When it comes to using technology practically then, MR technology has revolutionised the surgery procedure by making it possible for surgeons to perform an operation on a patient that is thousands of miles away. With mixed reality surgery, nurses can sharpen their skills and perform hundreds of operations virtually before even touching a patient. It is safe to say that mixed reality in healthcare is making the impossible possible.

MR combines elements of virtual and augmented reality. It allows an individual to interact with the external world where virtual objects are present. MR technology is widely applicable in medicine. Let’s discuss a few trends below:

• The AV/VR in the healthcare market is expected to reach 7.05 billion USD by 2026. Hence, the application of mixed reality in healthcare is going to increase tremendously. This increase in market demand is due to various factors such as the advancement of 5G technology, mobile applications, increasing disease awareness etc.

• Augmented reality and virtual reality are emerging technologies in the healthcare industry. AR and VR could be used in a variety of settings including physician training, patient treatments and hospital management. In 2018, the North American healthcare AR and VR industry was valued at 477 million U.S. dollars. By 2025, that is expected to increase exponentially to 4.64 billion U.S. dollars.
  

• The global mixed reality healthcare market size was valued at USD 54.2 million in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 48.7% from 2020 to 2027. Increasing awareness regarding the utilization of mixed reality technology in surgery and rising adoption of MR in medical training processes are the key factors driving the growth of this market. 

You are now well aware how the adoption of mixed reality in healthcare is changing the industry and bringing the healthcare industry together. Let’s discuss its applications and benefits.

Benefits of Mixed Reality In Surgery

Mixed reality in modern surgery enables pre-procedural planning and visualization. It also helps in reducing errors and improving the overall experience of the patient. Let’s dive deep and discuss the uses of mixed reality in surgery! 

1.  Learning opportunities for healthcare professionals

Imitation of a particular procedure is the most effective method of education. It helps one to prepare for various situations that could go wrong during a surgery. Mixed Reality can help a medical student in such rare situations, which may be difficult to arrange for in real clinical settings. MR related simulations are way more cost effective than traditional simulation devices.

In simple words, before surgery, training nurses as they virtually work out challenges they could encounter during real-life procedures, and improving the collaboration and communication between doctors and patients is one of the biggest benefits of mixed reality.  

Training simulations are expected to be a major application of immersive technologies in the healthcare sector within the next two years according to 68 percent of XR industry experts who responded to the 2020 survey. 

Use Case: In order to launch apps like HoloHuman and HoloPatient two companies collaborated. Pearson- a world renowned education company joined hands with Microsoft to make these apps come to life. These apps use holograms to train medical professionals to diagnose and treat the patients. 

2.  Reduced time and error risk in reconstructive surgery

Human error is a possibility in all the surgical procedures. On the other hand, mixed reality enables the process of reconstructive surgeries. This process has been proven to be very successful at the Imperial College at St. Mary’s Hospital, London. With the help of reconstructive surgeries, surgeons are able to locate and reconnect major blood vessels. The holographic overlays help surgeons to see the bones and identify the course of blood vessels which assists them in their surgery, improving the outcome for the patient.

For example: An article in The Times showed examples of reconstructive surgeries on a 41-year-old man and an 85-year-old woman that were performed successfully. 

3.  Better than traditional methods

MR virtual reality opens various doors to efficient communication and collaborations among medical professionals sitting in different parts of the world and their patients that traditional methods of surgery could not. MR helps healthcare professionals to access the patient’s medical information and anatomical pictures in 3D during the surgery. It also helps to build a bridge between surgeons working in different parts of the world to collaborate by the use of microphones and sensors. All these amazing features make mixed reality a valuable asset in the medical industry. 

4.  Planning and assisting become more effective

The MR technology in the medical field can be really helpful for planning the surgery. Further the plan can also be used while assisting the surgery. A plan of surgery made on an X-ray of the patient can be used while operating. The plan can be reflected on the patient while operating which in turn makes the work easier and accurate. This technology can do wonders when it comes to increasing the accuracy and providing a positive result.

Applications of Mixed Reality Technology

1.  Medical mannequins with MR

Medical mannequins are brought to life using Mixed Reality, which is an invaluable asset during training medical students. Traditionally, the mannequins used in medical training are dummies and do not give the experience of a real person. But with image recognition, MR translates the dummy into a real person. When the trainee sees a real person in stress through MR the situation becomes more realistic. This technology will also provide a risk- free environment and give space to learners to make mistakes and learn from their own mistakes at the same time.

Did you know the mannequin can be remotely controlled by a computer to continue reacting to the scenario? This is believed to be the most effective and consistent way of learning by professionals. This way teachers can observe how students interact with the patients while operating and check their technical skills. 

2.  Telesurgery with MR

Telesurgery is a remote controlled surgery via a robot. Such applications can be beneficial on battlegrounds, in army camps or in remote rural areas. Telesurgery being such an advanced technology still comes with some drawbacks which can be covered using MR technology. The major issue that comes to light is that of latency. In simple words, latency is the time delay between the instruction given by the surgeon and the movement of the robot which responds to instruction. 

