App Store Optimization – Appinventiv https://appinventiv.com Mon, 25 Oct 2021 12:18:08 +0000 en-US hourly 1 https://wordpress.org/?v=5.6 29 App Store Stats 2018-19 that Proves Apple’s Uprising Growth Trend https://appinventiv.com/blog/apple-app-store-statistics/ https://appinventiv.com/blog/apple-app-store-statistics/#respond Thu, 19 Jul 2018 11:51:16 +0000 https://appinventiv.com/blog/?p=6400 Sharing the direction in which the Apple App Store Statistics data is moving is the tech giant’s January tradition. Every year, Apple shares statistics on its performance in terms of the revenue they are generating, […]

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Sharing the direction in which the Apple App Store Statistics data is moving is the tech giant’s January tradition.

Every year, Apple shares statistics on its performance in terms of the revenue they are generating, how profitable the year had been for the iOS developer community, etc.

And like clockwork, this year too, Apple published a report on the platform’s performance, which when analyzed showed a picture of stable growth.

Now apart from those data, we have assembled a set of other Apple App Store Statistics as well that proves that the growth tangent that the platform is on, is enough to bring Apple’s yearly P&L statement up.

In this article, we will be looking at the Apple App Store Statistics 2018 that proves how far the brand has come when it comes to becoming a valuable part of the millions of iOS device users’ lives.    

Let us look at the Apple App Store Statistics from the number of apps in the App Store in 2018 – 2019 to their state of app download stats and the overall revenue that they are able to generate for the tech brand.

Starting with the 2018 Apple App Store Statistics First.

Here you go –

1. Number of apps on app store is 2.2 Million

What started in 2010 with only a handful of apps, the Apple App Store has come far in terms of a number of apps being launched in the store. As of July, the Apple app store number was over 2.2 Million apps that have been launched in the App Store.

Here is how the apps in the App Store is demarcated according to apps versus games and free apps vs paid apps –

Number of apps on app store is 2.2 Million

2. The present average number of app releases every day is close to 2540

Average number of New Apps per day

Seeing the various business benefits that the App Store has to offer in terms of increasing the mobile app sales statistics, a number of brands – new and established are expanding their service to the Store for the million of Apple users – an event that has brought in an influx of demand for iPhone App Development Companies, globally.

Because of this app store trend, the number of app releases made on an everyday basis has reached to 2540 valuation.

3. Average app price in the store is in the starting range of $1.02 and average price of gaming apps is $0.49

In the paid apps department, on an average the paid apps in non-gaming range are kept at the starting price of $1.02 and the gaming apps are kept at the starting price of $0.49.

Average Price for Apps in U.S

4. Apps Count Under USD 10.0 Are Maximum in Under $1

The price distribution of apps under $10.0 is mainly in the favor of apps that cost under $1 – 78.932 apps. The lowest app count is witnessed by apps in the range of $8 to $9 – only 1,221 apps.

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5. Apple App Store Revenue 2018 was at $22.6 Billion

The Apple App Store Revenue in just H1 2018 is computed at $22.6 Billion, which is double the revenue that Android generated through Play Store.
Apple App Store Revenue 2018

6. Number Count of Apple Publishers is 500,000

At the back of App Store domination in terms of generating high revenue for the developers (with the reason behind why iPhone developers earn more being evident), the number of publishers who have become a part of this app store trend is 500,000.

7. Between January and June 2018, iOS app developers have earned over $100 billion from the App Store

The profit spree that Apple is on has rippled down to the platform’s app developers as well. Just half year in 2018, iOS app developers have earned more than $100 Billion from the Apple App Store as app revenue statistics that they have launched on the store and which have been accepted extremely well by the users.

While this is for 2018, the experienced iOS mobile app developers were paid over $26.5 billion in 2017.

The brand has paid developers over $86 billion since 2008. If that’s 30% of Apple’s take – an estimation, given new payout rates for subscriptions – the App Store grossed about $88 billion in sales.

8. The amount Apple paid the iOS app developers was more than 30% of last year

The amount of revenue that iOS app developers have been able to generate in terms of revenue in 2018 is over 30% more than what they earned in 2017. A data that is hinting at growing purchasing ability from the end users’ front.

9. 81% of iOS Users Have the Latest Software Update

As of Mid 2018, there were 81% of the iOS users who had the latest software – iOS 11 – updated in their devices, 14% were on iOS 10 and less than 5% were operating on iOS 9 and below.

