Social Media – Appinventiv https://appinventiv.com Fri, 01 Oct 2021 07:48:26 +0000 en-US hourly 1 https://wordpress.org/?v=5.6 What Makes Social Networking Apps Successful? https://appinventiv.com/blog/distinction-between-social-media-apps/ https://appinventiv.com/blog/distinction-between-social-media-apps/#respond Mon, 05 Apr 2021 12:54:02 +0000 https://appinventiv.com/?p=29120 Beside the connections with friends, colleagues, family, and strangers, social media gradually helps brands to connect with the users and audience. Current estimates peg the total number of social media users worldwide at 4.20 billion […]

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Beside the connections with friends, colleagues, family, and strangers, social media gradually helps brands to connect with the users and audience.

Current estimates peg the total number of social media users worldwide at 4.20 billion in 2021. While the uninitiated connect the rise of social networks with the mass production of smartphones and the overarching reach of free internet, that is far from the truth. The actual evidence points to a rather slew of social media app features plugged-in to play around with the chemistry of the human brain. 

Having analyzed the best social media apps in the current times, let’s know more about the social media apps like WeMe that are creating the buzz and benefiting the wider community of social media application development.

Below, you will discover a 2D view of the social media universe that is largely responsible for the average user spending 145 minutes per day on such platforms. Let’s get to it!

Social Network users worldwide 

What is Common Between Successful Social Media Apps?

The following traits have been observed to connect the subjective dots between the leading social media platforms of the day. 

Built-in social hypnosis

Any social media app for mobile aims to get popular and prolong its use with the help of viewers. The features of a successful social media app therefore, must integrate specifications that can keep users hooked so much so that they lose track of time. Irrespective of the platform-type, it is safe to say that a social media app should have an unending supply line of content that intrigues users and raptures their subconscious minds. 

A successful social media app places huge bets on first being free to use, and second offering next-level personalization (more on this in a bit). 

The goal is to be authentic and naturalistic. Just as user engagement goes up, so do the ad revenues which primarily are the blood vessels of the most used social media apps

facebooks global revenue

Personalized content 

The secret recipe to create social media apps with a lasting impression is to offer personalized content. Thanks to a hyper-involvement of AI, ML, and big data silos that a social media app developers like us at Appinventiv, have the capabilities to harness user information for tinkering and tailoring content offerings. Never downplay the role personalization plays in user engagement. 74% of the customers feel annoyed if the website content is not personalized. 

Facebook can curate data with uncanny accuracy because it has over 5000 data points on each member. 

Millennials and Gen-Z together form the Demand Generation. They want content on-demand. A successful social media app can fulfill this hunger for gratifying content only if it has built-in mechanisms for data collection, the elixir for pinpoint personalization. 

Infinite scroll 

The infinite scroll proved a path-breaking discovery in terms of innovation and social media app ideas. It is the social network equivalent of the auto-stream feature on video platforms like YouTube and Netflix. For anyone wondering how to create a successful social media app, this is where you start. Scientific studies have uncovered the workings of the exposure effect

Long story short, the more often your brain views a certain (neutral) thing, the more it is disposed to like it. 

While social media app users may not be aware of it but that is the methodology their brain is subjected to. As a social media app development company, we know too well how things come a full circle. 

Offer likable content – develop user interest – customize content feed – keep at it. 

ranking system 

Social reward mechanism

One of the advantages of social media is that it lets people share their achievements, state of mind, and ongoing experiences. But there is another side to their personal story. Users rejoice when their friends join in on the act and engage with posts by likes, emojis and comments, and re-shares. The most used social media app, Facebook, has leveraged the power of ‘likes’ to its fullest on its subsidiary concern Instagram, with the competition following suit. 

For social media app users likes and dislikes are the strongest indicators of the shareability of a post. Research posits accumulating likes on a post releases dopamine that delivers a satisfying kick. 

This is nothing but a reward mechanism, something of an open secret to building a successful social media app.

Leveraging social urges

Social media app design ideas are guided by human psychology, at least in the current scheme of things! They integrate and to an extent, tap into our levers of social pressures to make us prolong the app use. Consider WhatsApp for instance. In what has been one of the most well-received social media app ideas of the last decade, its success prompted developers to zero-in on granular aspects of sociology. 

By convention, humans feel obliged to respond if they know their message has been read. Therefore, when WhatsApp introduced the blue color read receipts, it integrated a feature that made people respond instantly. As a social media app development company in USA, we know how important such tactics are to the success of the venture.  

Types of Social Media Platforms 

Alright, so it is clear what distinguishes successful social media ventures from those that flounder. Yet a few questions remain such as:

  • What types of social networking platforms are there? 
  • What is the cost to build a social media app
  • And, what programmable features should social networking app development companies pug-into such platforms? 

Instant messengers and video curation platforms aren’t the only networking alternatives in the market, though they have come to dominate it.

most popular social networks  

We can classify social networks by their TG in the following brackets: 

1.  Network building apps

This encompasses Facebook, Twitter, and the LinkedIns of the world. Their USP is connecting people on either a personal or professional front. 

2. Media sharing apps 

Networking isn’t all about opinion exchanges. Smartphones metamorphose our feelings into shareable content be it videos, images, or articles. This category focuses on such media sharing and has names like YouTube, Imgur, and Pinterest. 

3. Discussion boards

You have multiple alternatives to voice questions, answers, and opinion pieces on networks like Quora, Reddit, StackOverflow, and lest we forget, Yahoo! Where it all began. 

4. Business review forums 

Feel you’ve been duped by a brand? Shout out your story to the world and offer a tell-all to others in the community. Websites offering such services include Yelp, Business.com, and the Expressit App. 

5. Company review platforms 

Since we are reviewing our purchase decisions, how about employers! This category has opened Pandora’s box in letting out insider information to the public. Examples include Glassdoor, Indeed, and the Muse. 

6. Blogging networks 

Content will always be the king. Networks like Medium, and Steemit reward writers for their work amplifying the unbending power of the letter. 

7. Relationship networks 

Their goal is to match profiles based on the registered biodata. From dating to hitchhiking, and rent-sharing, this bracket includes sites like Tinder, Badoo, and Airbnb. 

Features Of Social Media Apps 

If you are budgeting funds for the cost of social media app development, then it is better to first go to the drawing board and finalize the app’s features. This is not an overnight procedure but a well-defined loop that involves project management, custom development, business analysis, and quality assurance. Yet, speaking strictly of features some are universal in apps of such nature. 

In our experience, the following specifications make the cut for all social networking apps of the day: 

File-sharing

The platform must support multi-media file sharing 

Multi-lingual support

If you plan to go global, then supporting target-region languages is highly recommended. 

Privacy settings

Members should be able to customize their profiles and make public only the necessary facets of personal info. 

Notifications

Send reminders to people of picking up where they dropped off. 

Content personalization

This is more of a capability than a feature, the extent of which is directed by Artificial Intelligence and Machine Learning. 

Comments, likes, shares

In trying to create social media apps, ensure that they allow cross-platform content sharing. 

Audio content

This is the new audio based social media app feature. In audio only feature, the users are able to enter the chatroom only if they are invited. Example: Clubhouse

Infinite scrolling

One of the greatest advantages of social media is that people get to discover new content. Take advantage of this yearning and offer a limitless supply of scrollable dope.