MR can solve this issue by replacing surgeons instructing the robots with the surgeons operating in the virtual world and the robots imitating the surgeons in the real world. The robotic use for operation can be improved by combining MR Telesurgery technology with the MR Surgery technology where a mannequin is placed to imitate a real person. Surgery guided by mixed reality will change and digitize the healthcare industry completely. 

3.  MR in Pharmaceuticals 

The MR technology can be effectively used in the development of drugs. With the help of MR the pharma students can actually have a look at how a particular drug reacts in our body. As the technology advances the students will also be able to see different reactions of different medicines in different bodies. This will help the students to study the reactions in a more detailed and efficient way. This will also inspire professionals to introduce effective drugs for a better future.

The Future of Mixed Reality

Without a doubt I can say that mixed reality will continue to improve the quality of healthcare, surgeries and medical training. We can provide faster and better care at lower costs by deploying mixed reality before, during, and after procedures. You can now leverage mixed reality to enable continuous learning and widespread knowledge sharing. 

Appinventiv has helped many clients build custom mixed reality apps, which integrate applications with the latest technologies. If you are looking for AR VR MR app development services, get in touch with us and let’s discuss how we can make mixed reality possible for you.

FAQs About Mixed Reality

What is Mixed Reality?

Mixed reality is the merging of the real world with a virtual world to establish new environments where the physical and digital objects collaborate and interact with each other progressively in real-time using next-generation sensing and imaging technologies.

How application of MR is helping in Intraoperative Guidance?

The MR technology can introduce a high level image guidance that empowers doctors and surgeons to see anatomical structures and surgical instruments from the patient’s surface. Furthermore, the perception of MR permits doctors to decipher diagnostic, planning, and instructional data at the site.

What is the difference between AR and MR?

The difference between MR and AR is that MR can see the reality undetectable to the naked eye by incorporating the reality with the camera, while AR just covers the virtual environment without thinking about the actual truth.

What is the relationship between VR and MR?

VR is a virtual advanced image in addition to naked reality, wherein virtual data must be superimposed on the reality. Whereas MR is digital reality in addition to virtual advanced pictures, and the central point of MR is to interact with the reality and get data on time.

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Let us explore how AR and VR are applications are gamifying exercise and workout:

Augmented reality (AR) mixes up the digital content into a person’s actual environment and makes it interesting. Businesses are benefiting from this technology by enticing consumers and growing their customer base. Some of the best examples of AR technology widely used today are Snapchat and Instagram filters. 

AR fitness apps, too, have created much buzz among the masses. According to GrandView Research, the size of the AR industry reached almost 18 billion dollars in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 43.8% from 2021 to 2028.

The Expected Annual Growth Rate of the Global AR Industry from 2021 – 2028

Virtual Reality, on the other hand, is loved for the immersive experience that it offers. You could be cycling or running in any part of the world by just wearing a simple VR headset. The sounds, the visuals are as good as any real experience. 

Consumers-facing fitness VR applications end up combating the boredom associated with the exercise. The immersive sounds and details make it much easier for people to work out. An American startup created a Black Box VR. This unique virtual reality fitness apps allows users to be physically active while wearing a VR headset and playing an online shooter game. Various virtual reality-based gamification fitness apps enable people to stay physically active while playing an exciting video game.

According to recent statistics by Statista, augmented reality and virtual reality market size are expected to rise from US $30.7 billion in 2021 to US $296.9 in 2024.

Exponential Growth of AR and VR Market Size 

VR and Augmented Reality workout apps have also witnessed an increase in users during the pandemic. Even the people on a strict fitness regime could not hit the gyms, and the situation has not improved even now. In such cases, augmented and virtual reality mobile fitness apps are assisting people to reach their fitness goals. 

There are several ways in which the AR/VR based gamification of fitness changes the traditional methods to stay fit. Let us have a look in the next para.

7 Ways to Gamify Your Exercise Routine

Offers new ways for a workout regime

Various AR VR app development services offer gamification of workout and fitness; for example, there could be a virtual cycling competition where you can compete with your other fellow mates and even share your progress socially. The competitive nature of humans allows them to enjoy these VR games with total concentration leading to fun and exercise.

Keeps you motivated

One of the most prominent challenges people face to meet their fitness goals is a constant motivation. With the help of augmented and virtual reality workout apps, it has become easier to keep up the grounds and zeal to stay fit. After all, who would not like to play their favourite game and stay healthy in the entertaining journey? Moreover, you get a chance to beat your high score every time.

Sets achievable goals

A trainer at the gym constantly trains you to improve your strength and carry out the most demanding workout regimen. A trainer sets goals that may seem a little challenging to achieve initially, but you surpass them all, reaching towards your fitness goals as you progress. Just like your trainer, your fitness apps for a VR workout can help you set goals, and the rate of your activity will decide whether they have been achieved or not. 

Suggests exercises as per body needs

Some apps would simply track your activities and, based on your BMR (Basic Metabolic Rate), age, and body weight, offer a routine to achieve maximum outcome. The training provided is quite challenging, making it easier to achieve your workout goals.

