Changes have also occurred in the local food chain. Despite the fact that many farmers have faced hardships as a result of restaurant and market shutdown or prohibitions, there is undeniably an increasing demand for fresh items from local sources. Consider developing a buying or selling organic food ecommerce marketplace for farmers and suppliers to enable local producers interact directly with customers or restaurants (B2B agriculture marketplace).

During the epidemic, many farmers chose to go digital to overcome challenges and improve their businesses using ecommerce app development companies. This article is created for the producers who have decided to go online in order to increase sales volume. This blog covers everything an entrepreneur (who may or may not be a farmer) needs to know about creating an online producers’ marketplace, from the business concept to the must-have elements.

But before starting to know how to sell organic products online, let’s have a look at the stats and numbers:

• According to Statista, in 2020, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022.

• As per Grand View Research, the global Business-to-Business e-commerce market size was valued at USD 6.64 trillion in 2020 and is expected to expand at a CAGR of 18.7% from 2021 to 2028. North America captured around 14% of the overall B2B agriculture marketplace e-commerce revenue in 2020.

• Revenue from the e-commerce food and beverage industry in the United States stood at 18.7 billion U.S dollars in 2020. The Statista Digital Market Outlook estimates that by 2025, this figure will rise to 25.7 billion dollars.

What Can Farmers Sell Online?

Below mentioned are some generally consumed food products that farmers can sell by developing an organic products ecommerce platform:

Fruits and Vegetables

Dairy Products

Meat & Seafood

Bakery Products

Organic Food Products

Business Model of an Online Farmers Marketplace

In this model if you are the business personnel and want to form partnerships with farmers from various parts of the country who will set up shop on the market and sell their fresh produce. Farmers can use an internet agricultural e commerce platform to manage inventory, sales data, and product deliveries, among other things.

Buyers will create an account on the organic ecommerce platform, add food products to the cart, then make payment for their order. Buyers can simply order fresh, healthy, locally sourced products from the comfort of their homes using this method or they can also buy direct from farmers online. The merchandise will be delivered to the customer’s location by delivery personnel. Product shipment can be handled by either the operator or a third-party logistic provider.

Components Of The Model

Many buyers are making use of technology to improve market linkages by utilizing technology to satisfy the increased demand for fresh farm produce from by consumers. It is better to create web-based and mobile-based platforms to sell fresh agricultural items to consumers directly. 

If you are thinking about how to buy organic produce wholesale, then here is the answer where customers place orders through digital platforms, and the firms gather the goods from farmers for distribution. While this strategy is mostly centered on fresh produce, it can also be used for other items (like grains, spices, tea, coffee, and so on) that links producers directly to markets or the buyers.

Collection

In emerging economies, systems that use the internet to connect farmers and buyers are quickly gaining traction, and a handful of have developed online platforms to sell organic ecommerce store market directly to consumers. By eliminating middlemen from the distribution network and obtaining greater prices for the farmers, these approaches are opening the way for efficient market linkages for farmers.

Produce is procured at farm gates and weighed, graded, and packaged on the farm. Then these businesses pay farmers immediately after they purchase the product.

For example, Agruppa, gives orders to farmers a day prior to collecting it from their farms; it also joins with local transporters to collect the produce from farms.

Marketing

Farmers and purchasers have been connected because of the widespread use of mobile phones. For example, Eatfromfarms provides an innovative e commerce platform wherein buyers can place orders for goods easily. This solution enables direct communication between customers and sellers, as well as simple and quick purchase and delivery processes. Though not all farmers and purchasers have access to the internet, the majority of them have a phone, and the platform is trying to ease out the communication process using mobile phones.

Distribution

Several businesses utilize algorithms to connect farmers with buyers depending on their needs and the pricing at which they are prepared to sell. Farmers either send the produce straight to buyers after a sale or seek assistance from businesses to carry the ecommerce organic products online from farm to the final buyer.

A platform for producers may be helpful if they can deliver ecommerce organic products marketplace produce to consumers using their own transportation or pay a modest price to have the produce transported to the consumers. For example, In Indonesia, Kecipir works with local hosts to run centrally situated delivery centers where customers can pick up their orders or have products brought to their doorstep.