10. Number of Downloads in the App Storein H1 2018 is 10.6% greater than 2017’s download count

While App Store continues to fall behind Play Store when it comes to the mobile app download statistics, within the platform itself, the number of downloads between 2017 and 2018 has shown a rise of 10.6%.

11. There has been an increase in the mobile app download stats by 75 percent since the launching of Apple Watch

App Store has been witnessing a growing trend in demand for apps to be used through Apple Watches. This data is a sign of how the users are expanding beyond their smartphones for being active on their favorite apps, along with brands exploring the way for developing and marketing an App Watch app.

12. Top App Store Categories

Here are the app categories that are topping the App Store in 2018. The latest TikTok statistics confirm that TikTok is the most downloaded app on the App store.

App Categories that are topping the App Store in 2018

13. Close to 28,000 iOS apps on App Store offer Subscriptions

Subscription based apps are finding themselves in the middle of an uprising demand from the millions of app users on the Apple Store. The trend that was started by Netflix is what has led to a number of other businesses entering into the segment with their subscription based apps. And the demand for these apps is so much so that they are playing a very huge role in the app sales statistics chart of the App Store.

Wish to join the growth tangent that the app category is on? Know how much Netflix like subscription app development would cost.

14. Top Apps

Here are the top apps in the Apple App Store in 2018 –

Highest Rated Non Game Apps

15. 2018 started with $300 million in-app purchase happening on 1st January itself

The effect of iOS 11 app store redesign is proving to be long term with the store witnessing over $300 Million in-app purchase statistics in the month of January itself – a number that was followed after the last week of December collected $890 million in purchases.

16. Apple Pay Backs 90% of NFC Transactions

Even though Apple Pay is not available around the globe, the payment mode counts for 90% of the NFC transactions happening in the areas it is operational in. In the US, Apple Pay is the most widely accepted payment method followed by Google Pay, Paypal, Masterpass, etc.

17. Out of all the apps in the App Store, there are 316,424 that have a rating and over 1 Lakh that haven’t received a single rating from the users

While the Internet is filled with articles on how to increase the star rating of your app, the store has a different story to tell. Not every app on the store has a rating and yet they are all operating side by side with the apps that have the ratings.

Apple's App Rating Histogram

18. Over 500,000,000 people visit the App Store every week

In terms of visitors of the App Store, the weekly count is presently standing at 50,000,000.

19. Over 2,000 apps are using ARKit – Apple’s augmented reality software

While Apple is competing neck to neck with Android in the AR department, the number of apps on the App Store made using ARKit is a lot more than apps made for Android Play Store using ARCore.

In March 2018, ARKit apps saw over 13 Million installs from the App Store.

20. ResearchKit and CareKit are Getting Used in Clinical Trials

Till date, over 500 doctors have used the platform where over 300 million people participated in the clinical trials. The conditions included in these clinical trials are – Parkinson’s, Autism, and Physical Therapy, amongst others.

21. App Store Browsing Has Grown to Drive 15% of App Store Download Count Since iOS 11’s Launch

Yet another doing of App Store redesign after iOS 11 is the rise in iOS app download stats that can be traced back to the browsing of App Store.
App Store Installs by Source

22. Since its redesign, App Store is seeing 500 million weekly visitors

Apple redesigned its App Store last September around the time of iOS 11 Launch and ever since the event, the visibility count of apps have grown by manifold.

23. The ‘Today Tab’ is Read by 1 Million Users

Apple has revealed that over hundreds of stories published on App Store’s section – Today tab – are getting read by more than 1 Million users, globally.

24. iOS 11 App Store has Increased the iPhone app Download Statistics of Feature Apps to more than 800%

Along with increasing the app purchase count and bringing an increase in the number of weekly active users, iOS 11 App Store redesign has also brought in an increase in the Feature App downloads.

25. Apps that are getting featured are not restricted to the big names

Proving itself to be an app that fosters equality and gives equal opportunity for brands to showcase their quality, the featured apps section of Apple is made up of not just small time apps but also of big shots.

Proportion of Featured Publishers in the United States

Now that we have looked into the Apple App Store statistics of 2018, it is now time to look into how 2019 has moved so far.

Even though we are only 6 months down in 2019, the statistics that the Apple App Store are showing are seen to be taking a positive turn. 