Suits your schedule

Unlike hitting the gym early morning or in the evening, you can use virtual workout apps as per your schedule. All you need to make sure is to complete the activity. However, many gyms offer virtual reality games as a part of their exercise regime.

It is fun

Every one of you must be aware of the play stations and their craziness among the masses. Now imagine if, while playing, you could burn those extra calories and reach your fitness goals. Wouldn’t that be amazing! This is now possible with the help of virtual reality workout apps that require you to move your body and burn some calories while playing games. 

Keeps track of your health

A sedentary lifestyle and changed eating habits have made all of us prone to various lifestyle disorders. With virtual and augmented reality fitness apps, you can now keep track of your health condition. The apps will guide you to the type and amount of workout you should be doing. You may also need to feed in some data to make sure that you get optimal solutions.

Allows you to wander

With virtual reality setups, you can visit any place. You might want to run on a beach or go cycling in the mountains. Everything is possible with virtual reality workout sessions and gamify exercise with VR. The immersive tech allows you to see, hear and feel what your heart desires, making exercising a whole new and adventurous concept. 

Augmented Reality in the Workout Industry

Fitness fans can enhance their exercise experience with an AR app and work out efficiently even if they are unable to hit the gym. AR offers a fully immersive space where individuals can interact with objects that are not even there.

The simulated environment offered by AR makes exercising super fun in real-time. Aside from its immersive capabilities, AR apps also provide real-time info. This functions in two ways. First, you can track your body movements to avoid overstretching your body. Two, you can increase productivity by knowing how much exercise needs to be done. AR apps allow you to keep track of your vitals making it easier to track progress.

The gamification of the exercises lets you work out in a fun way, keeping you motivated to exercise. Playing and exercising at the same time, isn’t it great! If you remember the game Pokemon Go, you will know what we are trying to say.

Augmented Reality has the ability to transform the fitness industry for the better and is going to be the next big thing after AI and ML.

Concluding Thoughts!

The concept of entertainment has been evolving continuously.  We have witnessed telephones transforming to smartphones and  CRTs turning into intelligent LEDs. All this has happened in a few years. The fitness industry has also changed the same way. People went to gyms to exercise, and the good music or the TV screen right there made running on the treadmill relatively easier. However, with the advent of AR VR app development, this engagement and motivation will soar high.

More people see VR AR for fitness and wellbeing benefits and appreciate their utility in creative and entertaining ways. Fitness coaches and experts around the globe are creating apps to help people reach their fitness goals.

At present, Augmented and Virtual Reality in Mobile Fitness applications are in their infancy and not readily available to everyone. Still, the gyms will be equipped with these technologies to offer better customer experience and fitness services in the near future.

These apps can be beneficial for people who regularly travel for work or have wanderlust. People who cannot leave their bed, car, or chair due to sickness or disability or who live in remote parts of the world where gyms are inaccessible will also benefit from this tech.

Augmented Reality, and Virtual Reality are no more a tale of sci-fi movies. The tech is becoming more innovative and more accessible to the masses. Businesses are taking help from AR VR development companies to grow this expertise in this niche and transform the industry. If you want to develop an app and are thinking about how, then kindly contact us, we will get back to you in no time.

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When we narrow it down to Augmented Reality in retail, Wikitude approximates that 32% of shoppers are regular users of AR and 73% of smartphone AR users are highly content with the experiences. Such Augmented Reality retail statistics prove how the market has accepted the technology and is exponentially growing with its help. 

But before we move on to that, let’s see the problems with traditional retail marketing.

The problem with traditional retail marketing

Earlier marketing forms needed a makeover with time as so many technological developments and demand and supply for goods were increasing. Retail shops grew bigger, more people flogged in and the system became more organized. Here are some points that highlight the overall issue:

1.  Travelling- The latest impact of the coronavirus pandemic on retail is a ubiquitous example. While in this lockdown phase, people have to stay put and only go out to buy necessary items, there is always a threat of coming in contact with an affected person.

2.  Compartmentalization- Although, this isn’t a problem but it can pose as one. Continuing with the above example, the more time you spend going through various compartments for production, time is wasted and the risk of contracting the disease increases.

3.  Insufficient items- One recurring limitation of traditional retail business that you constantly face is items not in stock and you don’t find that out unless you visit it. In times like these with limited resources and mass hoarding, the problem has become fourfold.

4.  Money to setup- A brick and mortar retail store is always a costly investment. For SMEs, it may mean risking everything that they have. Therefore, no consumer means loss in businesses which results in winding up of the business.

5.  Limited working hours– Unlike online shopping, shops have fixed business hours. And during stressful times like these, policies have become stricter. There may be times when you have to search (properly) and choose which item(s) should be on your cart but you don’t always get that much time.

How augmented retail solutions changed the game

The impact of Augmented Reality on retail has been monumental and has added a lot of benefits to the industry. From streamlining the process to making shopping easier for people (both online and offline), AR in retail is a different ball game altogether. Below are the major benefits of augmented reality in retail shopping that have been commonly observed by consumers.