Final Thoughts 

Social media app development is no joke. Our first-hand experience with our Canadian partners proved an epiphany. It made us realize the potential and the throbbing need for backing up social media apps with machine learning. 

In our coming of age project, we designed Karavan, a social network for people living in the now. Building ground up, we scaled operations to the beta stage in just under 7 months. Our ethos is simple. We take up projects that tip-toe the line between nightmares and global fame. On most occasions, we earn the latter and in the case of Karavan, it was no different. 

Thanks to this guiding principle, we were voted the top App Development Company of the Year by Entrepreneur, and the Most Promising Mobile Application Solution Provider by the CIO Review.

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8 Ways You Can Earn Money from Clubhouse App https://appinventiv.com/blog/how-to-make-money-in-clubhouse-app/ https://appinventiv.com/blog/how-to-make-money-in-clubhouse-app/#respond Tue, 09 Mar 2021 12:40:39 +0000 https://appinventiv.com/?p=28813 Clubhouse app appears to be trending in 2021. Why do you think it is witnessing an influx of interest in the recent weeks? Clubhouse is the quintessential example of how to capture the short-lived, ever-deviating […]

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Clubhouse app appears to be trending in 2021. Why do you think it is witnessing an influx of interest in the recent weeks?

Clubhouse is the quintessential example of how to capture the short-lived, ever-deviating human frenzy in a jiffy. The social media app Clubhouse, which was still finding its feet in the beta-phase with a handful of users, shot to global stardom with assistance from the celebrated tech leader of the free world Elon Musk.

But what the h*** is Clubhouse? Why did Elon Musk bother to talk about it (or on it), and why are people scrambling to make money off it are some of the inquiries for which we have been searching solutions for.

These questions tend to bother two classes of people: One who is looking to build an app like Clubhouse and second people who are looking to make money by being active in the application.

Let’s jump right into it! 

What is Clubhouse?

Clubhouse is an audio-chatting app conceptualized and engineered by the Silicon Valley entrepreneurial duo of Rohan Seth and Paul Davidson. The app offers rooms for discussions between two or more speakers that can be joined by listeners, without the option of intervention. Moderators reserve the right to allow the listeners to come in. Those in attendance (the listeners) have the option to raise a hand and seek permission to come in.

 

Clubhouse app

 

Think of it as listening to a podcast that is live-streamed and will neither be recorded nor stored for future-access. There is more to it. Membership rights are reserved for invite-only-pass holders with an iPhone. Yes, there is no Android version of the Clubhouse voice chat app, at least at the time of writing.   

Subscribers can pick their interests upon logging into the app after which a list of upcoming or ongoing discussion rooms are displayed. They can tune in to a room of their choice and have the option of leaving the discussion as per whim. Its exclusivity, live-in-the-moment nature, and the no-nonsense attitude towards conversation hecklers accorded the Clubhouse voice chat application an identity that is hard to replicate. 

Why is the Clubhouse App Trending?  

As if the features weren’t cool enough, the app hit fever-pitch levels of overnight popularity when Elon Musk co-chaired a session with Robinhood co-founder Vlad Tenev and what panned out is history. 

The Clubhouse audio social app was launched last year in March with an estimated 1500 beta-users. Today that figure has rocketed to about 2 million. In geographies where the internet is monitored to its finest details, Clubhouse memberships were being black marketed. 

The reasons behind the glaring popularity of the Clubhouse app can be traced back to:

  • A revolutionary new idea – an audio-based mode of interaction 
  • A star-studded user base like Elon Musk, Mark Zuckerberg, MC Hammer, Ashton Kutcher, etc.
  • The invite-only mode of entry inside the application

Although its iOS App Store page declares that an Android version is under development, don’t think people would wait for that long due to the fear of missing out on topical discussion rooms. 

Clubhouse market stats

How to Make Money on the Clubhouse App? 

With the core team of the voice app Clubhouse investing judiciously in development timeframes to ensure a cutting-edge product, startup apps from lateral industries such as advertising, merchandising, event management, and sponsorships have loosened their horses to think of ways to monetize Clubhouse. With most talk being hearsay, we’ve shortlisted the best plausible options with which to make money on this chat app called Clubhouse.

B2B Partnerships 

Making money in the Clubhouse app or rather through it would be, in some cases, straightforward, especially for startup founders. To draw a parallel, Instagram and Twitter began as social networks to aggregate people on a single platform. Yet, with time they’ve become nebulae for an outflow of influencers who use the services to partner with each other. Money is an eventual by-product. If we come to think of it, then influencers could leverage the Clubhouse App, and mint money in similar ways.  

B2B Partnerships

Sponsorships 

Again to understand this point just notice an Instagrammer with millions of followers. What do you observe? Aside from their staple USP, they can be seen promoting and using products under the guise of household favorites. Sponsorships can take a new form on the Clubhouse wherein after a gradual build-up of followers you can charge brands for impaneling you in a discussion. YouTube offers a clear use case for it. 

The KPIs of such an agreement could include metrics like the total audience, per capita listenership, engagement rate such as cross-questioning, hand-raising, etc. 

Membership Fees 

Since the onset of the pandemic, leading publications faced a pressing need to reunite with followers through social networks in an unprecedented fashion. As per one survey, businesses organized 46.5% more webinars to establish a daily connection with the followers. Many even capitalized the audience turnover by charging a fee depending upon the guest list. 

The social media application development wing of Appinventiv continues to receive requests for orders trying to incorporate video conferencing features in custom apps. Clubhouse influencers would do no different and charge consumers for every second of their experiential advice. Helen Pritchard is one example. Her best-seller programme sold for £1,500 on Clubhouse.  

Ask Me Anything (AMA)

This is just another form of an online crash course. Bear in mind! you need to have a subject matter expertise and people to value the same. Provided you tick this box fine, there is no reason to believe why people wouldn’t pay a nominal fee to gain direct access to you. Facebook and Instagram Lives give us an advanced view of how things could look, which would of course be, minus the video. 

Direct Selling 

Remember those YouTube videos incentivizing your time by offering you a discount coupon in the description for an Amazon purchase. There is every chance the same would happen on Clubhouse. We speak from experience as a social media app development company, with machine learning and AI capabilities, real-time audio functionality can up engagement rates multifold and open the doors to lead generation and conversion rates.

Tips

Content creation apps like TikTok and YouTube, reward content creators financially once they meet an eligibility criteria. Although the content on Clubhouse would be of a different format, content creators could still accept tips. This could either happen through an in-app tipping system, which is yet to be introduced in Clubhouse or through a third-party vendor such as PayPal. Comedians for instance turned to video conferencing apps for collaboration during the pandemic, some accepting payments in digital wallets while others doing it for free.  

Grants 

If speculation is to be believed, then Clubhouse is working on a monetization model of offering grants to content creators on the platform. When digital platforms garner millions in platform-traffic, they often innovate schemes to encourage people to do more and continue the trend. 

Google has been rewarding people for ages through its Adsense program, which is essentially appreciating and acknowledging a website’s domain authority. As recent as last year, TikTok set aside a massive $200 million Creator Fund to aid high-performing content on the app. 