Let us look at what all have happened till now, significant enough to be added in the list of Apple app store statistics 2019. 

A. The number of people who have downloaded a game from the App Store is on a high

On average, 1 billion people have installed a game on their iPhone devices to date. 

B. The average number of App Store Visits has Increased 

The number of people who are visiting the Apple app store on a weekly basis is standing at 500 million. 

C. The probable App Store user spending number is in

It is projected that 2019 will end with Apple App store user spending $56 billion.

D. New Year’s Saw a Record-Breaking Sale on the New Year’s Eve

$322 billion is the amount that was collected by the Apple app store on 1st January 2019.

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70 Points Apple App Store Submissions Checklist [2019 Edition] https://appinventiv.com/blog/apple-app-store-submissions-checklist/ https://appinventiv.com/blog/apple-app-store-submissions-checklist/#respond Wed, 30 May 2018 11:47:56 +0000 https://appinventiv.com/blog/?p=5819 Apple has created walls of standards around the App Store. And if any app, no matter which parent company it belongs to, lacks from even a single point, faces rejection or removal from Apple, almost […]

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Apple has created walls of standards around the App Store. And if any app, no matter which parent company it belongs to, lacks from even a single point, faces rejection or removal from Apple, almost instantly, which is not the case while submitting app on Play Store.

What is worse is that most often than not, the exact reason behind the rejection is never known. However, they do tell the category which your app breached before it was removed by the tech giant from its store.

Check out the March End Reasons for Removing Apps From the App Store –

Reasons for Apps Rejection From the App Store

So what are you supposed to do in a situation like this? When on one hand you are developing an iPhone/iPad app in the hope that it will reach millions but on the other, you are not even sure if it will see the light of the day and pass through the stringent Apple guidelines?

How do you ensure that your app follows the exact criteria that fall under these bucket sections?

Here’s what you do.

Once you have gathered the market insights, hired the right app partner, and developed a mobile app perfectly by referring to our mobile app development guide, you can use this article as your iOS App Submission Checklist 2019 to ensure that your app continues to exist and rule the App Store this year.

We have divided this iOs app store submission checklist into different sections that are then divided into subsections that have the exact checkpoints listed.  Because we know that once your app crosses this step and you have mastered your ASO game, there’ll be no stopping you from getting famous and from witnessing a upward moving revenue graph.

So, here you go – The ios app store submission checklist that guarantees that your app goes through the first time itself.

{Quick Detour} – Talking of checklist, if you are looking for a checklist on mobile app development as a whole, here it is.

Safety Check

Apple is known for its safety standard, which makes it mandatory for each of the mobile app that is published on the store to follow the same standards.

Keeping the focus on Security, Apple has set strict rules in ios app store submission guidelines which have to followed by businesses not seeking removal from the App Store –

1. Objectionable Content –

  • Your App should not have any content that is discriminatory, defamatory, or in any way humiliate or intimidate anyone.
  • Your app should not have portrayal of animal or people getting killed. Also, in your gaming app, the ‘Enemy’ should not represent a culture, government, or any real entity
  • Content promoting illegal usage of weapons
  • Explicitly Vulgar or Sexual Content
  • Religious Comments or Visualizations
  • Fake Information or Features. Writing “For entertainment purposes only, won’t count”

Mobile App Developers at Appinventiv

2. User Generated Content

To prevent intellectual property infringement and bullying happening in your app that deals in user generated content, you should have following provisions in your mobile app –

  • Process for filtering out the objectionable content from the app
  • Process for reporting the offensive comments
  • Provision to Block Abusive Users
  • Updated Contact Information

3. Kids Category Apps

  • The user experience of the app should be designed keeping the age under consideration.
  • The apps should not have links outside of your mobile app, all the purchase opportunities and other form of distractions for the kids, until it is reserved in a designated area inside a parental gate.

4. Physical Harm

This is specific to the apps that fall in Health or Medical category.

  • All medical help should specify that users should visit a doctor before taking medicines in the dosage suggested by the mobile app.
  • Also, Apple refrains apps that mention ways of handing Apple devices that goes against the methods mentioned in the ios app store submission guidelines.

5. Developer Information

Developer Information during Apple App Store Submissions

  • Your support URL should have your contact information and should mention the different ways to reach you in case of need.
  • Your mobile app should include up-to-date contact information.