Benefits of augmented reality in retail

Personalization of user content

Retailers often customize content to meet the best expectations of the customer. You might’ve seen retailing stores filtering out content for you so that you look for relatable items without wasting time. This has been done in numerous ways. Another technology called VR or Virtual Reality is also rendered for enhancement. Together they provide comprehensive AR VR retail solutions. 

Ease of trials/tryouts

Waiting for your turn outside the trial rooms can be highly boring and time-consuming. Therefore, there are virtual mirrors where you can simply find out the size of the dresses you like and in a digital screen in front of you, you can see how that apparel is looking and fitting your body. 

This is an amazing role of augmented reality in retail. You can also do this in online shopping too. Suppose while shopping for a pair of glasses, the app will scan your face to place the pair on your digital reflection.  These types of gamification techniques play a huge role in driving retail sales. 

Combines traditional retailing and online shopping 

Shopping is considered a fun activity. Now with so many retail stores and a huge population, it becomes jarring at times to shop for the right things. One of the key benefits of AR in Ecommerce is that it replicates the same ‘fun’ feeling of traditional shopping methods minus inventory costs and never ending lines. 

Connecting shoppers with printed content

Printed products will not disappear in the future as they comprise a big chunk in marketing. It’s one of the masterstrokes of augmented reality marketing strategy. Have you ever observed how just by holding your phone over a particular picture you get all the information related to it and also similar items of interest? The augmented reality in retail applications helps you do it. Many companies have adopted this. The New Yorker provides quirky animations on the front and back covers of its magazines. 

Increasing brand presence and awareness

AR is an amazing tool to enhance a company’s brand awareness to wider audiences. Mobile apps with state-of-the-art AR features will help a brand provide unique experiences to users. The use of AR for retailer marketing strategies gives a lot of leverage to brands to find ingenious ways for interactions creating a tunnel for instant feedback.

Dissipates barriers of language

Although with so many languages around the world, there are still certain barriers but that’s just momentary. With Google Translate AR mode, you can see any of the 40 foreign languages as your native one. Features of AR based shopping apps channelize language(s) in such a manner that it either is region-specific or, with the help of AR and AI tools, helps you understand its services. Even if you use printed catalogues, the AR content in it will guide you to choose the language of your convenience. 

Earn better ROI

AR is modern-day technology which undergoes changes frequently, therefore an e-commerce or m-commerce retailer which provides such facilities will definitely earn much higher than the ones who aren’t using it. Integration of AR in the retail sector has become a mandatory trend these days. And nowadays making an AR app is easy and cost-effective.

Improves the shopping experience

This is like the summation of all advantages and one of the biggest AR/VR trends of modern retail. Whether you’re shopping online or offline, a retailer should provide the most interactive means so that you have a worthy experience of shopping and would prefer to visit the shop/store/portal/app again and again. Advanced In-Store Experience with digital/virtual mirrors is an important addition which is improving with the passage of time. 

Reduces hygiene issues

With the outbreak of Covid-19, germs and social distancing have become a major concern. Online sales have been higher than before to avoid cross-contamination. AR shopping experiences while sitting at home are as close to real-life shopping experiences as possible.  Even in stores, Augmented Reality marketing strategy reduces the need for products to be handled and touched with “Try On” and “Try Out” features. Overall, integration of AR in the retail sector is helpful for the hygiene issues that are at the forefront of customers’ minds.

[Also Read: AR/VR Trends and Predictions For The Upcoming Years]

Brands that are innovating with AR

Big names in the corporate world are doing pretty impressive work when it comes to business transformation with the help of AR. Augmented Reality benefits for shopping online and offline have been devised quite convincingly by brands to suit the fancies of a user. Below you’ll find a few companies that have etched their names in AR-based applications. 

IKEA

When it comes to shopping for furniture and electricals, IKEA is probably the most synonymous name to reckon with. Its AR technology in retail is really helpful for users as it allows them to take their phones and scan a particular furniture piece and then superimpose that into your room’s image. You can do it for your bedroom, kitchen, lavatory, hall, foyer, lawn, etc. This helps you save a lot of time and energy.

Vespa

After downloading the app, you just need to hover your phone over the magazine as shown in the video and a scooter will automatically pop-up. You can customise the vehicle as per your choice. You can change the colours, add/remove accessories, look for different styles, etc. Isn’t this a quirky use of AR marketing? 

Topshop

The clothing giant Topshop is a spitting example of creativity with AR. The company in its retail stores has set up kiosks where shoppers will see a digital reflection of themselves and can try out each individual clothing through the reflective image. Via hand gestures, the dresses can be changed one after the other. The whole process uplifts not just an individual shopper’s mood but also people nearby.

Adidas

Since technology is all about innovation, Adidas testifies the statement with its use case of AR in ecommerce. A while ago, it changed the game with the launch of a new pair of sneakers. At ComplexCon CA 2018, the new AR feature made its debut. Users had to download the ComplexCon app on their smartphones, where it would guide them to head towards a destination in order to buy him/herself new kicks. In certain locations there were AR powered signs and the users needed to just point their phone towards it and follow the instructions. This helped them to buy shoes even without contacting any Adidas Originals employee in person.