Features of an Online Agricultural E-commerce Platform

We can emphasize the vital aspects necessary for a good farmers’ e commerce mobile app development services after seeing some of the most popular organic products online store marketplaces for farmers, buyers, and customers.

If it’s a buy direct from farmers online marketplace for organic products, then the features for both roles must be carefully considered for easy use and checkout of the process.

Features for Sellers

• Vendors can sign up quickly and easily

Simplify the onboarding process for your clients to save them time.

• Product management that is effective

Farmers should be able to quickly add or remove any items they possess, set prices, and supply other pertinent information

• Order processing is simple and convenient

Vendors need to know exactly how to buy organic products online store, what was ordered, how much it cost, and when it was delivered, as well as be notified of any changes in the delivery process.

• Tools for communication

To rapidly fix any issues, sellers and buyers must interact with one another.

• System of evaluation or rating

Buyers want to know that they can trust the seller at all times.

• Rating and evaluation of system

Buyers want to know that they can trust the seller at all times. Farmers can develop confidence with future customers by allowing comments from prior buyers. 

• Promotion of goods

The buy and sell organic food ecommerce marketplace should include tools for farmers and suppliers to promote their products, such as featured products or discount promotions, so that they may sell more.

Parting Thoughts

Most farmers around the world are trapped in a vicious cycle marked by low risk-taking ability, lack of investment, reduced productivity, poor market orientation, little value addition, and low profits. A severe lack of market linkages, which denies them efficient market access, is one of the major hurdles to breaking this vicious cycle.

Farmers are left with very little as middlemen bridge the gap between farms and markets, earning margins at every point of the distribution chain. 

Understanding this market vacuum, social enterprises are looking into how they may use the internet’s power and the growing availability of mobile phones to establish direct market connections between farmers and purchasers.

These businesses assist farmers in obtaining greater prices for their produce by eliminating middlemen from the distribution chain. They also help farmers save money by securing purchases and payments at the farm gate.

The post How To Build An Organic E-commerce Platform That Links Farmers Directly To The Buyers? appeared first on Appinventiv.

I know, many of you would have raised your eyebrows. You might have been thinking that mobile commerce is not a big thing. It’s just a fad that will soon be forgotten or replaced by another.

But believe me, it is NOT so.

The mobile commerce domain is growing by leaps and bounds. The segment is flourishing at such a level that it is nearly impossible for someone to outshine in the market without giving a thought to the future of mobile commerce. 

Something we will talk about in this article.

While the infographic would have given you a hint about how the future of mobile commerce will look, let’s take a deeper dive into the segment and see what one needs to consider for improving their mCommerce strategies. Starting with a quick recap of the current m Commerce statistics and trends.

1. 49% of consumers shop via smartphones worldwide.
2. 10.21% of smartphone users add items to their carts via mobile in comparison to 11.63% of them still relying on desktop applications.
3. On further categorizing, it has been found that iOS brings more conversions than Android with values 2.11% and 1.81% respectively.
4. The total mCommerce transactions to reach $3.56 trillion by the end of 2021.
5. Over 1B mobile users used coupons for shopping globally in 2021.

These mobile commerce statistics and trends throw light on the fact that this segment is getting a huge momentum in the current scenario. The outstanding features of m-commerce is attracting both commerce businesses and users to turn towards mobile domain.

Statistics forecasting the future of mobile commerce in 2020 & beyond

1.  The mobile commerce revenue is expected to hit $3.56 trillion by the year 2021.

Last year, the mobile commerce revenue generated was $1.8 trillion and this year, it has touched $2.32 trillion (A value that is nearly 2X the one recorded in 2016). And by the end of 2021, it will reach $3.56 trillion – with an average y-o-y rate of 33.8%.

This significant rise in the revenue value is a clear indication that mcommerce market size will continue to grow. It will flourish exponentially, making it imperative for retailers and brand merchandise to hire the right mCommerce app development company and plan their mobile journey.

2.  North American and European countries will be big players in mCommerce market revenue in 2021-2024.

As per a survey by Mordor Intelligence, the demographics will vary in terms of mobile commerce revenue and expansion rates. 

While North American and European countries will add more profits to the segment, Asia-Pacific and Middle East nations will bring more users into the domain. 

