additional language for search. This implies, they can easily switch from English to a local or international language with a single tap and continue search via the other language.
6. Custom Background Wallpaper
Another feature that makes Google Go better than Google search app is the opportunity to place an original wallpaper as background of the app.
Now, while we have covered what makes Google Go different from the native Google search application, let’s look into how Google Go is related to Android Go – the optimized version of
Android OS announced firstly in Google I/O 2017.
Google Go and Android Go: What’s the Connection?
Android Go, as you might have guessed, is like an ecosystem where all the applications created especially for targeting developing nations resides. In other words, all the application with the suffix ‘Go’ operates on Android Go operating system – including Google Go.
Now, while this clearly indicates Google Go operates within the environment of Android Go, it also throws hints that Google Go can act as the driving force behind the popularity of Android Go. That implies the increasing popularity of Google Go can bring a major positive impact on the popularity of Android Go – something that can act as great news for both users and developers.
Wondering how? Let’s wrap up this blog looking into the impact of the popularity of two upon the Android developers’ lives.
What Popularity of Google Go and Android Go Means to Developers?
As stated earlier, the Android Go platform helps Android app developers to cater to the needs of a wider audience.
By following the process of Android Go app development, the developers are able to make their application reach not just the limited developed nations but also the majority of other developing nations like Brazil, India, Mexico, Indonesia, and Nigeria.
It also encourages them to provide a better experience to their users by demanding lower memory consumption and Internet data, while ensuring minimal app crashes and faster app page loading.
In a nutshell, the popularity of Google Go and Android Go will make it easier for developers to develop a mobile application for both the developed and developing world.
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