Sephora

Sephora has created an augmented reality experience, Virtual Artist App, using Modiface technology to help app users see how makeup products will look on their face via their phone’s camera. Users can also find out which tools or products they’ll need to apply certain products. This technology not only boosts sales but also encourages consumers to become brand ambassadors by recording and sharing their augmented reality experiences online.

What is the future of AR in Retail

Augmented Reality is often termed as a futuristic technology, but it is not true. AR has already made its way into all sectors of the retail market. The time is not too far when you will be sitting in the comfort of your sofa or sipping a cup of coffee in the kitchen, wearing AR-enabled glasses or browsing through the Augmented Reality Mobile Apps, shopping for everything you need. Yes, all this without even stepping out from your home!

The challenges in Augmented Reality Ecommerce also need to be worked upon to reach out to a wider range of audiences and retain existing ones. And whether it’s AR in online shopping or offline, there are certain things that need special attention by a VR AR developer. Aspects such as advertising, localization, incentives and discounts, personal approach, interaction, discoverability, privacy and UX. 

An interesting fact about retail is that despite online shopping and M-commerce getting more precedence day by day, 71% of the consumers (buyers in this case) would like to experience VR in a store than in their smart devices. That’s what Augmented Reality does, keep people of both worlds happy. 

FAQs

Q) How is AR used in e-commerce?

With the superimposition of CGI on your smart devices, AR makes the shopping experience more interactive. With retail augmented reality app development levels improving at breakneck speed, you can find some of the finest works of AI devised by Adidas, Topshop, IKEA, Lowe, etc.

Q) Does Augmented Reality increase sales?

Every marketing strategy is implemented to earn higher profits. AR is an interactive tool which coaxes a user to respond with some physical activity. Retailers depend on the two-way communication to increase their sales and ensure better revenue generation.

Q) How to make money with an augmented reality retail app?

More than 50% of smartphone users have AR on their phones. Today making an AR-based app is very convenient. The cost of integrating AR into retail depends on the scale at which a retailer wants the brand presence to be felt. How you plan to give in a personal element depends on your intellect, innovation and understanding of the market. 

Q) What is augmented reality strategy?

AR or Augmented Reality is a disruptive technology that creates 3D/CGI items that will help you in shopping. Brands do that to make shopping a better experience for you and also to ease the process of shopping whether you’re doing it through an app or by fiat money.

Q) How AR is transforming retail?

It is doing a tremendous job in transforming the retail industry when it comes to creative and financial terms. The role of augmented reality is retail is all about creating the brand image among users by means of creating interactive shopping experiences. AR arouses consumer interest as 45% have said that it also saves their time.

Final Note

We hope that our blog was helpful in understanding the benefits of Augmented Reality in retail business and the future of AR in retail. If you want to create a sustainable long-term strategy, consider how the AR  technology in retail can enhance your customer’s shopping experience, and you’re more likely to find lasting success.

At Appinventiv, a reputed AR VR development company, we have helped many startups, SMEs and brands develop cutting edge AR VR retail solutions. As a leading AR VR app development company, we provide top-notch AR VR app development services. Our M-commerce section has all our projects documented which you can have a look at. You can also learn about the cost of integrating AR in retail app. 

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It’s true that AR is still entwined with games like Pokemon Go and fun activities like using Snapchat filters. However, the potential benefits of Augmented Reality in the business world is not confined to these two domains only. The technology has entered into different business verticals and given a transformative look. It has proven to be a perfect weapon to taste success in the present competitive market. 

A ripple effect of which is that the AR market size, which was USD 67.5 million in 2019, is anticipated to reach USD 1848.9 million in 2025 with a CAGR of 28.6%.

But, in case you are still clueless about augmented reality benefits in the business spectrum, this article is going to be a good read for you.

Here, I will help you to get an understanding of the impact and role of Augmented reality in business and various processes. And this way, aid you to prepare your brand for a ‘digitally augmented reality’.

AR Impact On Different Industries (& Real Use Cases)

When discussing the industries in which AR has entered, gaming, retail, food, and travel & tourism are on the top of the list. However, the use cases of AR are not confined to these business verticals.

Augmented Reality technology has helped entrepreneurs address core challenges and make better profits in various other industries. Some of the businesses using augmented reality and benefits of augmented reality in business are as follows.

1.  Healthcare

The role of AR in medical & healthcare app development is remarkable. This technology is offering a new set of opportunities and benefits to healthcare professionals, medical students, and others to get a better experience. Some of the ways it is transforming this industry are:-

• Augmented diagnosis

Many times, patients overlook some of the minor symptoms or fail to describe them to doctors. Because of this, healthcare professionals are not able to diagnose and provide the right services to them.

But, with the help of AR technology, the two can better understand the symptoms and diagnosis effectively, resulting in better results. For example, AccuVein lets nurses and healthcare practitioners determine the exact location of veins by projecting a handheld scanner onto the patients’ skin. This reduces the procedure time, makes the process painful, and improves the patient satisfaction rate.

• Augmented Surgery

Earlier, it was quite strenuous for surgeons and other healthcare professionals to make a complicated surgery successful with limited information gathered a few days before the surgery. 

