The entertainment mobility event through the face of music app development in itself was a sign that the global media and entertainment industry – across its different genres – is going to witness a massive shift. 

Today, the same shift is being seen by the gaming, cable, and news industries – with all of them being consumed digitally and evolving with constant advancements of technology in entertainment.

 In this article we are going to study the shift further while looking into the ways you can charter this change with the help of technology and partnership with an entertainment app development company. 

Technological advancements have brought in a series of new content platforms and providers – Facebook, Twitch, Netflix, and YouTube – which have grown at an exponential state in the last one decade. 

With the consumers being presented with so many media and entertainment options, how can businesses win the race of being the best in the marketplace?

– Engaging experience, rich content, proper implementation of technology in entertainment, and heightened personalization.

How is the Media and Entertainment Industry Changing 

Business model is constantly evolving

If you go by the digital trends underpinning the media and entertainment domain, you will find that disruptions are constantly sweeping in the M&E industry powering invention and expansion of newer business models. Consumers have started expecting the media and entertainment providers to deliver content according to their convenience, choice, and value – all packed in the personalized experience packaging. 

Brands that are considerate about their existence have started giving into this demand on a cross-platform. 

Advertisement models are emerging 

With the lines between digital and linear media blurring, advertisers are evolving to understand and then target the viewers. On the other hand, viewers are getting fragmented across multiple video platforms – live TV to connected TV, and desktops to now mobile and other immersive platforms such as virtual reality, augmented reality, and wearables. 

To match this shift in platforms, the advertising medium is also taking multiple forms like native, vertical, 360 degree, and programmatic ads. 

Customers are now craving new experiences 

There used to be a linear model in operation in the traditional M&E models in terms of distribution, creativity, and monetization. The consumers used to be passive – waiting for the content to be made available to them. But with digital transformation, a new world order has come into existence – it is more disintermediated, atomized, complex, and dynamic. This, in turn, has raised the expectation around how the services have to be delivered.  

Till a few years ago, the consumers were delighted to stream content on multiple platforms. Now they want a personalized experience on all fronts – financial services, mobility to entertainment content and communication. Something that has been brought on by the active role of movie streaming apps in redefining entertainment. 

The shift, drawn by high competition, that the industry is witnessing on all fronts – consumers, advertisers, and M&E providers – requires a change in how media and entertainment industry providers offer their services. 

This change, which can help businesses win the competitive race to the M&E industry top should be on two-ways: technological and marketing. Let us look into both the aspects that make up the most successful mobile apps, individually. 

Technologies That Can Help Entertainment Brands Get a Leg Up in the Industry

AI for Personalization

Artificial Intelligence has been playing a huge role in improving customer experience across industries and more evidently so in the entertainment and media industries – making it the key future entertainment technology. This is poised to continue in the years to come as media companies continue working with AI for personal content recommendation and better advertisements. 

Considering the growing customer expectations and demand for customized content, media businesses have started making AI an inherent technology. It makes it possible for them to personalize the content that users consume in addition to the ads that the users see. The technology also plays a huge role in understanding customers’ pay preferences. 

Augmented and Virtual Realities Content 

In 2017, it was anticipated by The Global Entertainment and Media outlook that by 2020, VR content revenue would grow to $5 billion. Even though the application of the technologies in the entertainment industry have been slow, enterprises have slowly started increasing the adoption in the gaming domain. 

Dedicated Focus on Media Enterprise Development 

In an ode to become big digital media houses, agencies tend to focus more on their exciting media arms and less on the development of intelligent enterprises. This is the reason why a number of entertainment companies, who inspite of having amazing content and a loyal user base have failed. 

The time to come will favour those who start making investments in technologies that guarantee high efficiencies, low spending, and greater work processes which are aligned with constant improvements. 

Decentralized Data Privacy and Distribution 

Over the last few years, fake news and constant misuse of the customers’ data has become the reality of the media and entertainment sector. In 2020 and ahead, media agencies are expected to make use of disruptive technologies like AI and Blockchain for detecting and blocking deep fakes. 

Overall, the survival race to becoming the most successful apps in the world will be won by agencies that understand how to use technologies to not just meet their user base needs but also make their business infrastructure smarter. 

Now that we have looked into the side of technology in entertainment and which tech can make you a winner in the entertainment race, let us look into the marketing side of it. 

How to Market Your Entertainment App Towards Success

Sell Experience 

What every media and entertainment entrepreneur must understand is that they compete with the users’ attention with television channels, social media content, YouTube, OTT platforms, and podcasts. 

So what they need from your brand in return of their attention would be an immersive experience. One way to achieve this can be through the ‘Live’ content – one that makes consumers feel like they are witnessing everything first hand. Another, more content related way can be what Netflix is doing with its Unsolved Mysteries series. The series asks users to share their ideology or findings on the episodes aired. 

The ultimate objective in both of these cases is to offer immersive app experiences – something that is unanimously present in the most successful apps of the domain. 

Reach Out to Your Audience on Multi-Platform 

Although a no-brainer, you will be amazed how very few media houses reach out to their customers on different platforms. 

For an app user, there is a direct access to the trailers of upcoming shows – something that non subscribers remain deprived of. The solution to this gap is simple – promotion. You should promote your upcoming content on social media platforms by using targeted advertisements and postings. 

Promote Ethical Practices and Transparency 

While the shifting social wave has brought a number of necessities like non-binary movement and black lives matter in the forefront, being media houses, you should go one step ahead from your content choice to be a part of the societal revolutions you believe in. 

Focus on promoting a complete transparent and ethical practice for your business – this can include detailing the content fact-checking policy and promoting your brand culture stories that show your brand as a person. 

Keep Followers Engaged

Unless you are planning to follow Netflix move of cancelling inactive customers’ subscriptions, we would advise you to keep your followers engaged. 

There are multiple ways to retarget your customers – efficient push notification strategy, social media advertisements and emailers telling customers of new season launch, etc. The idea is to use the power of personalization to keep your followers engaged and active on your platform. 

Reimagining your entertainment business growth is not easy. You would need to partner with a media software development company to chart the digital transformation route. Your mobile app success will ultimately depend on the efficient build of your application and how well it is able to deliver the same valued experience even in high concurrency events.

The post Ways to Get a Leg up in the Crowded Entertainment App Industry appeared first on Appinventiv.

Well, sure it was arduous, wasn’t it? Just then, Netflix came like a knight in shining armor.

The journey of Netflix started back in 1997. Reed Hastings and Marc Randolph started this media-streaming and video-rental platform, which even they wouldn’t have thought would reach such heights of success. From offering online subscription service through the internet and mailing DVDs to providing an entertainment subscription-based online video streaming app – Netflix Inc. has done it all which was only once imagined and has nailed it.  

The company has undergone radical changes since its inception, and has become one of the prime mobile apps revolutionizing the entertainment industry. 

Here are some mind-blowing Netflix statistics 2021 to prove how the brand is a rightful industry leader.

Netflix Market Capital and Revenue Statistics

1. Netflix’s Net Worth is $237.65B 

As per reports, as of July 9, 2021, the Netflix’s net worth is estimated to be around  $237.65B.

2. Netflix Market Capital

As of 8 July, 2021, reports show that the Netflix market capital stands at $235.45 billion

3. Netflix’s Revenue in 2021 was $7.16 billion

Not surprisingly at all, the Netflix revenue breakdown for the first quarter of year 2021 amounted to over $7.16 billion, up from about 5.8 billion in the corresponding quarter of 2020.

4. Netflix has $16.6B as Estimated Revenue Annually

The annual revenue estimate of Netflix is $16.6B. These Netflix annual revenue statistics show that the global reception of it is highly positive and is going to be so for the foreseeable future.

