KFC Food Delivery App Development Case Study
About KFC

KFC application is an extension of the global brand into the UAE. The app enables users to order & get KFC food delivered right at their doorsteps across Egypt and the Middle East. The app also enables users to track the real-time status of their order delivery Besides home delivery, the application also offers them the ease to do self-pickup, book a table, or carhop - all from the home screen.

Industry Restaurant
Services Design, Development and Deployment
Business Type Established
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Meeting KFC’s Need For Expanding Their Digital Presence in The Middle East.

It is not uncommon for food chains to partner with food delivery aggregators to take their products to a wide market. However, this ease more often than not is met with low brand resonance and high competition.

For a brand that has been around 1952, it is very important that brand resonance is kept intact in order to keep the legacy alive. For KFC, keeping its legacy alive meant adopting digitalization.

Our Project Challenges

Our Process

Conceptualization1

  • Market understanding
  • Localization

Design2

  • User flow
  • Designing

Development3

  • Android app
  • iOS app

Deployment4

  • Play Store publishing
  • App Store publishing

We were looking for an agency that holds an expertise in not just mobile but other digital avenues active in a restaurant space as well. When we saw Appinventiv’s portfolio ranging across multiple restaurant solutions, we knew that they would be the best fit for our needs.

Chicken All In One Box
ROLLER BOX
Fried Chicken bucket
Twister box

The Results

No.1 Ranking App on Play Store
2 Million Downloads
28% Conversion Rate

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