But, with the advent of Augmented reality in the surgery process, it has become too easy. Now surgeons can get access to live-saving patient information in real-time, study the information precisely and overlay the patient anatomy over the body to perform surgery accurately. They can visualize every body part and this way, ensure that no other organ gets affected adversely while surgery. This ensures higher surgery success rate as well as shorter recovery time.

In the present scenario, various hospitals like Imperial College and St. Mary’s Hospital in London are using this technology for reconstructive surgery of patients suffering from severe injuries.

• Augmented Training and Practice

Another augmented reality business applications in healthcare is that it makes training sessions more systematic. It makes medical students encounter real-life medical situations and ask them to act, rather than going with random training in a dissection lab. 

This not only helps to test the knowledge and wits of the students, but also how they handle stress and other emotions while treating patients.

2.  Military

Another use of augmented reality in business is reshaping the landscape of the military sector. In fact, this industry is one of the foremost industries being disrupted by  AR technology. 

When looking ahead to the use of AR in the military field, the technology is helping the soldiers prepare for the battle, dispose of bombs and other explosive elements, enhance their skills at using different weapons, etc. without putting their lives at risk. It adds labels to the real-world scenario and provides better navigation services to them – even in dark. In addition to this, the technology also makes it possible to reap the perks of remote maintenance. 

3.  Entertainment

Entertainment is also one of the industries that is improving with the advent of Augmented Reality (AR). The technology has touched all the subdomains of the industry, be it music, live events, or movies in numerous ways. For instance:

• AR in Music Industry

AR-powered earbuds and other equipment adds an augmented layer on the top of the real audio to enhance users’ listening experience. And that too personalized according to the background noise and other filters.

• AR in Movies

When talking about the advantages of Augmented reality for business in the field of TV shows and movies, the technology is helping the directors add unrealistic/non-existent elements into the movies such as dinosaurs, enabling dancers with physical disabilities perform effortlessly, along with showing different effects on the screen. 

Besides, it enables users to see real-time subtitles hanging on the TV show they are watching. 

Some of the movies that have embraced AR technology are Iron Man, Minority Report, Avatar, and Terminator. 

• AR in Media

Augmented Reality is also playing a pivotal role in the field of media. The technology is enabling media experts to enhance the effectiveness of multimedia, games, videos, and presentations to build a better impression. It is encouraging them to share their content in a highly interactive manner and relish better outcomes.

4.  Manufacturing and Supply chain

Involvement of AR and mobile apps in Manufacturing industry is a prime reason behind the industry’s unprecedented growth. For example:-

• Less time required to maintain all the manufacturing processes.

In the field of manufacturing and supply chain management, people often find themselves occupied with finding the right location of the object/equipment in need. This eventually leads to an increase in the time required for completion of any task.

AR, in this scenario, helps them detect the location of the object by adding virtual labels to the object, view the 3D image of each element, and get access to navigation information. Something that ultimately simplifies the process and makes it time-efficient.

• Higher customer experience

Ar-powered parcel service mobile applications gives customers an opportunity to track their shipment in real-time – right from the warehouse to their doorstep. The app also shares product-related information such as its size, weight, and price. This gives an enhanced experience to the customers, leading to higher positive response.

5.  Real Estate

When it comes to understanding the benefits of Augmented reality in real estate, the technology has undeniably paved the way for higher success. It has helped Entrepreneurs take their real estate business beyond the limitations of current tools. A few of those limitations are:- 

• Unappealing text description of apartments.

Though real estate agents are crafting really impressive descriptions of the apartments, many are still failing to connect. They are finding it too boring to read all the details and imagine how the property actually looks. 

AR, in this case, engages the target audience in a more interactive way and results in higher conversion. 

• Longer time to make a decision.

Many times, users get confused if the proposed property is suitable for the type of facilities they wish to have in their home. And the prime reason behind this is that photos show a 2D-picture of the property.

Here, Augmented Reality enables users to see a 3D-image of the property and interact with it. Meaning, they can move products from one corner to another, helping them how their house would appear. Also, the technology eases the process of measuring the dimensions of the apartment/land in real-time.

This, as a whole, helps them make a decision in less-time and without compromising at any factor.

IKEA Place and Curate are the two best examples of inclusion of Augmented Reality in the Real estate domain. 

6.  Education and Training

Another industry that is experiencing transformational changes with the advent of Augmented Reality is Education and training.

The technology has helped students and teachers in coping up with numerous prevailing issues, such as –

• Difficulty in understanding the concept

Many times, students and teachers fail to portray a bigger picture of the concepts. They keep their visualization power limited to the angle being highlighted in the books and references. Because of this, they often struggle with getting in-depth knowledge of the concept and determine the real-life implications.

AR technology helps them to view a 3D model of the object and see the working of the complete concept in front of them. They can get a glimpse of the concepts via the 360-degree view, which increases curiosity, brings forth new queries and thereafter, leads to higher application of the same. 

• Short-memory retention power

With the study material available majorly in textual form, many students find it hard to grasp the concept with the limited memory power. AR, in this context, makes the information available in visual form such that they can touch everything virtually. This eases the processing of remembering the information, which further results in high end performance.