5. Netflix Quarterly Revenue Growth grew by 24.2%

As per the reports by Yahoo Finance, the quarterly growth rate of Netflix revenue is estimated to increase by 24.2% year over year. If the company is able to maintain this pace for a few more years, it is going to be difficult for Netflix’s contenders to supersede it.

6. Netflix Net Income was $1.7 billion in 2021

The netflix income in the first quarter of 2021 was estimated to be $1.7 billion (as shown in the graph below), whilst this amount was of 709 million in the corresponding quarter of 2020.

Source

7. Gross Profit of Netflix was $3.295 Billion in Q1 2021

In the third first quarter of 2021, the gross profit of the company reached the amount of $3.295 billion.

8. Netflix’s Revenue for the US in 2021 amounted to over 3.1 billion U.S. dollars.

The revenue of Netflix for the US in the first quarter of 2021 amounted to over 3.1 billion U.S. dollars.

9. Netflix Q2 International Revenue

As of Q2 2018, increased international growth of Netflix added $65 million to the year over year Netflix annual international revenue.

Netflix Subscribers Statistics

10. Netflix had 207.64 Million Paid Subscribers  Worldwide

The number of netflix subscribers as of the first quarter of 2021 are 207.64 million worldwide.

In the first quarter of 2019, the number of paying Netflix subscribers grew to 148 million, increasing the company’s profits – a record number that Netflix breaks every year.

11. 41% of Netflix Users Use the Platform Without Paying

About 14% watch using the password sent to them by friends or family. Also, 27% of users watch using the paid subscription of someone in their household.

12. Netflix is now Available in over 190 Countries

The entertainment service that started in the US now has expanded its horizons globally to 190 countries. As shown in the timeline above, Netflix grew slowly at first, and then all at once.

13. In 2020, 80% of Total Users Come from Outside the US

In 2020 alone, Netflix added 37 million new subscribers, over 80% of which came from outside the US.  

14. Netflix Subscribers in the UK

There are approximately 16.7 million Netflix subscribers in the United Kingdom alone. With the rapid expansion of the company, and the improvements that it keeps on making to its applications is reason enough to believe that count will increase by the end of the year 2021.

15. Netflix Gains 22 Million New Subscribers Per Day

On average, Netflix sees an increase in the subscribers’ count of 5 million subscribers per quarter. This adds up to become 22 million new subscribers per year.

Netflix User Demographics

16. 23% of the US Adults Stream Daily on Netflix

Marketing charts study on the Netflix usage stats showed that 23% of the Us adults stream daily. In fact, the same study suggested that almost one in 4 US adults stream Netflix every day. On calculating this estimate into digits, we get a big amount of 58 million.

17. Approximately 37% of Teens Watch Netflix Daily

According to  Netflix user statistics, almost 37% of teenagers watch shows on Netflix daily. The report also highlighted that Netflix is 12 times more popular among youngsters than its competitors.

18. 77% of VoD Users Subscribed to Netflix in 2018

Netflix demographics data claims that a big chunk of Video on demand users already subscribed to Netflix in 2018 amounting to 77% of the total VoD uses. As shown in the figure below, 18-29 years old people’s group, 74% of VoD users have subscribed to Netflix, while 78% of people belonging to the age group 30-49 and 74% of users of 50-64 age group use Netflix.

Netflix Viewership And Global Contribution

19. Global Contribution of Netflix to Time Spent Watching Content 

Netflix is calculated to be responsible for 8% of the total amount of time spent on watching videos worldwide. Since Netflix is now available in the majority of countries, this ratio might increase in the coming future.

20. Netflix Contribution to Global App Traffic

Netflix’s traffic statistics indicate that this streaming platform contributes to 14.92% of global app traffic

21. 37% of Users Binge-Watch at Work

A Netflix report showed that over a third of their users are okay with binge-watching shows at work. In addition, 27 percent binge while waiting for other services, and 12% have even used Netflix in public restrooms.

22. Netflix Viewership Worldwide

The exact amount of Netflix’s total viewership is estimated at over 300 million globally.

23. Netflix had 147.5 Million Viewers in the US

After looking at the graph of Netflix viewership statistics given above, we can clearly see that Netflix is the second most preferred entertainment app of the US viewers, after Youtube. The other two major contenders of Netflix – Amazon and Hulu seem to be way behind in the line.

24. Netflix Enjoys the Majority of the US Streaming Market Share

Netflix viewing statistics are solid proof that it again won the battle with its contenders. Netflix’s target market share is higher than other entertainment services as it occupies the majority – 51% – of the US streaming market share, while Amazon and Hulu are limited to 33% and 14% respectively. And this Netflix market share is likely to increase, given the increasing growth rate of the company.

25. Highest User Penetration by Netflix is in the US

In a survey by eMarketer in 2018, the top 10 Netflix target countries with the highest Netflix user penetration rate were the US, Norway, Canada, Denmark, etc. The US had the highest percentage of 64.5%, followed by Norway at 62.4%. The country with the lowest penetration rate out of the top 10 countries, was the UK with only 33.8% penetration rate.

Other Noteworthy Statistics

26. Total Number of Netflix App Downloads in the US

As of  2020, the total number of Netflix app installs and downloads in the US only reached 11.9 million.

27. Users Streaming Netflix on a TV set

The total Netflix app users who watch shows on a TV set instead of smartphones or tablets are said to comprise 81% of the total viewership.

28. Users Subscribe to the Netflix Mainly for its Originals

In a report by E-Marketer, it was revealed that approximately 58% of Netflix users buy the subscription specifically for Netflix’s original shows. This shows that starting hosting its own original shows was one of the best decisions Netflix could have ever made.

29. The Average per Hour Amount of Content Viewed

Some reports have shown that Netflix charges $0.20 per hour when the content is viewed by the target audience of Netflix app. It is not an unfair amount given that users get to enjoy thousands of movies, TV shows, and the popular Netflix originals.

30. Netflix’s Share in the World’s Internet Bandwidth

A report by Fortune states that Netflix consumes 15% of the world’s internet bandwidth, which might not seem big but is a huge number.

31. Netflix Bypassed Apple’s iOS Tax in over 33 Countries

Initially, Netflix had to pay 15% tax on the revenue generated through the App Store. However, Netflix decided to bypass Apple’s iOS Tax by stopping supporting iTunes as a method of payment for the subscribers.

32. Netflix’s Expenditure on Marketing

In 2020, Netflix target market strategy expenses amounted to 2.23 billion U.S. dollars, less than previous years, with spending at 2.65 billion in 2019.

Now, to make things more interesting, here are some cool Netflix facts about the Netflix app.

• Extradition was the most-watched Netflix show in 2020. As per stats, the movie was viewed in more than 90 million households in the first 4 weeks of its release.
•  A huge fraction – 70% of the Netflix users binge-watch shows.
•  Netflix contains over 76,000 hidden TV show and movie categories.
•  In the year 2018, Netflix shows received 112 Emmy nominations.
•  Turkey has the cheapest Netflix monthly cost amounting to $3.27 per month.
•  The highest Netflix monthly cost is in Norway is priced at $11 per month.
• As of 2020, Netflix has over  9,400 full-time workers.
•  The total number of hours spent by every subscriber watching Netflix adds up to 125 million hours streamed daily.
•  Netflix gets 26% of the total viewership on Saturdays. That is the highest of any other network and platform in the entertainment industry.
•  By not boring and irritating its viewers, Netflix surprisingly saves the users from 160 hours worth of advertisements and commercials, each year.
•  Across all of Netflix’s regional libraries, it has approximately 15,400 titles, as of 2020.
• The US is the largest region for Netflix with over 6,000 titles provided to subscribers.
• The best average streaming speed for Netflix is found in only two regions – Switzerland and the US at 4.3 Mbps.
•  On average, a Netflix user annually watches 60 movies.
•  Netflix enjoys the title of being the 10th largest internet company in terms of revenue, which is totally possible given its popularity.
•  Netflix’s most recent acquisition was on May 9, 2019, of StoryBots.
• Netflix has planned to spend over $17 billion spent $12 billion in 2018  in 2021 on creation of original content.
•  In 2018, Netflix created 1500 hours of original content.
•  Netflix users together spend 140 million hours a day watching it.