This is one trend we see a plethora of Social Networking App Development Companies move towards these days. Offer pay-outs to the top 10% – 20%. Although such features uptick the collective social media app development cost, yet in the long run pay ample dividends. 

Creator Fund dashboard

Investment 

If the signs are anything to go by, then the app would be a hotbed for startups with an app idea to test the waters for an investment. Just as in Shark Tank or the equally popular series Dragon’s Den, there are discussion rooms that encourage members of the audience to come forward and pitch ideas. 

The rooms are an open-invitation for public criticism (for those who can handle it) and doubt-clarification from investors whose radar is always active for the next big thing. For people wondering how to get investment on a mobile app startup or any product, maybe Clubhouse can be the answer. 

Beware of Scams

We’ve answered the question of how to monetize your Clubhouse app account. Yet it is said that there is more scum out there than authenticity. Clubhouse being in the beta stage, that is, it would be non-committal in promising any of the in-app features we’ve discussed above. Their go-to-market strategy should be to take things as they come, and rightly so. The onus to stay vigilant and virtually distant from click baits offering a quick buck is on you, the subscriber.

For New-age Social Network Development  

Appinventiv hosts some of the most creative minds when it comes to social media app developers. It is the most revered and reliable company for social media app development in USA, South Asia, and European Regions. But it is just one of our 50 shades. Our foray into on-demand requests for healthcare, real estate, entertainment, and event management (to name some) apps have earned us a reputation for being daring and successful. Explore our portfolio and decide for yourself! 

If you think your idea and our muscle power can make a good combo, then get in touch with us.

 

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How Much Does Clubhouse Like Social Media App Costs? https://appinventiv.com/blog/cost-of-social-media-app-like-clubhouse/ https://appinventiv.com/blog/cost-of-social-media-app-like-clubhouse/#respond Thu, 11 Feb 2021 10:11:13 +0000 https://appinventiv.com/?p=28505 Clubhouse is a new buzzy social media application of 2021. Looking to build a similar app? Let us help you estimate its cost. Clubhouse is a new buzzy social media application of 2021, recently valued […]

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Clubhouse is a new buzzy social media application of 2021. Looking to build a similar app? Let us help you estimate its cost.

Clubhouse is a new buzzy social media application of 2021, recently valued at $100 million after receiving a $12 million funding from Andreessen Horowitz. The website less application has brought a number of popular names on its side, right at a beta stage. 

For something like the past two decades, social media startups have been coming up with novel and new ways for helping people connect with peers, friends, and celebrities. While most of the ideas bombed, there have been a few grand successes that the sector has witnessed – Twitter, LinkedIn, Facebook, Pinterest, etc. The latest entry to this list of successes is Clubhouse.  

Social media use around the world

Within less than a year after launch in April 2020, Clubhouse has crossed around 11 million downloads globally. The rise to fame of the Clubhouse social app was very consistent from the start, but its popularity skyrocketed at the beginning of 2021. This is where some of the most iconic personalities from the world of tech, including Elon Musk and Mark Zukerberg, not only admitted to using Clubhouse but also engaged with other users on the platform. Not only social media apps, but nowadays cash apps are coming into the main field pretty quickly. Entrepreneurs are carefully analyzing the cost of apps like Sqare’s Cash app to digitize the payments.

Downloads of Clubhouse in App Store

In this article, we will deep dive into the unconventional social media application and the considerations an entrepreneur will have to make if they want to follow the brand’s shoes and enter the space with their partnership with a social media app development company

The success of the Clubhouse social media app is one of the main talking points these days, but is the idea behind the app actually completely unique and unreplicable? We take a detailed look at Clubhouse, its features, and whether you can make an app like Clubhouse.

What is Clubhouse?

Clubhouse social media app has been making news across a number of platforms. By letting people chat in real-time, collaborate, share stories, or simply bounce ideas off of each other through voice and zero other equipment, Clubhouse is bringing the feel of media out of social media, leaving behind nothing but the social aspects.

There are a number of ways Clubhouse is redefining social media presence and engagement for businesses and marketers:

  • It provides the ability for engaging and connecting with professionals from your industry 
  • It comes with rooms that are filled with real-time chats on a number of topics
  • The focus area of Clubhouse is not on produced content but on high-value conversations
  • It is bringing the one factor that most social media apps to the forefront – audio. 

The Clubhouse app on iPhone is invite-only. (there are talks that there’ll be a Clubhouse app on Android, but the launch date is not announced yet). To become a user, you need an invitation from another person already registered in the app, some of whom are – Kevin Hart, Jared Leto, Fab 5 Freddy, Oprah Winfrey, Drake, or MC Hammer. This sense of exclusivity is one of the factors that makes Clubhouse so unique.

Tweet

One of the biggest reasons that have made the Clubhouse voice chat app a trend today is the feature set that it comes with. Here are all the new-in-the-market features that the brand’s social media app developers team has worked on. They also give a peek into how to use the Clubhouse app. 

Top 10 countries ranked by clubhouse

Must-Have Features for Clubhouse Like Application Development

Features for Clubhouse Like Application Development

1. Profile Creation

The application comes with a very basic profile creation process. Users have to put in their name and phone number when they sign up. The name (or username as it’s commonly called) is one that the users have to book in advance – for the time they don’t get an invite to enter the application. 

2. Clubhouse Hallway

It is the main feed of the audio networking app Clubhouse. This is where the users can view the present and ongoing chatrooms. The clubs or scheduled rooms that you follow also are listed on top of the hallway. 

From the Hallway itself, you can:

  • Search for someone using their keyword or name 
  • Invite someone to join Clubhouse
  • View calendar with upcoming rooms’ dates
  • Manage your Clubhouse profile

3. Clubhouse Rooms

Clubhouse Room gives you a view of the name of people in the room and the topic they are conversing about. You can see Room as a podcast. The section gives you the feasibility of listening in on a conversation or mute/leave the room to explore other active rooms in the hallway. 

Inside the room, you get details of the name of the speaker, moderator, and the listener/ audience listening in to the conversation. 

4. Clubhouse App Clubs 

The application gives you the ease to create clubs within the app. This enables you to create communities inside the platform wherein you can host n number of conversations and meetups with the other members. 

There are primarily four types of memberships active inside a club:

  • Founder
  • Members
  • Admin
  • Follower

5. Notifications 

Clubhouse app’s push notification strategy is fairly direct. When you click on the notifications icon, you can see a number of notifications like – 

  • Your new follower
  • When your connection is speaking in a room
  • When your connection invites you into a room
  • When someone you’re following schedules a room. 

6. Clubhouse Invitation 

For inviting someone to Clubhouse, they should be a contact in your phone. When you connect your address book with Clubhouse you can see the people who are already on the application and also search and invite people to the application. 

7. Moderation

One of the areas where Clubhouse is facing major backlash is the poor moderation in chat rooms. There have been numerous complaints from the users about racist, abusive talks. There should be a proper moderation space in every room which should drop the speaker or limit the interaction of an audience who is hurting the sentiments of people through hate speech.

8. Reminders

In the Clubhouse app, the live conversations cannot be recorded or stored, and therefore, the users should be promptly notified whenever their favorite speaker or topic-based room is started. They should not miss the same, and this is ensured by a solid and prompt reminder and notification system.