• No Practical Knowledge

Another advantage of AR in education is that it is providing students and graduates with a way to test their theoretical knowledge and prepare for their job in a better manner.

• Issues with student performance evaluation

AR not only helps students with getting information in an interactive way, but is also simplifying the task of teachers. It is empowering them to expose students to a virtual environment and observe how they respond to things around them. And this way, give them scores as per the performance of students and not the crammed information.

One of the finest use-cases of AR in the education domain is Human Anatomy Atlas. This mobile app shows more than 10,000 anatomical 3D models of the human body and delivers associated information in different languages, along with options like rotating and interacting with organs, individually.

7.  Social Media

Last but not least, Augmented Reality is also redefining the way people engage on social media.

The technology, on one side, is enabling users to bring their updates into life with catchy AR filters as well as see all the posts and interactions overlaid on their device’s display in the form of a grid as we have already seen in the case of TweetReality app. While, on the other side, it is offering brands an opportunity to deliver an immersive experience to their target user base in the form of AR stories, 360-degree videos, AR-focused ads, and AR games. 

Presently, various social networking platforms like Snapchat, Facebook, and Tik Tok are empowering users to add AR features to their content and share with their app fellows. In fact, Snapchat launched a Lens Studio app back in 2018 to let users create their own AR filters. 

A result of this incorporation of AR in social media is that the AR-based advertising market is expected to undergo a significant expansion,  gaining $13 billion by the end of 2022.

So, as we have seen above, the use of augmented reality in business world has been leaving a remarkable impression on all. AR business ideas are making it quite difficult for one with traditional business processes to survive in the market.

In such a scenario, it is imperative for every Entrepreneur to invest in Augmented reality app development to gear up their business.

But, is it that easy?

Since the technology is still evolving, it is likely that you end up baffling about when and how to embrace the augmented reality business opportunities.

So, keeping the same into consideration, let’s look into how to prepare your Augmented reality business plan and enjoy ample benefits.

How to Integrate Augmented Reality Into Your Business?

When talking about how is augmented reality used in businesses, here’s the roadmap to follow –

• Do market research

Rather than going with the hype, it is required that you dive deeper into your business market and understand the potential of technology. It is necessary that you invest your effort into augmented reality market analysis along with competitive analysis to see what can AR be used for, what is its future, and how the technology has helped them build a different image in the marketplace.

• Examine internal business challenges

While getting familiar with how others are making profits from AR, it is crucial to understand the limitations of your traditional business processes. That implies exploring the different segments of your business and bringing the individual teams on board to get a clear picture of what challenges they are facing. And later, discuss how to build augmented reality apps for Android or iOS.

• Hire an AR App Expert

Once the problem and the outcomes possible with the inclusion of AR in business is evaluated, the next thing to do is to select the right AR VR development company .

A company like Appinventiv, which has years of experience in creating augmented reality apps for business will help you with getting acquainted with how the technology can mitigate the challenges you are facing currently. Besides, they can give you sound advice on what Augmented Reality app features to focus upon while estimating the cost of building an application.

An AR-based mobile application, when introduced into your business processes, can definitely help you stand out from the crowd, hook your audience, and drive higher revenue.

So, why remain sitting on the fences? Connect with reputed augmented reality app development company today to discuss the possibility of entering the ‘digitally augmented’ business world and relish higher benefits of augmented reality in business processes.

The post How Augmented Reality Benefits Businesses? appeared first on Appinventiv.

While in one restaurant, diners are analysing their calorie count that has come attached with their order using Augmented Reality, on the other side Food brands are using AI based chatbots to send out messages to users according to their eating behaviour.

Although, it’ll be difficult to find case studies on the exact implication of the three disruptive technologies in the industry, but here are the use cases of Augmented Reality, Artificial Intelligence, and Virtual Reality that have started surfacing over time.

In this article, we will talk about how the industry is transforming with the advent of the technologies.

Let us first look at the implications of Augmented Reality and Virtual Reality in the modern F&B industry

1. Educate Diners of Nutritional Components

With the help of Augmented Reality, restaurants can give their diners a detailed information of the ingredients and their corresponding nutritional value, which is present in the dish that they have ordered.

Using Virtual Reality, restaurants can also create a virtual chef and introduce him to the diners as they look at how their food is prepared in action.

2. Adding Gamification Elements to the Waiting Time

The long waiting time once the food order has been placed, is one of the biggest turn off points for a diner. In fact, it is also the number one reason behind diners not coming to the restaurant twice. To solve the non returning customer issue, restaurants have started introducing the power of virtual reality in their everyday process.

As customers wait for their order, they can join the kitchen and become a sous chef, or they can take a deep dive in the oceans with seals and dolphins in the ocean themed restaurant, all through the advancement of virtual reality.

Also, while the customers wait, Augmented Reality game where they have to look for hidden spoons on the table or count the cherries in the dish can be introduced.

3. Making Chefs, Bartenders, and Waiters More Skilled

With the help of Virtual Reality, Food and Beverage industry would be able to elevate the learning process. The technology can be used to impart skills related to anything – making impressions on cappuccino, carrying four plates at a time to diner’s table, and the art of mixing showman’s skills into bartending.