Netflix vs Cable Statistics

Netflix is without a doubt a dominant service in the market. A survey by YouGov of 2,000 Netflix and 1,000 Amazon Prime subscribers showed some striking differences between the demographics of the two. 

Netflix target market demographics data shows that its users tend to be younger, with just 50% being over the age of 35. Whereas, only a third of Amazon Prime subscribers made it to this category.

In the figure, 36% of users said they use both cable and streaming services, whereas 20% use only the streaming services. There is still a lot of scope for Netflix to gain viewership.

Why Invest in entertainment app development?

To us, the Netflix statistics 2021 speak for themselves. It is astonishing how such an organization grew in stature to become one of the leading global streaming entertainment apps.

Here are some indisputable reasons for why one should invest in mobile app development that has become crucial for the entertainment industry.

Increases Brand Visibility

Now, when users want everything on the go, providing entertainment mobile apps with streaming content is a great decision. Offering an impeccable mobile app to the users will surely increase your customer reach. With this, you can earn loyal customers and target a wider audience globally.

More User Engagement

It is without a doubt that mobile apps have a higher engagement rate as compared to mobile-optimized websites. To be precise, the conversion rate for mobile apps can range between 100% to 300%. Entertainment apps allow users to use the app anytime and anywhere.

Keeping up with the future

As we know that the entertainment industry, or any industry for that matter, is bound to keep up with technology, it is prominent to focus on mobile apps as they are all the rage of this decade and are going to be one as well.

Eliminates Piracy of the content

When the original source of entertainment seems to be expensive to the users, they try to go around and choose the pirated content. Mobile apps with reasonable subscriptions have really saved the day. Now, users can download or watch videos and movies on a single app.

Some businesses who have realized the benefits of Entertainment app development also started to play their hand at it. If you too would like to do so, then first, you need to know the cost of an app like Netflix and give it a touch of your own imagination.

Frequently Asked Questions

Q. How many users does netflix have in 2021?

A. Netflix has  207.64 million subscribers globally.

Q. What are the demographics for Netflix?

A. There are only 50% users who are over the age of 35, meaning that majorly Netflix enjoys the support of the younger generation like teenagers and  millenials.

Q. What is the net worth of Netflix?

A. The net worth of Netflix is estimated to be around $237.65B in 2021.

Q. How many countries have Netflix?

A. Netflix is now available in over 190 countries.

Conclusion

With the help of these Netflix statistics for 20210, we took a tour into the world of Netflix and came across the absolute reasons contributing to its success. 

What can be concluded is no matter how many contenders Netflix may have globally, its place will remain intact for a few years at least. With the kind of impression that Netflix has left on the users’ minds, we are sure that it is not a substitute for anything and neither has one itself. If you are also planning to launch an entertainment app, contact a reputed entertainment app development company. A media and entertainment app development company will answer all your questions and guide you through the entire process of media software development.

The post 51+ Netflix Statistics & Facts Worth Knowing appeared first on Appinventiv.

The Sweden-born media service company has bridged the gap between listening to favorite songs and buying MP3 tracks online. It has enhanced the way people listen to music, across the globe. 

The popularity that Spotify has found for itself can be validated by the following 30+ stats for Spotify that we will be covering in this article.

Here, we will look into the Spotify statistics in different aspects to help you gain valuable insights about the company and its strategies to rule the music streaming world. 

Before that, let’s take a quick recap of the Spotify basics:

Spotify – The Utopia for Music Lovers

Spotify is an on-demand music streaming service that serves users with access to millions of songs, podcasts, and videos from artists across the globe. The company, founded by Daniel Ek and Martin Lorentzon, entered the market back in 2006. And since that day, it has proven to be the pole star of the industry – giving users with everything that adds melody to their life.

While various factors contributed to the growing popularity, including its target audience and business model, what became the core reason is the opportunity to access content for free.

The application, unlike various other players of the on-demand media streaming industry, lets users sign up using their email address or connect via Facebook to get access to content. This provides users an option to start listening to music online without making any commitment or paying monthly subscription fees.

What’s more, Spotify launched its lite version to make its presence in the developing countries. And now, it has introduced the Cosmic Playlists as one of Spotify app features which lets users enjoy the tone and theme of music as per their astrological signs.

With this covered, let’s dive into the Spotify target market and look at the different Spotify statistics.

1. Statistics & Facts About Spotify
2. Spotify App Statistics
3. Spotify User Statistics
4. Spotify Usage Statistics
5. Spotify Playlist Statistics
6. Spotify Market and Revenue Statistics
7. Frequently Asked Questions about Spotify

Statistics & Facts About Spotify

1. Spotify’s total valuation is $66.94B.

The company made a total valuation of  $66.94B $29.5B in 2021. This significant growth is the reason behind the spike in demand for a reputed entertainment app development company who can help chart a journey similar to that of Spotify. 

2. The Sweden-based company raised a total amount of $2.1B.

Spotify has raised a total of $2.1B in funding over 18 rounds. Their latest funding was raised from a Post-IPO Equity round on Feb 25, 2021.

3. It has acquired 21 organizations.

When focusing on Spotify vs other music streaming services, another fact that makes the former a leading one is that it has acquired 21 organizations so far. Their most recent acquisition was Podz on June 17, 2021. 

4. Spotify available on multiple platforms.

Besides Android and iOS platform, the company has applications available on Apple macOS computers and Microsoft Windows. The company also introduced the ‘Spotify Connect’ functionality to enable users to listen to music from a wider range of entertainment systems. 

5. The top competitors of Spotify

Among these, it’s Apple Music that is proving to be the biggest rival of Spotify. Something that can be concluded from the recent revelation that Apple Music overtake Spotify in terms of paid US users.

Spotify App Statistics

6. Spotify app recorded 8.8M downloads from Android users in May 2021.

The application became the most downloaded mobile and audio app in May 2021 with 8.83 million downloads from Android users 

7. The total Spotify app install reported on Android platform is over 1B.

The total  number of downloads of the Spotify app in the Android market exceeded 1 billion on May 2, 2021.

8. Spotify plans to operate in 178 countries by the end of 2021.

By the end of 2021, Spotify is expected to operate in a total of 178 countries. Spotify will be expanding its operation across Asia, Africa, Europe, and Latin America/Caribbean.This gives a clear indication that the music streaming application is on a mission to make its availability in every corner of the world.

9. Spotify Lite app is available in around 37 countries.

The lite version of the application that demands only 10MB to install and operate has gained popularity in nearly 37 nations, including India. 

10. Over 10M of users have installed Spotify Lite app.

By making its presence in 37 countries, the lite version of media streaming application has been installed by over 10M users.

Spotify User Statistics

11. Spotify has 232M active users.

As of 2020, the number of Spotify monthly active users is around 345M. Spotify added a record 74 million users in 2020 compared to 64 million users in 2019.

12. Spotify has 158M premium subscribers.

Another Spotify user stats to watch out for is that the media streaming application has gained 158 million premium subscribers. This makes for a 21 percent year-on-year increase in premium subscribers.