9. Following Speakers & Trends

There is the following option for the speakers and trends that the user can use whenever they come across what they like to tailor their activity area. The following feature allows the user to be updated on all the activities of the speaker or around the trend.

10. Activity

The Activity area will create a history of all your interactions. You will be able to see all the accounts that you follow, what you have been doing lately on the app, and find out who joined the application recently. You can also see the clubs people are in and the upcoming occasions.

11. Topics

The topics are like the tags of the rooms. Clubhouse offers a large list of topics to make it possible for people to find the right room. The speakers can assign topics when they create the room, and the user can use those topics to find the room. This makes the app experience simple and intuitive for all.

How Much Does it Cost to Build an App Like Clubhouse?

Cost of Clubhouse like App

The cost of social audio app Clubhouse is dependent on a series of factors. Like every mobile app development cost estimate, there are four elements that build up to form the price of the application. 

  • Mobile app design 
  • Features-set 
  • Location of the agency
  • Team size 

When we talk about the Clubhouse app, we recommend taking the same route as they did – create and launch a Beta version first before the actual application launch. This way, you will be able to measure users’ interest before creating a feature-rich product. 

Our social media app developers advise that entrepreneurs should start with creating a set of features’ list, on the basis of which we can discuss the technological and resource aspects – something that will help us finalize the social media app development cost

Now that we have looked into the different aspects which have to be considered for developing an app like Clubhouse, let us conclude by looking into the different ways an entrepreneur can make money from their Clubhouse like application. 

How to Earn Money From Clubhouse-like Application?

The fact that the USP of Clubhouse like application is to make popular personalities approachable opens multiple monetization avenues for the businesses looking to enter a similar model. Especially since there’s already a number of ways Clubhouse App for business is already proving profitable. It offers the opportunity to connect with others in your industry, as well as to network with other business leaders. Beyond the mentorship potential, you can also use it to become a thought leader yourself. As more people slowly receive invites to join, it will pay off big to have spent time positioning yourself as an expert and start gaining followers early.

Clubhouse app is helping entrepreneurs open up to opportunities by

  1. Asking users to tip speakers 
  2. Giving out tickets for live talks or streams 
  3. App subscription
  4. In-app advertisement. 

Looking ahead to social media marketing in 2021 and beyond, audio based social app Clubhouse represents a changing demand for our audiences. People want to see more engagement, value, and transparency but they don’t necessarily want the production and endless waves of content that come with following a brand on social media.

As for now, the Clubhouse app is available for free. However, the app has announced that it will soon launch a donation feature that will allow the creators to earn money in their live talks, and this way, the app will get a share from the donations received. Moreover, advertisements are the best monetization strategy to keep any app free, and therefore, sooner or later, the Clubhouse app will adopt this monetization strategy.

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Summary

Clubhouse is a rapidly growing product that’s already gained millions of users. People fell in love with these newly discovered audio discussions. The possibility to talk about various topics with experts and amateurs where people can share their thoughts no matter how many followers they have is very much appreciated. 

The possibility that well-known social media players will try to create a similar solution is relatively high, as and when the app goes public. Also, the marketers and ecommerce business owners will start entering the space as soon as the app is publicly available. So now is the time to exploit the domain before it too becomes mainstream. Let our social media app developers help you.

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How To Design A Social Media App https://appinventiv.com/blog/how-to-design-social-media-app/ https://appinventiv.com/blog/how-to-design-social-media-app/#respond Fri, 05 Feb 2021 13:29:59 +0000 https://appinventiv.com/?p=28400 From a business point of view, social media is one of the most promising markets. Want to create a social media app? There is no denying the fact that social media cannot be ignored by […]

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From a business point of view, social media is one of the most promising markets. Want to create a social media app?

There is no denying the fact that social media cannot be ignored by today’s society. From a business point of view, social media is one of the most promising markets. 

Many organizations use social media as a marketing tool to promote their business since they have their audience present on Facebook, google+, Twitter, Instagram, or Pinterest. Have you ever thought what makes these social networking apps successful

The rapid development is opening new landscapes within this play-area and social media app development has become a major game in the business world!

Want To Create a Social Media App? Let’s Look At Some Facts Shall We?

no. of social media users

no of social media users

no of social media users

no of social media users

time spent on social media time spent on social media

  • Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.7 billion monthly active users, making it the most popular social network worldwide.

most popular social network worldwide

  • In June 2020, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Facebook Messenger, as well as the ever-popular app version of Facebook.

When planning to design a social media app, it is essential that one understands all the types of apps there are in the market. This will help you find your niche and identify your competitors. Not only this, but also understand your target audience, and offer users a more appropriate functionality.

Types Of Social Media Apps

1.  Social networking apps

The main goal of these apps is to connect people for personal or professional reasons. From finding a job, joining a new community to connecting with a long lost friend, these apps will do the magic. For example: LinkedIn, Twitter, Facebook.

2.  Media sharing apps

If you want to target artists and creators, this is the app for you! People these days love sharing videos, photos, GIFs etc to platforms like Youtube, Instagram, Snapchat, Pinterest etc. 

3.  Blogging and publishing apps

Writing is not as easy as it looks and writers do need an app that would let them write their mind. SUch apps help writers to write from any gadget they want anytime. For example: WordPress, Medium. 

4.  Discussion forums

If you want to build a social media app where a community of people share their insights, experiences, ideas, opinions etc, this type of app is for you. For example: Quora.

5.  Customer review apps

The major goal of these apps is to share their reviews about brands, services and products. Good customer reviews can help one grow business. For example: Yelp, TripAdvisor.

6.  Service Provider apps

These types of apps help you undertake a particular service. From booking a cab, finding a plumber to booking a hotel etc, these apps are at your service. For example: Ola, UrbanCompany.

Now that we have understood the existing apps, let’s focus on how to make a social media app.

How To Develop A Social Media App?

Step-1: Find your purpose, target audience and competitors

The first step for social media app developers is to know the purpose of their app. Network apps allow people, organisations and companies to create, exchange and share information over a network of people

If you have an idea, good for you, but a full understanding of the market, target audience, potential users and what your current competitors lack is very important information. Also, if you want to earn money from your app, think of all possible monetization options. 

Once you are done with conceptualizing your future application and its missions, goals, user engagement ideas and competitive analysis, get ready for building out of the box growth strategies. 

Step-2: Design social network app’s workflow

The next step is to create a defined workflow. This is to attain a specific pathway a user will follow in order to achieve the required set of goals. Hence, this step will define a complete user journey. The app workflow is a very critical step since it defines steps the user takes while they interact with your product. 

Step-3: Development and design for both iOS and Android

As the name of this step suggests, it is equally important to design a social media app for android and for iOS. If you are using a SaaS solution then you don’t have to worry about this step but if you are planning to start from scratch so we suggest you start with creating a wireframe. Wireframes are the skeletal structure of the app, which represents how the app’s fundamental looks.

A wireframe will help your design and development team to visualise how the app works and what pages link together. The next step is prototyping which will create a working model of your app. This will help everyone understand how the app is functioning for android and IOS.

Step-4: Build your community and market the app

Now that your app is ready, it is time for you to win users and build a community! Start thinking about initial marketing strategies and campaigns that help draw the people’s attention, increase app downloads and user engagement.