Performance

Performance is next in our ios app store submission checklist. There are a number of ways through which Apple measures your app performance, if not met according to their set guidelines, there is a fair chance that your app will be removed or will not pass the approval stage in the first place.

{Quick read: How to Optimize Your on-demand App’s Performance?}

1. Completeness

  • When at the stage of app submission, your app should be final in terms of metadata, functioning URLs. URLs that lead to websites that are – empty websites, have placeholder text, or any different form of temporary content must be reviewed and corrected before the app submission.
  • Ensure that your app is tested for stability and bugs prior to app submission, and includes the demo account info, in case the app consists a login option. If you are offering the in-app purchase option in the app, they should be up-to-date, complete, and made visible for the reviewer.

2. Beta Test

  • No iPhone or iPad App that is in its beta version should be sent for submission to the App Store.
  • The words Beta or Demo should not be mentioned anywhere on the app description page – both in content or in the image.

3. Correct Metadata

Everything straight from the app image to its description, category name, and app preview should be a reflection of what the app is about.

  • Only mention those features that actually exist. And mention all the features that are present in the mobile app.
  • If your app have the feature of in-app purchases, make sure that it is clearly mentioned in the app description.
  • Screenshot should be of the screens that shows app use and not ones that show logo or just content.
  • Previews should only include the video capture of the app in use.
  • It is imperative that you only choose the category that your app is functioning in and not the one that is more profitable.
  • You should answer the age rating question of the iTunes Connect truthfully so that your app can be aligned to parental controls, if needed.
  • Choose keywords that actually describe your app and not the ones that have trademark names, famous app names, or irrelevant phrases. App names should be within 30 characters and should not have terms or price mentioned in it.
  • Every element of the metadata – image, preview, text, etc. should be drafted according to the standards of a 4+ year old.
  • If you are displaying any financial information in your app image or preview, it should be fake.
  • App should not include name, icon, or picture of any other mobile app platform beside iOS.

4. Hardware Compatibility

  • iPhone apps should run on iPad as well.
  • App should not heat the device, consume battery to a great extent, or put strain on device
  • Your Apple TV app should only make use of Siri remote or game controllers. And if your app need game controllers, mention it in the metadata, clearly.
  • App should never ask users to restart their devices

5. Software Specifications

  • Apps should only use public APIs and should run on the currently shipping operating system versions. Apps should be up-to-date and should not have any features that are outdated or won’t be continued in the upcoming OSs. Frameworks and APIs should only be used for their intended purposes
  • Apps should always be self-contained within the bundles, and should not read nor write data that is outside the specified container area. Also they should not install, download, or even execute codes, that include other apps.
  • Apps that give out virus, programs or files which may affect the hardware functionality of the device, will be removed instantly.
  • Apps that deal with multitasking features, should use the running in background functions only for the intended needs. If the app run in the background, a reminder should be sent to users that the battery will get affected.
  • App should be compatible with the IPv6 addressing
  • Apps that uses web should use WebKit Javascript and WebKit framework.
  • Apps that create alternate desktop will be rejected
  • Apps that stop or alter the function of default switches such as volume and lock, will be rejected.
  • Apps that use facial recognition for the account authentication should make use of LocalAuthentication.

Business

There are a number of ways to monetize your app. Whatever way you choose, should be mentioned clearly in the metadata and the Review notes.

Payments

In-app Purchase in Making Payment Process

  • You can only use in-app purchase as the mode of making payment or making purchase from the app.
  • Credits or in the in game money brought using in-app purchase should never expire
  • Assign the right purchasability type
  • Should not enable gifting of the in-app purchase features and content to other users
  • Apps can allow users to access the content purchased earlier
  • Apps should not use their method to unlock content, like QR Code, License Key etc. until the app is dependent on some hardware for functioning.
  • Apps can allow transactions made in cryptocurrencies until it is complying all the state and federal laws.
  • Apps that are making use of the Apple Pay should offer all the material purchase data to users before selling the good or service. Also, they should use the Apple Pay branding elements correctly.

Design

Apple is known for its simplistic and refined yet innovative designs. The image that Apple has created through its devices is what it aims at offering in the apps that are published on its store as well.

  • Design should not copy any other app
  • App should not be an extended version of a website. It should offer lasting entertainment value to the users.
  • App using ARKit should offer real AR experience
  • App should not ask users to install another app to function
  • Apps that are developed from the commercialized templates or through the app generation service would be rejected.
  • Refrain from creating various Bundle IDs of your app. In case your app has different version according to location or demographics, show them inside your app by giving your users the right to access by making in-app purchase.
  • Push notifications should not be made mandatory for an app to function

Legal

Security is something that Apple never compromises with, which means that your app should adhere to the legal guidelines set by the brand in the Apple Developer program.