This gives a clear indication that Spotify business model of targeting both free and premium users individually is a success formula. So, every Entrepreneur wishing to enter the music streaming domain must consider it while discussing the idea with their team.

13. 55% users have registered on Spotify via their Facebook accounts.

By offering social media integration service, Spotify has cut down the hassle of creating a unique account and increased the chances of user acquisition. Something that can be concluded from the value shared above.

14. 47.7 of Spotify users are from the USA.

Another Spotify user stats to consider is that the USA is the best market to target.

15. Spotify’s brand popularity increased by 3X in India. 

As per Spotify’s internal research, the brand’s popularity has increased by more than 3x in India since its launch.

16. 29% of Spotify users are millennials.

It’s true that one-fourth of Spotify audience are millennials, the app is ruling hearts of all. As depicted in the graph below, people from all walks of life are enjoying the Spotify music streaming service.

17. 56% of Spotify users are male.

It’s true that Spotify is a male-dominating platform, it is slowly and gradually gaining appreciation from female users also. This can be concluded from the following graph.

Spotify Usage Statistics

18. 52% of users are listening to songs on Spotify from their smartphones.

Spotify, the music streaming service, is available on different platforms. But still, smartphones and tablets are the two platforms where Spotify is getting more love. 

Around 52% of Spotify users are accessing its services from smartphones, while 10% from their tablets.

19. A premium subscriber consumes about 2.4MB per minute on Spotify.

To enjoy the best streaming quality, a premium user devour 2.4MB per minute, which counts to 115.2MB every hour. This subscription cost is much higher than what is demanded by Spotify’s competitor, Apple Music.

So, to ensure that people do not deviate towards Apple’s service, the application also brought the option to change the setting to normal streaming speed. And, this way, enjoy music streaming without making a hole in their pocket.

20. Spotify is being tuned by users 148 minutes every day.

On an average, users listen to songs on Spotify for 148 minutes every day on their cross-platform device. This is yet another Spotify usage stats that shows that this On-demand entertainment application is enjoying higher user satisfaction level.

21. 10% of US adults tune to Spotify many times a week.

Just like other countries, the USA audience is also listening to Spotify songs in different frequencies, as shown in the graph below.

22. A user devotes time to 41 artists weekly.

On an average, a user listens to tracks from 41 different artists a week. This gives an impression that Spotify comes up as a platform that offers higher discoverability option to artists and make them connect to a wider audience easily.

Spotify Playlist Statistics

23. There are more than 2M podcasts on Spotify.

The Spotify podcast feature is also gaining a huge momentum in the marketplace. As per the latest stats for Spotify, there are around 2M podcasts available on the platform, while many more are hoping to be added soon.

24. Around 70M+ tracks and 4B+ playlists are available to users.

As per the latest statistics for spotify, the app offers more than 70M tracks and 4B playlists curated depending on different factors, such as theme, mood, age, and gender. These songs, that includes both the modern and ancient ones, have not just proven to be a challenge for other On-demand music service providers but also for radio.

25. Over 60,000 songs are added everyday on the platform.

Spotify statistics app offers users with a unique facility to upload tracks from their personal devices, in addition to listening to those already available. As per Spotify listening stats, a ripple effect of this is that around 60,000 songs enter the Spotify platform on a daily basis.

26. 25 songs have been played billion times on this music streaming app.

From ‘Shape of You’ to ‘Closer, ‘Rockstar’, and ‘Havana’, around 25 songs have been ‘all-time’ picks of the Spotify users. 

27. 17% of playlists played on Spotify are personalized.

As per Spotify statistics app, the type of playlists available on Spotify are broadly divided into three categories –

UGC, personalized, and curated playlists. Among these, 17% of playlists enjoyed by users are personalized.

28. Nearly 20% of songs available on the app have never been played.

Interesting facts about Spotify have made it extremely easy for artists to spread their music and get the limelight, there are still various songs that go undiscovered. As per the Spotify statistics 2019, about 20% of available songs have never been tuned by anyone on the platform.

Spotify Market and Revenue Statistics

29. Spotify annual revenue generated is €7.88B.

As per Spotify stats 2020, Spotify generated a revenue of over 7.88 billion euros, up from 6.76 billion in the previous year. The majority of Spotify’s revenues came from its premium subscribers rather than ad placements..

30. Around €2168M is the Spotify quarterly generated revenue.

As of Q4 2020, Spotify has marked 2168 million euros of quarter revenue.

31. Spotify generated €7.1B of revenue via premium segment, in comparison to $745 via ad-support functionality.

Another Spotify stats indicating the Spotify growth rate in terms of its business model is that it earns accelerating revenue from both premium and ad-supported service. Something that can be concluded from the following graph.

32. Location-wise, USA is the country from where Spotify is earning a huge revenue.

As per latest Spotify stats, this music streaming platform, with its presence in 178 countries, is generating revenue from different locations. However, the one contributing the biggest share is the USA, followed by the UK.

33. €21 billion of Spotify generated revenue went to rights holder.

Another Spotify revenue statistics to watch out for is that the application gave €21 billion to music rights holders since launch, as of February 2021.

Frequently Asked Questions about Spotify

Q. How many subscribers does Spotify have 2021?

As per the Spotify statistics 2021, Spotify have around 158 premium subscribers.

Q. How much money has Spotify made in 2021?

As per latest Spotify stats, in 2021, Spotify earned nearly €7.88B.

Q. Is Spotify the biggest streaming service?

Yes, it is the biggest streaming service of the time. And the whole credit of this win over Tidal, Pandora, and other music streaming applications is Spotify’s vast device support, wider music catalog, varied plans for paid and free subscribers, and more.

Final Note

Now, as you have gone through these stats for Spotify in 2021, it is likely that you will find yourself convinced with the growing opportunities in the music streaming industry. What can be concluded is no matter how many contenders Spotify may have globally, its place will remain intact for a few years at least. With the kind of impression that stats for Spotify has left on the users’ minds, we are sure that it is not a substitute for anything and neither has one itself. If you are also planning to launch an entertainment app or fantasy sports app, contact a reputed entertainment software development company or fantasy sports app development company. A media and entertainment app development company will answer all your questions and guide you through the entire process of media app development. 

The post Spotify Statistics 2021: What’s the Future of the Media Streaming App By Numbers appeared first on Appinventiv.

Right now it is in more than 68% of homes in the USA, i.e. two thirds of homes with WiFi are OTT homes and are used at least 100 minutes every day.

It doesn’t end here. OTT is out to kick TV Cables off their preferred video streaming choice position. 

Know what else? There is a Very High chance that you are already using it. 

Well, let’s know and understand this big reveal that includes OTT.

What are OTT Apps?

What Types of OTT Services Are Presently Active in the Market?

OTT Market Share

The OTT Industry’s Verses

Features of OTT Video Apps

OTT Monetization Strategy

How To Create An OTT App?

How Much Does OTT Video App Costs?

FAQs About OTT App Development

What are OTT Apps?

OTT is an abbreviation for Over-The-Top – an industrial concept which makes it possible for you to stream video, through the internet, straight on your device. Any device. You do not need a satellite or cable subscription – all you have to do is plug-in a device, download an OTT app and that is it. If you have ever lost a few hours or even days on your favorite series on Prime, Netflix, or Hulu, you have already had your rendezvous with the concept. 

What Types of OTT Services Are Presently Active in the Market?

• Video
• Audio
• VOIP
• Messaging

Among these four types of OTT services, the one that has surfaced on the forefront the most is the Video OTT segment. And It is also the center of our article today and a point of interest for your business for the time to come. 

Our reasoning behind placing a special focus on OTT streaming platforms is a little partial – we are very intrigued by its market size!!