7 Tips To Design Social Network App

Social networks app development is a tricky game! You must be sure that the app’s design is intuitive, easy to use and that same time appealing to your audience. Let’s talk about the best practices one can keep in mind while planning the look and feel of one’s app.

  • Keep it simple – A clean design always helps since people are already familiar with using the same. It helps you enthrall the users towards your value rather than distracting them away from it. When you focus on your offerings you don’t give your customers the space to think only of your brand, in turn. If you want to use your social media app for business, this is one of the key characteristics that you should focus on.

business design interface

  • Communication is key – Allow your users to communicate with each other with the help of video call, audio call, recorded voice notes, ability to share content with each other. This is how you will build your community and keep your users engaged. 

Communication interface

  • Focus on the Navigation – The minimalistic approach is the best one when it comes to designing navigation. If you create navigation with numerous features it will be too complicated for the user to keep up. The best practice is to ensure that all your icons and buttons are placed in the best part of the screen for the user to identify them easily. 
  • Keep it consistent – You need to make sure that the design of your app remains synchronised in order to avoid any confusion that the user might face. By using consistency in your app it will create a logical structure that will clearly define where users can find what. This process will spare your app from confused and frustrated users.
  • Round design elements –  Do you know why Facebook or Instagram use round profile pictures? Well, it helps to focus on a user’s face and further makes it simple for other users to remember or distinguish them from others.

Round design interface

  • Allow people to personalise – Provide users the freedom and choices to share information, media, links, content etc in order to add their personality to their specific profiles.
  • Color codes are very important – Choose colors of the same family that help in providing a seamless user experience.

How can you make money from a social media app?

You can easily monetize your social network app design and start earning returns from the cost that you invested in social media app development. Below are a few ways to achieve your goals:

  1. Paid subscriptions: With an app based community, you can offer users paid subscriptions. It is best to first offer a free trial with good content and one or more paid trials that offer more in-depth and high-value content. 
  2. Paid content: If you have a lot of users engaged with your content, you can use social apps for business. Paid sponsorship is one way you can convert your user reach into money.
  3. In-app purchases: You can give your users the liberty to directly make digital purchases. For example, ebook, a video or audio file. 

Final Words

I hope that creating a social media mobile app is not as tough as you previously thought it was! I have walked you through the facts of social media apps, we have also talked about how to make an app from scratch, right from ideation to implementation and designing. Feel free to reach out to a social media app development company to guide you better and create your own app in no time. Take the first step today!

 

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5 Technologies Taking Social Media Towards Its Next Evolution Set https://appinventiv.com/blog/technologies-making-social-media-better/ https://appinventiv.com/blog/technologies-making-social-media-better/#respond Wed, 09 Dec 2020 13:30:39 +0000 https://appinventiv.com/?p=27819 From a time when an old school telegraph was considered to be the hottest medium of establishing communication to now when Facebook has doubled down its effort on the development of a mind-reading device, social […]

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From a time when an old school telegraph was considered to be the hottest medium of establishing communication to now when Facebook has doubled down its effort on the development of a mind-reading device, social media has already crossed several stages of evolution. Stages that have established it as a sector that is here to stay and grow. 

What makes these social networking apps successful?

One of the pivotal factors behind the unprecedented growth that the domain is witnessing both in terms of users and scope of constant growth is the technology used in social media.

social networking users stats

These number projections are the direct result of the direct influence of technology on social media. The constant inclusion of communication and content creation, distribution aiding technologies like native mobile apps – getting business access to users’ camera and GPS – geotagging, AI for image recognition, etc. have helped shape the current stature of the social media domain on a global scale. 

In this article, we will be briefly revisiting how far social media technology innovation has come since Six Degrees, the platform that ruled 1997 followed by a look into the new technologies for social media

The Evolution of Social Media – A Timeline and Key Events 

Evolution of social media

Evolution of social media

Evolution of social media

Evolution of social media

Evolution of social media

Evolution of social media

Evolution of social media

The future of social media technology began in 1997 with SixDegrees.com, the first social media site. The platform enabled you to create a profile page, curate a list of connections, and send messages to your network. At its peak, the website was used by over one million users before being bought over for $125 million and facing an ultimate demise in 2001. 

The failure of Six Degrees, like its success, was followed by a number of social media networks. Around the time and early 2000s a number of new social media platforms like Friendster, AmIHotorNot.com, MySpace emerged and witnessed their decline in the domain. 

However, there were a few that, at the back of their strong business model ready for growth from day one. Here are some of the social media platforms that continue to come on top of the social media landscape in terms of user count – 

social media timeline

In addition to these, there were some other key names in the social media technology evolution landscape – LinkedIn, foursquare. Grindr, Pinterest, Snapchat, amongst others.

An unvalidated fact behind the growth and sustainability of the selected social media platforms can be seen in the incorporation of the right technology in the domain. Let us delve into it deeper. 

The Importance of Technology in Social Media

The role of technology in social media evolution, although starts with the advent of smartphones and laptops on a precise level, begins with mobile apps. In 2019 alone, it was estimated by a Lyfemarketing report that over 91% of all social media users use social channels through mobile devices.

There can be a number of reasons behind the rise in mobile application adoption for social media usage:

  • Convenience in terms of not having to open a laptop and opening the application within three clicks. 
  • Integration with mobile in-built features like camera, location, microphone, etc. 
  • Ease of capturing and sharing content 

We believe that up until this point you must have gathered the need for social media application development. However, the list of the impact of technology on social media doesn’t just end with one component. There are a number of other technologies like APIs, geotagging, QR codes, etc which have contributed to making social media where it stands today. 

Technology incorporation makes social media accessible, safe, and real-time in addition to making the sector operate seamlessly with users’ experience through the mode of automation, integration with other social media applications, and ecommerce. 

With the benefits of technology and social media peeked into, let us move on to the list of technologies that are helping social media app developers take the sector to its next evolution set. 

Technologies Driving the Future of Social Media

1.  RFID – Radio Frequency Identification Tags 

RFID, in layman terms, means a small computer chip that can store information about an individual or object. Every chip comes with a unique serial number that can be tied to the information present on the chip. Let us give you a practical application of this technology through this example – Suppose you are at a music concert and you scan your RFID device with an RFID device which has social features integrated into it. By simply bringing your RFID device to the other one, you will be able to Like a band on Instagram or Facebook or download a couple of their music tracks on your device. 

The growing popularity of RFID in the event and ecommerce domain (through the mode of NFC) has led to a number of social networking app development companies integrating RFID into their mobile applications. 

2.  Augmented Reality 

AR and mixed reality are some of the most popular social media application features. There are a number of use cases that social media houses experiment with when integrating AR with their applications but the one that has witnessed mass popularity is the use of face filters. Popularized by Snapchat, AR-driven filters are used by both individuals and businesses to deliver engaging content.

US ar users stats

Another example of business-level usage of AR in social media can be seen in social media advertisements. Last year, Snapchat created an AR-based app for Snap Original where Bhad Bhabie interacted with the users as if they were interacting in the real world.  

3.  Artificial Intelligence 

Out of all the new-age technologies that you will read about impacting the social media sector, the one name which will be placed on the top is Artificial Intelligence. 

AI is a prime component of every social media platform active in the market today. This is the number one reason why the technology is now involved in the social media app development cost on a default note. 