Real life simulation of tasks using Virtual Reality would lower both learning time and on the job mistakes.

While Augmented Reality and Virtual Reality are more focussed on the experience part of the diners, Artificial Intelligence looks into the Food and Beverage system from the business or backend front.

Here are the ways Artificial Intelligence domain betters the Food industry –

1. Slash Food and Drink Production Cost

An AI system, which closely monitors the level of dirt on cooking equipment to make sure that they are clean, holds the power to save over £100m in UK food industry.

The AI system, which is being built by the Derbyshire-based Martec of Whitwell uses optical fluorescence imaging and ultrasonic sensing to measure the exact dirt levels present in the equipment. The AI system is expected to save over 20 – 50% of the cleaning time and energy that the food industry puts behind this part of the production chain.

2. Assortment Management

By studying the buying behaviour of local purchasers, Artificial Intelligence will help in better management of Food Shelves in the supermarket. By giving the owners detailed information on which product is most in-demand, in what quantity, and in what season, the businesses would be able to concentrate on specific items, while cutting down on filling of shelf space with those that are not in demand.

3. Planned Menu

By analysing the diners’ order request is not just your restaurant but also in those that they otherwise frequent, Artificial Intelligence will help you plan your menu according to diners food preferences. It would also give you an idea of their taste preferences, whether they like their food spicy or have a sweet tooth.

When broken down to a more atomic level, AI would also get you insights on diners’ food preference when there is a football match on or when they are nearing end of month with their salary level now standing at single or early double digits.

4. Lesser Food Wastage

The current Food and Beverage Industry is marked by a series of strict rules and policies related to food quality that is expected to be maintained in restaurants and fast food chain. The rules around quality of tomatoes that can go as slice in burger might lead to a lot of wastage in case they don’t meet the criteria.

With Artificial Intelligence, the actual expectation bar would be raised. The technology would give information on exactly what the users expect and the room they can work around when it comes to tomato slices size and french fries length.

5. Development of new Food Items

By reading the users’ reviews on what taste they are developing, what combination they would like to be introduced, and what they need as a blend of their health and taste preference, the world will start looking into more and more food items getting developed at the back of AI insights.

IntelligentX is one such brand that has developed a series of premium beers according to the users’ feedback collected with the help of AI, and so long the brand is seeing a huge success.

While these are just some of the ways Augmented Reality, Virtual Reality, and Artificial Intelligence hold the power to alter and revolutionize the Food and Beverage industry, the time to come will look into more application of the technologies.

The post AI, AR, and VR: The Three Elements That Are Making Your Food Technical appeared first on Appinventiv.

We all are scared of those painful injections when we visit our doctor and the biggest pain is when the nurse is not able to find our vein and she pokes at different places based on a rough hunch in order to insert the IV. Elderly people are the worst sufferers in this case. But the good news is that you may not have to go through the painful exercise if your hospital is equipped with the latest technology. You would witness your nurse wearing a special pair of glasses which helps her with a perfect highlighted image of your veins and hence locate your vein within seconds.

Well, to many people this would sound awkward, but it is just one example of a brilliant technology known as Augmented Reality or AR as it is commonly known. AR is no less than a boon for the medical practitioners as well as to the patients. 

The Revolution Will Be Augmented

The biggest beneficiary of AR revolution would be medical industry. Healthcare industry has witnessed a massive technology boon in recent days and many companies are striving hard to build new devices and applications for healthcare providers and day to day users. AR technology has great life-saving potential for the medical industry. 

To date, AR is mostly known as glasses and screens that present a new way of seeing things. However, there is an another aspect of Augmented Reality that would play a crucial role in the future especially in the healthcare industry. AR technology has the unique ability to instantly display the relevant information to people who need it most.

Achieving new milestones with AR.

AR’s full potential could not be exploited because several barriers like internet or Wi-Fi connectivity and battery life. Wearable technology too has played a great role in giving a boost to the medical industry as many technology startups have created devices that could sense your heart rate and blood oxygen levels. Wearable technology and AR has even helped medical students to understand the things in a more precise way. For example, a medical institute recently conducted a live session for a class of approximately 100 students, which demonstrated a live abdominal surgery going on somewhere in other part of the city. Practical knowledge is the backbone of any study and with the help of AR and wearable technology, students can now even get lessons from industry veterans located at a distant place. 

Information delivered at the right time to save lives.

AR provides relevant information to the doctors which is of utmost importance to them when they are dealing with life and death situations. AR has a huge potential to bring innovation in industry by presenting the info as and when required by the doctors. AR can be used to unlock the huge potential for a revolution in healthcare industry and I must say that it is a real boon for humankind.

Do you want to build an Augmented Reality App?

No worries!!!! Appinventiv Technologies is the most sought after mobile app development company in India providing top grade iPhone and Android application development services across the globe. Appinventiv has been ranked No. 1 in Appfutura which is the most revered community for app developers. It has a team of top-notch AR VR developers who have a great expertise in AR development. 

The post How Medical Augmented Reality Can Revolutionize Your Daily Lives? appeared first on Appinventiv.