1. Privacy

  • Apps which collect the user or their usage information should have privacy policy in place and must gain the user consent before collecting their information.
  • If your app can function without social media profile, you should allow the access without any login or other methods
  • If your app is in someway discovering user passwords, it will be removed instantly
  • Information that are collected from the users should not be sent to the third parties until for bettering user experience.
  • Apps must not store the personal health data on iCloud
  • The apps that deal in collecting data from the Kids should comply with the Children’s Online Privacy Protection Act laws.
  • Use Location Service only when it directly impacts the working of your app. If it is running in background, you should specify the reason.

2. Intellectual Property Rights

  • Your app should only have the content that you have created and have the legal right to use
  • Should not facilitate the illegal sharing of files
  • Never say that Apple has endorsed your mobile app
  • Never create apps that look similar to any Apple Product
  • Apps that offer VPN services should make use of NEVPNManager API only and should pass a clear declaration of the user data that will be created and the purpose of it.

Since you have successfully reached the end of the article with us, we have some giveaways for you!

Once you are done with your submission preparations in line with all the items mentioned above, come back to this section before 48 to 72 hours of your app submission.

There are a number of other suggestions that have been set by the tech giant under their Apple Developer program

1. App Name

As mentioned above, the App Name that you choose should be within 30 characters. Now, when making the choice, put your creative hats on and decide on a name that best showcase your app idea while being very different from your competitors’.

2. App Preview

App Preview Video in App Store Submission

Although optional, it is always better to have a video made that describes your app. The ideal length of the preview should be between 15 to 30 seconds and in this time, you should aim for showing a working of the app video.

There are a number of tools that you can make help of while creating and editing your app preview, but we use Mac having OS X Yosemite having QuickTime Player (Version 10).

3. App Description

App Description is your one opportunity to not just become searchable (by having the right set of keywords) but also to tell the world what purpose your app would solve.

App Store only gives you the freedom to write 2 lines about your app before the content is cut short with a More option.

And purely because of this reason, you should add keywords in the first 100 characters of the app description.

4. App Screenshots

Apple Device & App Store Screenshot Size Summary

After app description, the element that captures the maximum user attention is app screenshot. The screenshots that you are using in your app should best describe the superficial level working of your mobile app. The best thing is that Apple now gives you the option to add 10 screenshots in the App store.

It should be designed well enough to grab attention and at places where the image is not self explanatory, it should have captions and texts to describe it.

As for the designing part, there are a number of tools that you can use –

  • AppLaunchpad
  • Launchkit
  • Snapshot by fastlane
  • MockUPhone and ShotBot
  • StoreShots

5. App Keywords

Keywords Optimization for App Store

Last in our list of giveaways is the most crucial part of app submission, something that decides the future of your app in the Apple store in terms of visibility – Choosing the right set of keywords.

There are a number of tools that you can use to find the right set of keywords for your iPhone/iPad app such as AppAnnie, thetool.io, Google Keyword Planner etc. The process that you will have to follow to find the keywords is a topic that we will keep for some other day, but meanwhile, there are things that you can keep into consideration for better visibility –

  • Don’t have both singular and plural words
  • Avoid repeating the name of category as your keyword
  • Do not use celebrity or a brand name. In fact, avoid using any real entity name
  • Do not use your app name as keyword.

So here you go. The no BS exact set of guidelines shared as one-liners which would also act as a checklist to ensure that your app passes through.

 

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How to Get Million Downloads On Your App https://appinventiv.com/blog/get-million-downloads-app/ https://appinventiv.com/blog/get-million-downloads-app/#respond Fri, 23 Mar 2018 14:24:36 +0000 https://appinventiv.com/blog/?p=5123 With the immense amount of competition on both the Google Play Store and Apple Store (over two million and counting), convincing the users to install a new app is very challenging. How many times have […]

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With the immense amount of competition on both the Google Play Store and Apple Store (over two million and counting), convincing the users to install a new app is very challenging.

How many times have you heard people say that no matter how innovative your idea is, only those rule the stores and users’ devices that have already established themselves in the market?