  • Facebook utilizes advanced machine learning for a number of tasks: recognizing faces in poss to targeting users for advertisements and even for strengthening their search functionality. 
  • LinkedIn makes use of AI for offering job recommendations, suggesting people whom they’d like to connect, and sending them specific posts for their feed.
  • Snapchat uses the capability of computer vision for tracking physical features and overlaying filters that move with them in real-time.

These business examples are a validation of how AI is a crucial part of all the different genres of the social media domain. 

4.  Blockchain

Decentralized social media is one of the most up and coming genres of the social media sector.  There are a number of use cases of social media and blockchain convergence which businesses from both sides are experimenting with. Here are some of them – 

  • The social media networks depend on ad-based business models that share a common shortcoming: the creators are unequally compensated for their content on the platform. A smart contract can be put into use here for ensuring that the creators get the amount that their content is worth without any delay or unannounced deduction. 
  • There are businesses working towards combating internet censorship. Usually, based on a distributed ledger, the individuals will be able to read and curate their own content with a surety that no entity will be able to block access to content. 

5.  IoT

The last in our list of social media and technology trends is the Internet of Things. The technology is used heavily for social media monitoring and marketing purposes by some of the top names in the industry like N&W, Disney, and Tencent, etc. 

Organizations are constantly on the lookout for an IoT skilled social media app development company that would help them create solutions around real-time monitoring of data and insights coming in from social media to help them make better business decisions. 

Here were the five technologies which are taking the social media sector towards a new evolution era – one that will be a lot more open and transparent in nature. Want to be a part of the revolution? Contact our team of social media experts.

 

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8 Steps To Becoming a Social Media Mobile App Influencer https://appinventiv.com/blog/social-media-influencer/ https://appinventiv.com/blog/social-media-influencer/#respond Fri, 06 Apr 2018 11:33:30 +0000 https://appinventiv.com/blog/?p=5191 The mobile app market is crowded. There is no double thought about this statement. And, if something is getting equally as crowded outside the play store and apple store, it is the app development industry. […]

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The mobile app market is crowded. There is no double thought about this statement. And, if something is getting equally as crowded outside the play store and apple store, it is the app development industry. The industry today has thousands of players, who are all fighting for the same pool of the clients like the rest of us all.

So, in a market as crowded as ours, how do you present yourself as an expert? Whether you are backed by a team or you are simply a tech enthusiast who knows a lot about mobile app development industry?

How do you become the top app development company?

The answer is right in front of you, in your other tabs. Social Media.

Social Media – the industry that comes with a readymade set of users is your answer to becoming an social media app development expert.

But, the industry has so many people like you. How would you place yourself as a different specimen in the sea of highly active and networked people?

By becoming Social Media Influencers.

Social Media Influence

Social Media Influencers are those group of people who do/sell things that people follow/buy. While majorly seen in the product domain, the trends has now shifted to the B2B service industry as well.

You can view B2B service industry influencers as someone who knows about an industry in-depth, so much so that people seek their advice and service in making their business better.

But the road to becoming an influencer who is looked up to for the experience and knowledge that oozes out of them, starts with differentiating yourself from the crowd of million other users. And the route to this takes you through the one that is highly crowded and difficult to conquer – Social Media.

While it is difficult and takes A LOT of hard work to create a place in the mind of the world when in a platform of billions, we have you covered.

We have curated a list of steps that you can follow to become an app development technology influencer in the same sea of billion of social media people with the number of those like you being at least in thousands.

Let’s Begin

Here are the Steps to Becoming the Mobile Tech Influencer

1. List down what you do best

The road to becoming an influencer starts with knowing what separates you from the millions of app development companies off social media and the thousands of mobile tech influencers on the platforms.

Start with a single branch that the whole tree. Instead of aiming of becoming an influencer in all – Android, iOS, Wearable, IoT, Blockchain, App Design, etc. focus on a single domain and create your presence in the social media as a single category expert.

2. Start Small

Don’t wait for a followers’ number of 10,000 before you start showing off your passion. Start small. Even if you have a Twitter follower of 50, start there.

Avoid entering the market thinking that you would become the next Kardashian, remember that is not your aim.

Your aim is to become a brand that knows the services it offers and is approachable, not a social media celebrity that advertises green tea.

Start out as a micro influencer first. Although your following would be much lesser than the celebrities, but what you will have is a focussed group of followers, who see value in your work and offering.

3. Prepare a Content Plan

Once you have found your niche and are on-board with even 50 followers, it is time to prepare a content strategy.

When it comes to drafting a content strategy, there is no right or wrong. There’s no magic formula. You will have to experiment with time, content type – visual, video, or text –  and the frequency of posts.

Content Structure

To start with, create a blend of different content types, ensuring that they are all in line with your brand image.

In your influencer journey, you will get a number of reasons to deviate into domains that are not about app development but are performing extremely well on the social media. But refrain from doing that. Stick your grounds to the app development industry to create a set of followers that would give you something of value in the long run – business or word of mouth or simply brand loyalty.

4. Aim at being omnipresent

When it comes to social media channels that have a huge user base, the competition is very cut-throat. Almost all the social media platforms from Facebook to LinkedIn, Quora, Twitter, and Snapchat, Instagram have a number of people from all walks of life and corners of the world frequenting them daily.

Irrespective of what your business type is, you cannot really afford to leave out even one platform. What would vary immensely, between the platforms, is the content type, frequency, and the timing.

While you will have to present yourself in a business manner on LinkedIn, you will have to work and show that you have a life on Instagram and Facebook.

5. Networking is the Key to Everything

You cannot become an influencer and showcase your app development brand as one that knows it all and across different technologies until you network with people.

You will have to network with people who don’t just follow you but whom you follow and then those who follow your competitor. While every social media article reads that social media is the hub of networks and is the only way you can connect with millions, globally, you will have to take it to its literal sense, following it to the T.

The shortcut to it can be to reply and answer all queries and comments that are made to you on the app development industry and the other way is to step out of your device and move to the real world. Attend local events or internet based open interview sessions and take up questions and give advices.

One way of doing this is to answer as many people as possible on the live video that you make on Instagram.

6. Get Out of Social Media

I know social media has established itself as the reigning king of influencer world, but for you to become a powerful influencer, you will have to expand yourself.

Get out of Facebook, LinkedIn, Quora, Instagram, Twitter, and Snapchat every once in a while to create and maintain your presence on forums and discussions on platforms like StackOverflow and Google/ Apple Developer community.

Only when you show your technical soundness on these platforms, your image will become of that of a go-to person on other social media platforms as well.

7. Invest Time in Your Blog

The ultimate reason behind putting all these efforts into establishing yourself as an influencer is to bring in a series of clients who would add real value to your app development business. Now, achieving that with social media is still a lot far fetched, since you are not a product based agency, you are service based and that too B2B.

So what should you do? You should start a blog/ website where you can direct people from your social media channels to convert them into business than mere visitor or follower.

8. Offer Value, at all times

No matter what platform you are using, give value to your followers, based on their interest range. If they are an ‘unsure about getting an app developed’ kind of group, show them the perks and the use cases of how you transformed businesses. If they belong to a group that is at the end of the funnel, show them what makes your brand the one they should blindly contact.