In our defense, when you’ll look into the share it is contributing in the entertainment industry, pushing people to be hooked to it day in, day out, you will be too. 

OTT Market Share

The OTT market growth that is presently being charted, especially since the Netflix revolution is massive and it’s continuously evolving. The market is what answers how Movie streaming apps are redefining entertainment industry. 

You can get a sense of the extent of its dominance through these statistics – 

• There are over 200 OTT providers in the U.S. (Digiday)
• As of 2019, there are 182 million OTT subscription video service users in the U.S. (eMarketer)
• Half of the OTT users (above 18 years) use at least one OTT service.
• Global OTT revenues are predicted to reach $129 billion by 2023 and $47.8 billion in the U.S. (Multichannel)

The OTT market share doesn’t end at these percentages. We will keep looking into graphs and statistics all throughout the article. 

For now, let’s leave you at this one thought – it is OTT that made these companies the leaders in their respective OTT segment –

Your name can be one of them. In fact, our intention today is to prepare you for your successful time under the OTT light. One step towards that future was knowing what the concept means. Next is knowing how it is different from words that are often used synonymously with them. 

The OTT Industry’s Verses 

OTT vs VOD

It is very easy to get confused between the two, especially since both of them work around on-demand video at their heart. And also because OTT is a subset of Video on Demand (VOD). The core difference is that the latter works only on an internet connection. VOD, on the other hand, requires either a satellite or internet to work.

OTT AVOD vs SVOD

The difference in Subscription Video on Demand (SVOD) and Ads Supported Video on Demand (AVOD) is a difference of business models. 

SVOD is the model where users get access to video content after paying an x amount every month or fixed time range. AVOD is one which is entirely free. It doesn’t charge any amount from the users for access. The only catch is that it makes users sit through ads. 

This is the exact stage where you are now ready to get started with the ground-level discussions about Over the Top (OTT) applications. 

Features of OTT Video Apps

1. Multilingual content

For you to reach a wider demographic and expand business beyond the geographical borders your core user base are housed in, it is of prime importance that you add more languages’ video content besides English. 

From this one move alone, Netflix was able to bag over million users, with an increase in 150 million+ video streaming hours.

2. Search

An Explore or Search option is a must have in OTT streaming platform. The option should be designed in a way that it is visible for all age groups. Also, try to have as many genre options in the search drop-down menu as possible.

3. User profile

This one feature is a no-brainer. Your application must come with a user profile option which gives them the option to manage their side of the application – the content they want to watch, the preferred payment option and suggestions based on their viewing history. 

Also, if you are planning to take the Netflix route of adding more users in the application, have multiple screens in the app, with each user being given their set of OTT platform features.

4. Watchlist

The next must-have part of OTT video streaming application would be the Watchlist functionality. This is the part where the users would add things that they wish to watch later.  

One way you can get them on this part of the application is through a notification mechanism that would remind them to watch the series.

5. Social features

If you ask any sound OTT app development company, they will tell you how social features are a pivotal part of the whole OTT experience. They are what makes an application shareable and helps in achieving a daily active user target. 

You should give your users an option to share their view activity on social media with their network. Also, there should be a social media login provision to make onboarding easy.

6. Screen mirroring

 According to every reputed entertainment app development company, in order to increase the user engagement count, it would be beneficial if your users are able to access the application on screens other than their mobile apps, like their TV or Desktop, etc. There are two ways to implement this feature and offer your OTT apps for mobile and TV devices:

• Through Google Cast SDK
• The screen mirroring option with AirPlay – an alternative to Google Cast, which work just with Apple TV and the linked iOS apps.

7. In-app purchases

The last pivotal not-to-miss feature is OTT in-app purchases. 

Using this feature, you will be able to give the ease and seamlessness of money transfer to your app users. 

The functionality becomes all the more must-have when you choose to go with the SVOD and TVOD monetization model like how the top OTT companies like Netflix and Hulu have.

OTT Monetization Strategy

There are three primal OTT video streaming monetization models that are followed by the top OTT companies:

SVOD

Subscription Video on Demand: Under this model, your users will be able to view the entire range of your video content offering in return of a recurrent fees that they will have to pay. 

TVOD

Transactional Video on Demand: The monetization model asks users to pay per view. Here your users will not have to pay anything at the time of log-in. They will be paying a sum on the basis of the series that they wish to watch. 

AVOD

Ad-Supported Video on Demand: This is majorly an ad-centric digital video service which is absolutely free for the users. Under this model, the revenue of advertisement is used for offsetting production, hosting, and content monetization. 

How To Create An OTT App?

To create a video streaming app or develop an OTT application, you need to choose the technology stack first. This will incorporate picking the correct server, streaming protocol, and security frameworks.

OTT is technically the delivery of multimedia on the net without the utilization of any system where the content is directly distributed to customers. The bypassing framework has the limit of what to broadcast across the web to the consumers.

If you are new to this area and have no or little idea of the OTT improvement process, at that point contact an accomplished and experienced entertainment software development company or hire dedicated entertainment mobile app developers with relevant expertise pertinent skill. Settle on your decision carefully to get the value of your money.

 Let’s know the steps that should be followed for successful creation of OTT apps:

Select a niche

OTT video streaming app development is a general idea, and you should choose first what niche you will be following when entering this industry. To win a packed market space – going specialty specific is the key.

Develop content inventory

Since content is the genuine foundation of an OTT video application – you cannot overlook an inventory of content that you will stream on it after its launch. Also make sure that content must be stunning, since the heart of any OTT video app is its content.

Choose your business model

OTT administrations utilize three types of plans of action, i.e. Advertising-based, subscription, and transactional model. Your application idea will propose which business model you should utilize. These models have their own benefits and drawbacks.

Create your website

At the point when you know which plan of action you will follow, it’s currently an ideal opportunity to make the first module of your OTT entertainment app development services, i.e. your website. All things considered, your website will give you a simple experience to your users regardless of whether they are able to access your OTT mobile application or not.

Choose the tech-stack

While there are various OTT platform development technologies and third-party tools that can be used to assemble your OTT applications – an final choice of which will rely upon your accurate necessities and OTT app ideas.

Get your mobile app developed

The final step is to execute your planning and get your application created. Thus, have a go at selecting a group of energetic OTT app developers and push ahead with a mission to win the OTT space.

How Much Does OTT Video App Costs?

The estimation of OTT video app development like Netflix or Hulu cost comes down to a number of factors:

• The number of features that you are adding in the app
• The number of platforms that the app would work on
• The geographical location of your partnered mobile app development company is based out of.

A rough ball-park estimate of the OTT app development cost will come down to a range between USD 150K to USD 200K. 

This is the moment where we will mark the preparations, rendered. There is only one thing left to do – get in touch with our Over the Top (OTT) applications experts and get your app developed and live by experienced video streaming app developers in USA. 

FAQs About OTT App Development

Q. How OTT Video Apps Can Grow Your Video Business? 

OTT video apps, riding on the glaring popularity that Netflix has created, has a lot to offer to a video business. With its inclusion, you cannot just avail the perks of mass reach but also see an expedited rise in revenues at the back of the well-strategized business models. 

Q. What is the Best VOD Revenue Model for your OTT business?

It depends entirely on your business idea but if you wish to take the Netflix route, you should choose the TVOD or SVOD monetization mode to get a steady inflow of revenue month after month. 

Q. How to build OTT video apps?

First off, you will require the help of OTT app builders to handle the whole technical process. They will look into the feature set, designing, and development part of whole application, leaving you to handle other parts of your business.  

Q. Is YouTube Being Threatened By OTT Services?

Not for some time to come. YouTube has the biggest market share, but in order to maintain its leadership tag, the app will have to find better ways to serve creators operating in the space of low subscribers and view counts. This can happen in the face of business support, high ad revenues, and creation of paywalls and subscriptions for some videos.