Having developed a series of apps that have hit the million downloads mark, our team of app developers that it is nothing but hearsay. With the right blend of development and marketing, you can boost mobile app downloads and can help it reach the million mark too.

While you have the support of our app developers to help build a robust app, to bring you up to speed with the marketing front of getting million app downloads, we have curated a guide for your journey.

We have divided this guide into two parts – Pre and Post Launch of your Mobile Application, both of which together will help you get answer to ‘How to Get More App Downloads’.

Let us start with the pre launch part of mobile app promotion strategy first to to ensure that you are prepared to woo the Million of App Store users, even before it has found a place in their devices.

Pre-launch success preparation of your mobile app

Ideally, the efforts you are putting in this stage should start at least 2 months before the actual launch in the stores. Start with the pre launch stage as soon as your app enters the last testing stage.

How to ensure that You Get Maximum App Download From the Technical Front –

Technical

Ensure that Your App Doesn’t Crash

Prepare your app in a way that it doesn’t crash even once after it is downloaded on users’ devices. You have to understand that the stores are full of extremely impatient users, who will abandon after even two repeated instances of crashes.

Presence of an Intuitive UI

Run through your App’s UI as many times as possible. Look into how easy it is for your audiences’ demographics to move inside the app, if the UX elements are in line with what they are used to work around with. And, finally, it’s easy for them to move inside once they have done the app download deed.

Get Your App Tested Enough

Test your app not just on different devices but also on different operating system versions and in under different network conditions. Don’t even think about rolling it out for downloads, before you have ensured that your app is tested and secured against every permutation and combination of users’ movement.

How to ensure that You Get Maximum App Download From the Marketing Front

Marketing Front

Set Up Pre-Launch Ad Campaign

Start with creating anticipation about your app on your website, the social media channels, platform where your people of your app community visits and uses most often. Through all your mediums, prepare your audience for the time to come and how it would change their life.

Don’t show them anything other than your logo at this stage. Your time to showcase your app would come, but it’s not now.

Prepare to Rule the App Store Listings

Your probability of getting maximum app downloads is directly proportional to your placement in your category list. The higher you are in the list, the greater are the chances of visibility and click through rates.

Draft an ASO and PSO strategy. Start getting videos and screenshots made to showcase your creation in the stores, have a set of keywords ready with you, draft content to post in the app description section.

Open your Doors for the Press

Just days, around two weeks before the actual launch of the app, send invites to the press and PR agencies to cover it and post its coming in their dailies. Infact, now would be time when you contact websites that curate lists like ‘App of the day’ and get your name on the lists.

With just two or three weeks to the launch, announce your coming to the Android and Apple Store to the world.

Invest in PPC

Just week before you become available to app downloads, invest in a PPC campaign. Run your ads on Google on every keyword and phrases that are related to your app category and similar to what your users are looking for.

This was it on the Pre Launch part of Taking Your App towards Million downloads. To sum up, you have to create anticipation, promote your application everywhere your audience is and while you are doing this, focus on how the development process is coming up.

Now that you know the pre launch part of ensuring the success of your mobile app before it is launched in the stores, let us look into the post launch parts of its success. This is exactly where all your efforts would pay off.  

Post-launch success preparation of your mobile app

The cumulative effort that you had put up until this part both in development and marketing, boils down to this stage, when it’s time to reap the benefits. But your dream to achieve million downloads still requires time and efforts to become real.  

Post Launch efforts to reach million app downloads are in many ways much higher than your pre launch work as now it’s time to deliver the users what you had created an anticipation for.

Here are the ways you can pave the last road to your million app download mark –

Submit Your App To Sites Like ProductHunt

There are a number of websites like ProductHunt that allows app developers to post their live app and get helpful feedback, visibility, and more often than not investors for their apps.

Product Hunt

While investing in PR agencies and mobile based news websites will help you sail through the initial growing awareness phase, there are not viable for the long run.

To keep getting downloads in the long run, you will have to make your application visible to people who would be genuinely interested in them.

In-App Advertisements

The next step in the process of ensuring that you have left no door unopened is by investing in in-app advertising models. Get in talks with popular apps that have space to insert your ad in theirs.

By placing your ad in the popular applications, you will be able to increase your visibility score to a great number.

Plan Referrals

One of the major reasons behind Uber’s success is their referral program. They make it beneficial for users to share it with their friends and family, in the form of discounted rides.