Because, it is difficult to focus on any one customer funnel, have a content plan that has a place for all – from the doubtfuls to the one who are days behind giving their money for initiating their project.

offer value

Irrespective of what content strategy you have planned for your social media and website, never stop giving real value to the users. Value is the only factor that will differentiate you from the million of other social media influencers like you.

So here were the 8 steps of becoming social media influencers even when you are in a crowded industry like app development.

Now, before going in with full force, know that it would take time and a lot of efforts into building a brand that people trust and readily invest in.

And be wary of what you post on social media, because the industry takes years to establish someone but seconds to diss them out of the position. So, never lose your brand voice, be consistent, and offer genuine value without thinking of its outcome.

Best of Luck with your Social Media Influencer Journey.

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Features that Make a Social Media Mobile App Popular! https://appinventiv.com/blog/features-that-make-a-social-media-mobile-app-popular/ https://appinventiv.com/blog/features-that-make-a-social-media-mobile-app-popular/#respond Thu, 28 Sep 2017 12:24:42 +0000 https://appinventiv.com/blog/?p=2679 Think of the last time you used your mobile; there are higher chances that you might have used it for one or another social media app:- WhatsApp, Instagram, Facebook, TikTok or Twitter. See, this is […]

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Think of the last time you used your mobile; there are higher chances that you might have used it for one or another social media app:- WhatsApp, Instagram, Facebook, TikTok or Twitter. See, this is the power of social media in the present time! As we are concerned about our data and privacy, thus, we are finding new ways to dodge any situation or app that messes with our personal security. That’s why we are opting for social media networks like MeWe app, also known as the next gen social network for safe and private networking.

In 2019, there were around 2.77 billion people using social media. In 2021, more than 3 billion people are using social media. We should expect to see these numbers grow even higher in the coming years.

A social media mobile app is not only an indispensable part of the lives of normal users but also holds a promising market for businesses. It provides a greater opportunity to reach users, engage them and increase brand awareness. Want to know more about the benefits of these apps? If so, let’s discuss its benefits before revealing the features that make a social media app every user’s favorite.

Benefits of a Social Media Mobile App

Social Media Mobile App

A Social media app offers ample benefits to a business; it acts as a great medium to know your customers, entice them and grow your business. Some of the benefits that we would like to share are as follows:

Better Brand Promotion

With almost every second person using social app for Android and iOS, it is a great platform to reach a larger audience, engage them and stimulate your revenue. The experts of a reputed app development agency share that if you provide the users with the facility to chat about your products or services in social network app, there are higher chances of keeping them engaged.

The very best example is Cairo-based Startup Elves which is earning $80,000 a month using Facebook’s Messenger.

Besides this, the social app for Android and iOS are also suitable to find the right employees, partners or investors by astonishing them with your brand reputation and futuristic outlook.

Faster Service/Product Demonstration

By investing in social networking app development, you can promote your products directly to the targeted buyers easily and faster. You can spread the word about discounts, offers, and new arrivals and therefore, encourage customers to buy and share the news with others. Again, by constantly updating the users with valuable content, you can let them know that they are valuable for you and this way, prompt them for brand loyalty.

Unparalleled Insights about Your Target Audience

When talking about social media applications list, it is the ultimate source to the user’s profile that includes valuable information like their interests, preferences, and opinions. By using this information and tracking the discussions made about your brand, you can easily build compelling marketing strategies as well as upgrade your product/services as per their expectations. Not just this, social networks can also be a great tool to monitor the activities of your competitors and make smarter business decisions.

Increased Search Ranking and Conversion Rates

It’s quite interesting to know that each single like, share, or repost on your published content will raise your Google’s search ranking. Without social promotion, you might take years to reach the customers. But, with a few posts on social media, you can be famous in no time. More consumers will come to know about you, will interact with you and thus, uplift your conversation rates.

Features to Consider in Social Media App Development

Social Media App Development

Now, as you know some of the advantages of social media app, are you ready for one? There’s no denying the fact that the social media sphere is densely occupied, but still it is one of the best platforms to invest in and enjoy higher perks. For this, all you need to do is to work on the crucial features.

Many people believe that the more features, the more will be the user engagement. Unfortunately, it is not so. According to our developers, it’s just a set of features that can make your application a “hot topic” in the market. Curious to know about those features of social media apps? Following are some of them:

Quick Login

Social media empowers users to connect with peers, friends, and family across the globe in a captivating manner. Due to the same, customers wish to have the procedure as easy, quick and effective as possible. Hence, if you are developing a social media application, ensure that the application provides easy login options. You can also integrate your mobile app with popular social media platforms and offer better services.

More the user-friendly your application is, more will be the chances of remaining in the minds of the users.

Simple User Interface

The main focus of a social media mobile app is to render a shared environment where the content can be easily accessed and shared, and conversations can take place. If you provide a strong visual design, it might make it harder for the users to pay attention to the main functionality. Hence, better prefer a simple yet interactive interface. The colors selected should be calm and supportive, with all the interface options placed well and complementing the prime purpose of the app.

Customizable Profile

Users like to update their social profiles according to their mood, interests, activities or environment. In such a scenario, if your app leverages them with options like uploading their favorite picture, giving a short bio, sharing their interests, etc., they would be more excited to use your application. In addition to this, if you provide them the authority of customization, they will get a sense of control and command over their profile and so, will be more loyal to your application.

Appealing News Feed

One of the reasons why social media applications like Facebook and Instagram have managed to take off over the last few years is their ability to show ‘real-time’, engaging content to the users on their news feed. For customers, social media applications are a medium to express their views and thoughts, and this way, influence the society. Thus, make it certain that the news feed will be filled by contents users wish to see.

Content sharing

Most social media app users love sharing content with their friends and network. It is one of the best features of a social media app that enables communication between people and lets users feel connected, even when they are far away from each other. Content sharing can include the ability to post and send photos and videos as well as allow users to comment on what is shared. 

Live video streaming

Live video streaming has become a really important part of a social media app. With this feature, users can stream live video to exchange ideas, celebrate occasions with friends and family, and more. This feature helps users to cherish moments and create memories with their family even if they are far away from each other. 

Follow or send friend requests

It’s important to include a feature in your social networking apps that allows your users to become friends or follow others. Even apps that are not primarily for social purposes can also benefit from this feature. If your app’s users have friends or followers to engage with, they are likely to feel more connected to your app and keep coming back for the interactions. Your app can also ‘suggest’ more friends or followers to its users based on their current connections.

Push Notifications

Push notifications is a powerful medium to keep the users notified with all the recent activities. So, don’t forget to incorporate this feature in social media application development. Apart from this, you can also employ this one of the best social media features to provide trending, customized and smartly-targeted promotional content to the users.

Easier Search

It is necessary to include a search functionality in your social networking apps; after all, it will save the users’ time to get access to a vast amount of information. According to the top application development agency, integrating the live search results and filtering option in your app design is the best thing you can do to engage the users. When the smartphone users will type into the search box, the results will be filtered out and shown quickly in a drop-down style. This will help the users to easily find the content they were looking for, without going through irrelevant data.

Private Communication

No matter how much a person enjoys public conversations, they will always end up with the necessity of a private communication medium. So, don’t miss out this one of the best social media features in your application.

When your app contains built-in services for private communication, the user won’t go to other apps for chat functionality and so, will spend more time on your application.