The post OTT Video App Development Basics: Types, Market, Features & Cost appeared first on Appinventiv.

This is how apps like Netflix have changed the industry. They have given a 180-degree transformation to the industry and have made it accessible for everyone to enjoy entertainment anytime, anywhere. 

The prominent inclusion of movie and series streaming apps in users’ lives has made both users and businesses understand the role of movie streaming apps like Netflix in the present and future of the Entertainment world. Something which can be gauged in these statistics that give a peek inside the benefits of investing in media app development –

1. The video streaming industry is predicted to hit $70B by the year 2020. 
2. By 2020, Netflix will be available in around 114M households.
3. The time users view traditional TVs has dropped, with those in between 18 and 24 now spending just 25 minutes a day. 
4. Around 60% of Millennials and Generation Z watches streaming videos daily. And when it comes to baby boomers, 30% of them consume streaming videos.

While these streaming vs cinema statistics show the effects of a post-Netflix revolution, the whole credit cannot be given to the groundbreaking service. Various other applications have been contributing in the process of making video streaming applications fall above the attention grasped by TV. So, let’s look into what these movie streaming apps and their role in the changing scenario of the Entertainment and Media industry are in addition to seeing how they are transforming industry.

Popular Leaders in the Media Streaming Industry

1. Netflix

Founded in 1997 by Marc Randolph and Reed Hastings, Netflix tops the list of movie streaming apps for Android and iOS platforms. The app, even after bypassing Apple iOS tax in 33 countries, has gained over 148M paid subscriptions with its exciting features and business model. 

2. YouTube

YouTube is also one of the main mobile apps that are revolutionizing the entertainment industry. 

The video-sharing media application was created back in February 2005 by Steve Chen, Chad Hurley, and Jawed Karim. It was acquired by Google in 2006 and is now operating as one of its subsidiaries with features like free to view content, offline accessibility, exclusive content commissioned from reputed personalities, and more.

3. Amazon Prime

While Amazon has proven itself as a marketplace, it has also entered the list of giant media leaders in the form of Prime Video. 

Amazon Prime Video (or Prime Video) offers television shows and movies on rent or purchase, along with a complete set of Amazon Studios original content. But, what’s more interesting is that the application is also planning to broadcast 20 live Premier League football matches from the 2019-2020 season.

4. Hulu

Owned majorly by Walt Disney, Hulu is another application that has entered into the video streaming industry.

This Video-on-demand service features full seasons of programs created by Disney and other partners and has gained over 28M subscribers in the first quarter of 2019 itself.

5. Disney+

Disney+ is another video-on-demand service that competes with the other existing top players. 

The mobile app, owned and operated by the Walt Disney Company, shows movies and television content created by the Disney publication. However, it is expected to extend its services on PCs, smart TVs, Video game consoles, and more – and that too in the resolution of 4K and with HDR. The service-set that Disney+ has planned for its brand is leading to a high demand among entrepreneurs to know how much would Disney+ like app development cost. 

6. PopcornFlix

Launched back in 2010, PopcornFlix offers free ad-powered streaming video of webisodes and feature-length movies. Besides, it also showcases original content including web series and film school originals.

7. Apple TV+

Another mobile application that will enter the list of top media players is Apple TV+. 

Announced by Apple Inc. in 2019 in its March 25th Special Event, the application will serve users with impressive Video on demand and web television service.

8. SonyCrackle

Originally named as Grouper, SonyCrackle lets users stream free movies and watch free TV shows on their phones, tablets, and PCs. 

This video streaming service shows around 100 free, complete, and latest movies, but with a few commercial breaks.

9. ShowBox

ShowBox is also one of the top media streaming applications that allow you to watch unlimited HD movies for free. 

The app offers ample features and filters that enables one to pick the right category and resolution depending on the Internet speed.

So, these are some of the movie streaming apps that are dominating the Entertainment industry and making users drift from cinemas to streaming services – thus paving the grounds of a constantly transforming industry.

But the question that arises here is – What makes these applications capable to make users inclined towards them? What reasons act as the success factors behind the role of movie streaming apps in the present domain?

Let’s find out in the next section of this article where we dissect the different elements that make the efforts of entertainment app development successful.

The Netflix Effect: Reasons Why Movie Streaming Apps are Getting Popular

1. Convenience

The foremost reason why the streaming video entertainment business is booming is convenience. 

These applications give users freedom from being tied to their TV screens. They make it possible for them to watch any movie while they are standing in a queue, riding a train, or preparing for dinner.

2. Personalization

When designed by a reputed movie streaming app development agency, entertainment video apps work on a mechanism that analyzes user behavior and creates a complete buffet of recommended content. This way, users get access to series or movies that they want to view on the basis of their preferences, thus increasing the app engagement count.

3. Cost- Effectiveness

While the aforementioned are the main pillars behind the shift from Cable TV screening to streaming applications, cost-effectiveness is also playing a significant role. 

Media streaming mobile apps are giving access to a vast range of digital content in real-time and that too at almost minimal to zero fees.

[Related: Digital Trends Underpinning Media & Entertainment in 2020-21]

Now that we have seen the reasons that are acting as beneficial effects of Netflix and other apps, let us move to the next section of the article – how to become a part of this media industry.

How Can Businesses Enter the Media Streaming Business Vertical?

When talking about an effective way to step into the media streaming market, the best method is to embrace mobile technology. Meaning, investing in building a movie streaming app before looking for ways to win the entertainment industry competition.

Now, when it comes to develop a movie streaming app like Netflix, there are various features that must be considered for getting better results, such as availability of genre-wise and localized content, social integration, screen profiling, clearer subtitles, search and explore, make a watchlist, etc.

While you can get a brief about the features to consider and cost associated with development in our article covering, “How much does a media streaming app like Netflix cost?, let’s focus on learning  the monetization strategies you can opt here.

Different Pricing Models Considered in Media Streaming Industry

1. Freemium

As depicted from the name, this monetization model offers some set of content available for free and charge for others. That implies that while users can enjoy a fraction of digital content provided by the On-demand media industry, they will have to pay to get access to the whole offering.

2. In-App Advertising

In-app advertising is also one of the primal strategies to monetize your movie app. Under this monetization model, media companies earn money by showing advertisements in between their series and shows. 

One such app that relies upon this monetization model is YouTube.

3. Pay per View

This monetization model is often considered in the streaming service industry. It demands users to pay for accessing any particular content depending on the number of times they wish to view it. In simpler words, the digital media content might be free to access for the first time, but require payment next time onwards.

4. Subscription

In the case of Subscription monetization model, a user needs to make a daily, weekly, monthly, or yearly payment to sign into the media streaming application and enjoy the content. 

The best example of the media streaming application working with this model is Netflix.

With this attended to, it is likely that you must be excited about hiring a reputed Entertainment app development company and enter into the industry.

But before that, it is imperative to know what challenges you might face in the streaming industry, simply so that you are able to plan for the future.

Prevailing Challenges in the Streaming Media Industry

1. Bandwidth Limitations

As the number of consumers watching online content continues to rise, the bandwidth limitation is getting worse. This is making it challenging for the media organizations to deliver the highest resolution of video content in real-time. 

2. Devices Compatibility

Ensuring that every user could get access to video is yet another challenge faced by the domain. 

Though there are some fully adaptive streams that adjust to every resolution and bitrate, not all video providers are able to deliver this experience. They still have to take the decision of whether to send one stream and transcode it, or deliver multiple streams to a service provider.