Depending on what your app is about, you can offer free lives, discount, free product, or even a gift voucher to the user and their family/ friend who uses their referral code.

Inauguration Discount

If your app belongs to the paid category, you should offer yours for free in the first month or make the prime features available on an off or discount.

While planning on the features that you would be offering for free, make sure you go with the ones that will become coveted after they are not free or on discount anymore. If you make those features free which already comes with no price tag in the same category apps, the users will abandon yours.

Remain Visible

It is very easy for the users, both prospects and the ones who have your app installed with them, to forget about your existence amidst the billions of other in the stores. So, keep reminding them of the value that only you can get them. Continue making appearance in the places they frequent.

These are the ways you can not just pave the road to a million downloads but also ensure the longevity of your mobile application in the overcrowded stores.

Having developed a number of million hits products with the help of our app developers, we understand that while a major portion of your app’s success depends on how far you are able to promote it in the world, it all boils down to your idea and its value offering ability.

If your application  is able to offer some value to its users that they cannot get in the same form, ease or speed elsewhere, they will spread the news.

Another thing that matters in defining your app success is how much attention you are paying to your customers’ needs. How responsive you are to their issues and what is your correction time.

So, what really matters in the long run is how well your app is developed, the kind of value it is able to offer, and how responsive you are with your users’ needs.

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7 Actionable Tactics To Get Into The AppStore https://appinventiv.com/blog/7-actionable-tactics-get-app-store/ https://appinventiv.com/blog/7-actionable-tactics-get-app-store/#respond Fri, 14 Aug 2015 10:16:17 +0000 http://appinveniv.com/blog?p=117 Today’s smartphone market resembles a lot to someone who is ready to be a part of any workforce. To be very particular about the apps, it’s the dream of everyone to get their app noticed […]

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Today’s smartphone market resembles a lot to someone who is ready to be a part of any workforce. To be very particular about the apps, it’s the dream of everyone to get their app noticed by Apple or Android. It’s the same scenario as in the case of any job aspirant looking forward to submit his or her resume to a potential organization whom he or she have never met but aspire to work with. You have to follow the standard guidelines laid out by Apple or Android and if you successfully beat the first round and your apps gets featured on their panels, then you would be flooded with revenues. Below we have mentioned few of the basic tips how to achieve the success in the above mentioned respect.

1. Be Prepared for the Big Leagues

While targeting Apple or Android, ensure you follow each and every guidelines. You may face rejection in the beginning, but be ready for the improvisations that would come upon you. In order to avoid app store rejection,be very particular about labeling your app beta.

2. Give your App a Unique Name

It is extremely important to choose a unique name for your app because afterwards you won’t be able to change the name as to change the name you need to resubmit your app, which in turn will result, into waste of time, money and effort.

3. High Loading Speed

The smartphone industry lives and swears by the speed and today there is a tug of war between the app makers. The users should get the blazing speed when they use your app. For this, you need to test your app on various instruments and devices.

4. Loyalty is the key

Expressing even the slightest kindness for the rivals can cost you a great amount. You should never and never mention the other apps and brands you support during your showcase. It would result in weakening your position and hence it is a big no no.

5. Ensure Proper Attribution

Use the logo of Apple very carefully and make sure it is there for embedded property like maps. The rules of the Google, too are quite detailed and it is very obvious that the Logo of Apple and Google should be used in a proper way and should not be abused in any manner.

6. Use Standard User Interface

Please abide by the UI guidelines of your app store as this avoids user frustration and helps you keep away from being rejected by the marketplace.

7. Abide by Appstore Guidelines

AppStores have detailed submission guidelines and hence it is advisable to collect all the vital information associated to you related AppStore because having the detailed information about app guidelines can help you in achieving your goals. Once you are through with gathering of all the data and done with the drafting phase, go for – test, test and test.

Launching your App in the marketplace is one of the key factors in success of any app. And, it requires the same dedication and hard work as the other tasks require. Though, the initial steps are always the toughest one in any venture, but as the time passes things keep smoothening once you spend a considerable time and effort. Regardless of the fact, what app you develop, your app needs to leave a deep impact on your users and the above mentioned facts would help you greatly.

AppInventiv Technologies is the top-notch mobile app development company that has expertise in building marvellous mobile apps related to various domains like enterprise apps, travel, hyperlocal, logistics and many more. AppInventiv is also a mcommerce app development company that a great expertise in building m-commerce apps.

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