Security

With user’s personal details and content in the social mobile app, it is necessary for every social networking app development agency to work on higher grades of security and privacy features. A regular app update fixing the bugs and loopholes must be introduced more often. When they feel secure, they will be able to better enjoy your application.

FAQs

Q1. What are social media applications?

Social media applications are interactive technologies that allow the creation or sharing/exchange of information, ideas, career interests, and other forms of expression.

Q2. What is the most popular social media app? 

As of 2021, the most famous social media apps are Facebook, Instagram, Snapchat, YouTube, Twitter and more. 

Q3. What are the main features of social networking sites?

The main features of social networking apps and sites include content sharing, follow and send requests, private communication, chat and live video, push notifications, etc.

Finishing Thoughts

A social media mobile app can be the best investment for business growth. All you have to do is to choose the right platform, analyze your target audience and include the aforementioned points into your application. Bring the right feature and resources, hire the right app development agency, and you will be able to rule the hearts of users.

For any guidance related to how to make a social networking app for android and iOS from our experienced app developers, contact us anytime. We would love to assist you with the best piece of our knowledge and experience.

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Important Elements For Social Media App Development https://appinventiv.com/blog/important-elements-for-social-media-app-development/ https://appinventiv.com/blog/important-elements-for-social-media-app-development/#respond Thu, 21 Jul 2016 12:48:53 +0000 https://appinventiv.com/blog/?p=1036 We have seen around our peer group how social media has made an impact on our lives. Social media apps like Facebook, WhatsApp, Twitter, Instagram and Snapchat are making users more engaging towards social media. […]

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We have seen around our peer group how social media has made an impact on our lives. Social media apps like Facebook, WhatsApp, Twitter, Instagram and Snapchat are making users more engaging towards social media.

Due to the increasing popularity of social media apps everyone is looking to develop one. If you are also looking forward to build a social media app, then you should possess a clear idea about the whole social media development process. Before we explain to you the steps to develop an app, let’s have a look at what a social media app is.

What is a Social Media App?

These are the apps that allow people, organisations and companies to create, exchange and share information over a network of people. For example, people can post or share pictures, videos or they can express themselves through the social media mobile apps.

Mobile Apps are virtual communities where people create an account, fill in their details and login. Some of the examples of successful social media apps are Facebook, Twitter, Instagram and Snapchat. They connect users with people, groups and communities already present in that social media network.

If you have made up your mind to make a social media app, then you have made a wise choice as you could make a lot of profit through it. But for that you need to know the whole development process. You can easily get an idea by following the steps mentioned herein under:

What Are The Features of Social Media?

must have social media features

The social media mobile platform is described by understanding the fundamental features of which are profiles, feeds and connections.

Profile

The best way to create a user profile is to connect the app to an existing social media account through which the data can be retrieved. Another approach is the signup process where you can fill in your user updates by entering your email id and password but this requires more effort which nowadays users don’t usually like.

Feeds

The contents which are uploaded in the feeds are shared by users in the form of videos, audios, photos, presentations, etc. This content is known as user generated content and is divided into the following:

  • Contents through status updates or photos and video

The social media app that you are developing should be capable enough to share photos, videos and status updates. You just need to upload, share the contents and specify the target audience which you want to reach out to.

  • Location based contents

It is an option which lets you know what people are doing or at what place they are. This is done by tagging your location to the post or you can find people who are in nearby locations and can socialise with them. The data is received through a location based API which retrieves a particular location from your mobile network provider.

Connections

Connection can be in the form of content, group, event, social network, SMS, address book, search and recommendation.

Content connection is totally dependent on the user. Users could be a traveller, reader or enthusiast. Groups are the communities where people are connected to chains at a large scale. These create an additional advantage in social media mobile apps. Sending invites for an event or selling event tickets is another way that may help you earn money through social media apps. It also helps in growing connections in the social media domain.

Signup

You should offer customers with several registration alternatives to make it easy for them to come to your site and register themselves. For instance, you can incorporate options like email and password, or phone number and password or guest user option.

To make social networking apps more user friendly and easy to understand, it’s important to add the ‘Forgot Password’ feature. For technology purposes, developers can use Facebook or Google SDK, or Amazon SNS/ SES.

Know more

Chat

If you are thinking about how to create an app like Facebook? Then it’s necessary to add a helpful chat feature. Sending messages, images, or videos is an essential piece of any social network. It’s possible to integrate group chats and channels to allow customers to chat with two users and more. You can use socket.io to create scalable chats.

Search bar

To search for friends or bloggers to follow, clients need an easy to use search bar. For instance, it can be made possible to look by labels, user names, and location.

Push notifications

There are other push messages that users can get like a new post from the community area they are subscribed to, a new message, a response or remark to their post, and so much more. Push messages are useful for user engagement.

Media sharing

Such network applications permit users to share a wide range of media files (images, videos, GIF, and so on). The most popular sites of this kind are Instagram, Snapchat, YouTube, Vimeo, and Imgur, among others.

What Makes a Good Social Media App?

To make a good app businesses should begin by understanding the know-how of social apps requirements, the tech stack needed to build a Social Media App, how to make a social media app, and Stages of Development.

stages of development

Here we will discuss the different stages of social media app making:

Product idea and business expertise

To understand the concept of mobile social media app, web resource, or automated business process, choose a knowledgeable and experienced social network app development company for your business that are apt on direct free business-skills, and understands client requirements.

Project evaluation and proposal

To understand the needs and requirements, the project is assessed by the development group. From that point onward, the client gets a primer business proposition for the development of social apps.

Prototyping

Understanding what the clients expect from the application, it is advisable to prototype the process. A competently fabricated interface is an assurance that the user rapidly explores and knows how the social media app will take care of his problem. You get a chance to look into the functionality of the future app without the software part.

Product design

Draw and plan the social media app design of all the screens and the essential features of social media (network) application. At Appinventiv, one of the social media app development services, we utilize the suggestions of Google and Apple to design the application. We assemble illustrations that are understandable and convenient, to create a design that will set you apart.

Backlog and development contract

Meeting with the product-hunter, discussing the details of the project. The development team builds a backlog for the whole project together with the customer. After the approval of the backlog, the contract on development is signed with the customer.

Meeting with the product tracker, discussing the subtleties of the project. The development group assembles build-up for the entire task along with the client. After the endorsement of excess, the agreement on advancement is endorsed with the client.

Planning a sprint

We at Appinventiv have the reputation to fulfill client’s requirements and are known as one of the best social media app developers in USA. We do concurrence with the client regarding the improvement assignments that will be performed on the closest run.

Retrospective

Demonstration to the customer, results for about two weeks of development. The advancement group analyzes the dangers and issues, finishes the run, and upgrades the further improvement of the application.

Achievement of the result

As discussed earlier, make sure you provide your clients with the best result by providing all phases of work on social media app development: from the main button to downloading the application.

Parting Thoughts

Developing a social media app is one of the most happening things today but understanding the social media and your target audience is of utmost importance.

If you are looking forward to develop a social media mobile app, AppInventiv is the most viable choice for the same. It is a top rated social media app development company with expertise across all the major mobile platforms including Android and iOS. Our team has worked in the field of mobile app development and having helped clients across several industries with their apps.

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