3. Storage of Media Files

With the growing demand for fresh online content, the challenge of creating and storing media files is also prevailing in the industry. It is becoming tougher for digital media providers to determine where to keep bulk of files and manage them efficiently.

4. Ease of Piracy

Another challenge faced by the media domain is ease of piracy.

Since not every media provider invests in the right set of security measures, it has become easier for users to create a pirated copy of the digital content and upload on different platforms. Because of this, the authorized and original holders of the content do not get the right credit and share from the usage of media. 

While these are some of the challenges that are currently acting as a barrier in the streaming media sector, the situation is expected to change in the future. Various technologies are predicted to enter the media streaming sector and change the landscape of the on-demand media industry. Let us wrap up the article by looking into what those technologies are.

Technologies That Will Reshape Media Streaming Industry in 2019-2020

1. Cloud Technology

Cloud is the foremost technology that is predicted to bring remarkable impact on the media industry. 

It provides the opportunity to store and manage a heap of digital content in an agile, dynamic, and cost-effective manner. It also offers scalability and flexibility that further helps to automate spinning servers up and down and meet the volatile demand.

Besides, it delivers ample opportunities for redundant and dispersed architectures that 

encourages high availability and performance SLAs, like multicloud, multi-region, and hybrid deployments.

2. Artificial Intelligence (AI)

Artificial Intelligence also promises to transform the movie streaming service industry. 

The technology helps collect real-time user insights and write creative, emotional and engaging content that consumers can easily connect with. It manages the process to automate live transcription, interpretation, captioning, and translation, re-format and re-purpose content, and more.

Apart from this, it also comes up as a replacement of the production workforce behind the camera and performs monotonous and time-consuming tasks that require labor-intensive content management.

[Since we are talking about AI here, let’s slightly redirect the discussion towards its trends for the future via this article: 36 Disruptive AI Technology Trends For 2019-2020]

3. AR/VR

AR/VR technology enhances the storytelling aspect of the media content. It creates an immersive environment where users feel like they are a part of the story and respond more efficiently.

Besides, the technology offers the best of 360-degree videos and OTT which marks the evolution of the media streaming industry.

4. Blockchain Technology

Blockchain will foster the impact of streaming on film industry. The technology will automate ‘real-time’ billing, ensure direct linkage of consumption to individual/user, reduce the cost involved, deliver more precise performance tracking of advertising efforts, and more. The result of these efficiencies that blockchain injects in the sector holds the ability to completely revolutionize the entertainment and media app development domain.

[While this is what Blockchain means to Media streaming industry, learn about its role in other domains:- Beyond the Hype: The Real Impact of Blockchain on Economy]

5. IoT and 5G Technology

The convergence of IoT and 5G technology will support the role of movie streaming apps. It will not just enable entrepreneurs to show digital content with less buffering issues, but will also make it easier for them to collect multiple forms of data – be it based upon location, demographic or user behavior. This will further help them create and send personalized content instantly across multiple screens.

Frequently Asked Questions (FAQs)

Q. How are movie streaming apps disrupting the entertainment industry?

When talking about how movie streaming apps are changing Entertainment domain, there are a myriad of ways they are adding value to the industry. For example:-

1. Movie streaming apps are bringing users closer to cinema – enabling them to watch anything, anywhere and anytime.
2. These apps are offering personalized recommendations – encouraging users to watch more similar movies.
3. These applications are serving users with cost-effective solutions, when compared to traditional mediums.

Q. How has technology changed the film industry?

The adoption of technology in the film industry has brought major changes in traditional processes and have brought newness in the media app development domain. For example, 

1. It introduced the feature of personalization, 
2. It added ease to the process of making digital content accessible anywhere and anytime,
3. It made user experience safe, secure, and delightful.

Q. What is the best free movie streaming app for Android?

Some of the best free movie streaming apps for Android users are ShowBox, Popcorn Time, Netflix, Amazon Prime, and Sony Crackle.

The post What is the Role of Movie Streaming Apps in Redefining Entertainment? appeared first on Appinventiv.

Mobile applications are being used in every industry but the entertainment industry is taking advantage of this technology the most. The entertainment sector is all about engagement, content, and a massive audience.

It is very clear that the entertainment industry majorly depends on mobile applications and thus many mobile app development companies are focusing on entertainment app development.

Mobile app development agencies should keep few things in mind while entertainment app development: attractive designs, various sources of information, easy sharing options and an option to interact.

Entertainment software development companies have taken this new path of entertainment app development where the market is highly profitable and has a bright future. A study shows that among the top 10 most used applications, entertainment apps take the first 5 positions.

In this article, we are going to look into the uprise of apps for entertainment in the mobile industry – the top apps and the reasoning behind their growth before looking into the features set that back their popularity.

1. Trending apps in the media and entertainment industry
2. How have mobile applications revolutionized the entertainment industry?
3. Feature-set that makes entertainment apps engaging
4. Future of mobile apps in the entertainment industry

Trending Apps in the Media and Entertainment Industry

Entertainment applications are a necessity today. We can always spot someone who is engrossed in such apps while commuting or having lunch at their desk. That is how media app development is done so that it can attract a massive audience. Some applications have turned into a trend now and we simply cannot do life without them. Let’s take a look at these rockstar trending apps in entertainment industry:

1. NETFLIX

Netflix is an entertainment app that has an unlimited list of movies and sitcoms. The app can be used to connect to any TV and gives a high definition experience to the viewers. This has completely changed the satellite TV game and has won the market. By revenue, Netflix is the world’s 10th largest company.

[Extra: Know how much does it cost to develop an app like Netflix]

2. TED

TED has over 1400 videos that have inspired millions of people in the world. The videos on this app can be accessed from any mobile device. TED also has its own radio that runs on demand. The app has videos from various successful people who give their best life advice on this platform.

3. BOOKMYSHOW

Bookmyshow is an app that lets you book tickets for movies, concerts, stand-ups and theatres in India. It will also tell you about the upcoming shows according to the location that has been set. Almost every Indian uses this app to conveniently book tickets online to avoid the rush at ticket counters.

[Related: How much does event management and ticket booking app development costs]

4. SPOTIFY

Spotify is a music service app that allows you to legally listen to music and save many of them offline as well. With a user base of 24 million, this app is trending in the music section. You can browse through songs as per artists or genres. The recently updated app allows you to save up to 3000 tracks offline.

[Extra: Know how much does it cost to develop an app like Spotify]

5. 9GAG

9gag is a Hong Kong-based company. They run an application based on their web content that allows users to upload funny videos, GIFs, and images that are user-generated. The app has more than 10 million downloads on Google Play with a 4.6 rating. 9gag has seen a huge rise in its base audience since it launched its own mobile app in 2012.

How Have Mobile Applications Revolutionized the Entertainment Industry?

1. Tracking the trends

The primary way mobile apps transforming entertainment is through making trends tracking easy. When social media wasn’t around, tracking the trends was quite difficult. But ever since social media got a grip on society, there is a new trend every day. Multiple social media applications have one complete section dedicated to the most trending topics on the application.

When it comes to the latest movies, games, music, and series, entertainment apps keep them on the top or trending section of the app so that users can learn what’s liked by the majority.

Entertainment is no more limited to time slots and closed doors. It is now available anywhere, anytime, and for anyone. Media software development companies are working progressively to improve the user experience by optimizing the applications.

2. Spreading and gathering information

Applications like Facebook, Instagram, Twitter, etc. have become a great source of authentic and detailed information. From the latest news to life hacks, everything is available on these applications.

Entertainment app development is done keeping in mind that the users can exchange every form of media and information on the platform that is authentic and useful.

Youtube is another platform for sharing information through creative videos. There are multiple Youtube-based news channels, travel vlogs, and classes for the audience.

3. A Complete platform

Entertainment applications are capable of forming a whole new platform for movies, music, gaming, live streaming, etc. This opportunity has given rise to many artists to showcase their talent and create a follower base.

Earlier making videos, music, or developing games was only done by professionals because they had access to platforms that launched these products but now application development is not as complicated as it used to be. Many platforms even pay the real talents for the influencing work they do.

4. Promotion Capabilities

A mobile app for entertainment industry can prove to be an efficient method of promotion of an entertainment agency or of influencers looking to make it big in the sector. The fact that the majority of the people are always on their smartphones, the chances of high engagement with the app and in turn the brand is very high. Entertainment marketing is one of the easiest ones in the app industry to make popular – especially since the celebrities who are a part of the content on your application do half of the work of making your app popular among their fanbase.

Now that you have looked into the reasons that make mobile entertainment apps a right move for the media and entertainment industry and the popular entertainment apps, let us now look into the features set that are present in all the different types of entertainment industry incumbents. 

Feature-set that Makes Entertainment Apps Engaging

1. Content flow

Entertainment applications have allowed the easy flow of content throughout the globe. Any creator can put their content on these applications and receive attention from audiences from all over the world.

One such example is Quora. An app that allows you to answer multiple questions as well as ask questions yourself. Another application is Wattpad which has given a platform to writers so that they can publish their books, journals, or short stories.

Other entertainment applications have allowed the free flow of content such as articles, blogs, videos, etc. Reading interesting content on the go is a facility that mobile applications provide and the users’ demand.

2. Gaming and music

Gaming is the most popular section in the entertainment industry. Not only have mobile applications made it possible for players to carry their games in their pockets but also have enabled real-time multiplayer options so that gamers can play together from all over the world.

This feature connects many players around the world via the internet and even has features like chatting and voice call. This is how mobile applications are reinventing the gaming experience. Even if your entertainment application is not a whole and sole gaming application, you can still use the feature to make your app experience more immersive and engaging. In fact, shareable micro games can be a great way to make your app popular in the market. 

Music was only limited to cassettes, radios, and websites but not anymore. Applications like Spotify, Wynk, iTunes, etc. have given the opportunity to the audience to choose to listen to any music, anywhere and anytime. Some of these apps have free access to music as well.

3. Engagement features

Entertainment apps attract a huge audience because of their interesting features, type of content, and curiosity in each other’s life. The most-followed people on applications are celebrities since they have a huge fan base.

Mobile applications give fans a chance to interact with their idols and also keep a track of what’s going on in their life. This also helps businesses interact with their customers and attend to the needs and demands.

Engagement is the most important feature of entertainment mobile applications. Features like push notifications make it extremely easy for the users to remain updated on the new content launch on the application, in addition to any change in their subscription status.

4. In-app purchase capabilities

In-app purchase features tend to be one of the most important feature sets of an entertainment application. Your users should be able to start, modify, or stop their subscriptions from within the app through the app of a secure payment gateway which has been designed to keep their financial information secure. 

5. Social media integration 

One of the most common ways people find the next content to stream is through social media posts. This implies that in addition to having a solid social media campaign, you should also give your users the functionality to share the content that they like on their social media channels along with the provision of tagging your brand. 

When integrating social media, it is extremely important to ensure that you make the experience as seamless for the users as possible  – meaning in your entertainment apps for mobile don’t ask them to log in multiple times simply to share the content online.

6. Content moderation facility

With history as our witness, even the most popular of the entertainment apps have come under scrutiny for posting content that hurts viewers sentiments. To safeguard your users’ interest, it would be beneficial to have a content moderation practice in place that would ensure that nothing pirated or hurtful gets live on your application without raising a red flag within your application. 

7. Intuitive search functionality 

What separates an average entertainment application from the one that ranks on top in the stores in the intelligent search functionality. Talk to your media and entertainment app development company in USA about the integration of artificial intelligence addition in the application. This would help you give your users recommendations on what they should watch next – on the basis of what people who viewed the content they did watch next. 

Future of Mobile Apps in the Entertainment Industry

Mobile phones are used for more than just calling. It has become a source of information, a necessity, and something without which human life doesn’t seem to be easy.

Applications are literally solving our daily problems from food to clothing to entertainment. Mobility is the future of technology and entertainment is going to be an unbeatable industry.

With all the information gathered so far, entertainment applications have a future that will bring them on the top, even beating the game applications. In near future, the mobile application economy will have more optimized apps and will rise to newer levels.

IoT, Augmented Reality, Virtual reality is all the features set to enter the entertainment apps development to enhance the user interface. One can only imagine for now what these latest technologies can bring to the audience and how fierce the competition is going to be for newcomers.

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New tools and functions are available in the iOS and the Android based music apps. The basic features for the music app developers are intuitive search, simple discovery and smooth streaming services. Advanced features are incorporated by the music app developers  in the form of audio and video functions. Research in  this field shows that there is a 79% increase in the amount of time spent towards these music apps, estimated between 2014 and 2015. The rise in music industry has, in many ways, has brought the M&E industry to a position where digitalization has become the key for brands to top the entertainment industry.

Great Music Deals from Apple

Apple Music is available for the students of universities and colleges at a meagre rate. The music that is available in the extensive library of Apple along with Apple Music only releases and  personalized recommendations are now accessible for streaming purpose.

The best example of music app development is the Apple Music. The Apple Music is tremendous source of music in the form of music library. The entertainment mobility solutions comes to know about the genres and artists liked by you and makes smart recommendations on the basis of such choices.

The activities that are performed by Apple Music are:

• A combination of human music experts and algorithms makes it possible to find your prefered music
• Using Siri on iOS devices, searching for new music
• Combination of iTunes library with the music from the app library

Apple also gives superior user experience with Apple Music API aimed at the music lovers, for integrating Apple Music features with their app. Infact Apple Music offers a combination of music and radio streaming along with music downloads. The monthly fee for the affordable subscription model is $ 9.99, for a single user license. It is possible to download an album or track from the Apple’s service and listen to it in the offline form.

Great Music Deals from Google

There are three fundamental platforms for the Google Play Music and these are:

• Play Music Store
• All Access
• Scan and Match

Play Music Store

This is a platform for individuals tracks and singles. Bigger platforms like EMusic, & Digital and ITunes Store are included in the download services.

All Access

The advantage for the user lies in the seamless operation and this is a good example of a subscription model. The iOS and Android powered devices allows the user to stream the music libraries and existing playlists in the offline mode.

Scan and Match

This is the much awarded song matching locker that enables to scan libraries and music playlists from the user PC. It also makes it possible for the automatic addition of tracks to the online libraries, without uploading them.

Songza is a great streaming platform acquired by Google, which has an efficient music curation feature. Google is trying for the niche market of music apps in the form of Songza. The main feature of the service is that it has a curated playlist. A wide variety of radio stations are to be chosen as per the user preference. There are limitations on track skipping features, with no rewinding of tracks but pauses are allowed. Moreover, there is no display of the next track.

Why Use Curated Music?

Enhanced intensive user engagement is ensured with the entertainment app development service, with well-curated music experience. Discovery of award winning tracks and music recommendations are some of the trends followed in the entertainment app development service. The idea is to ignore the artists and genres that are not as per the user’s liking’s and their non-inclusion in the searching list. Pandora is a based on automated analysis that enables to figure out user’s music preference and likes.

The music app developers must keep it in their mind that the music streaming services need to have a licensed version. The licensed services and platforms of the music apps happens to be the preference of half of the worldwide internet users.

Appinventiv, is one of the leading brands offering mobile app development services for its elite group of clients, working across diverse platforms such as wearables, smart phones, Internet of Things and others.

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