3.  By the end of 2021, mCommerce share in e-commerce retail sales in the US will be 53.9%.

In 2017, the share of mobile commerce in e-commerce retail sales in the US region was 35.5%. But, with a steep rise in the usage of smartphones and the growing attraction of millennials towards shopping apps, mCommerce will surpass e-Commerce, with 53.9% of the total e-commerce market share. 

4.  mCommerce market will see new faces in between 2021 and 2025.

Currently, the mobile commerce growth is dominated by global biggies like Google, Mastercard, PayPal, Amazon, Apple, Alibaba, and SAP. But, in the coming years, many new entrants will come into the limelight. They will unleash better opportunities for consumers, establish themselves, and dilute the market to some extent.

5. Mobile wallet market will at a CAGR of 28.2%.

Mobile wallets offer the facility to store credit card details and shipping addresses securely and process the online purchase without re-entering the information. Because of this functionality, users are showing a great love towards these wallets.  A proof of which is that the mobile wallet market size is projected to reach $7,580.1 billion by 2027, growing at a CAGR of 28.2% from 2021 to 2027.

What’s more interesting is that the mobile wallet usage graph will be influenced by the geographical location. A glimpse of which can be taken from the following data:-

This will further make it necessary for the e-tailers to focus on the targeted location and gain other insights while deciding the features of their mobile wallet app.

6.  The global proximity mobile payment transaction market will rise from 721.2 million to 1.3 billion in 2017-2021.

Mobile proximity payment (MPP), also called NFC payments, will also see an unprecedented rise in the coming years. The number of transactions will grow from 721.1 million to 1.3 billion between 2017 and 2021, with Google Pay, Apple Pay, Samsung Pay, and other such apps being the driving factors.

Now, while these mobile commerce statistics proves that the future of mobile commerce is clear and even dazzling, the next set of questions that arise here are – 

What m Commerce will change the landscape of the segment? What factors should one consider while planning their mobile E-commerce strategies for 2021-2025?

Let’s wrap up this article watching out the latest mCommerce trends for 2021-2025.

10 trends to consider for strengthening your mobile commerce strategies in 2021-2025

1.  Smart personalisation

Nearly 61% of smartphone users favor brands that deliver personalized experience. Because of this, personalization has remained one of the mobile commerce trends in 2021 and beyond.

And in 2021, this mobile commerce strategy will get an upgrade. Smart personalization will become the new face of the domain, with businesses focusing more upon behavioral segmentation while app marketing.

This implies, e-tailers and marketers will study user demographics, previous searches, behavioral shift, device logged from, and other such factors to push the right message to them at the right time. And this way, enjoy higher customer satisfaction rate and more sale conversions.

2.  Supercharged and Optimized page load speed

These days, smartphone users have 2 or more shopping apps on their devices and abandon a page if it takes more than 3 seconds to load. Because of this, focusing on improving page speed will also be one of the main mobile commerce trends for 2021-2025. 

It will be important for both startups and established brands in the commerce domain to ensure that their app pages are well-optimized and loaded at lightning speed, while delivering an impeccable experience.

3.  Automated customer support

By the end of 2021, about 85% of customer interactions will be handled without human intervention. 

Businesses will invest heavily in Chatbot development and integrate these AI-powered tools into their customer support process to reap a myriad of benefits of mobile commerce, such as:-

• Higher customer engagement level by handling multiple users in real-time,
• Better analysis by gathering user information from the conversation and sharing with the sales team,
• Improved customer satisfaction level by offering personalized options in a conversational manner,
• Better productivity by screening out potential leads, and more.

4.  Omnichannel experience

With a rising competition in the market, nearly 50% of businesses are using about 8 different channels for interacting and delivering customer experience. While this has helped them with creating a greater visibility, it is making it difficult to meet users’ expectation of delivering a seamless experience while switching from one to another touch point. Because of this, the idea of creating Omnichannel retail experience will prevail in the year 2021-2025.

Retailers and business merchandise will bring together both online and offline retailing methods as a single entity, such that users could get a wholesome shopping experience even on changing the communication channel.

5.  Social media presence

Social media is also powering up the future of m-commerce. It is enabling brands to reach masses, build higher engagement levels, promote their product/services, communicate with them, get more insights to upgrade their business strategies, enjoy higher ROI, and much more. 

It has been found that 55% of users made a purchase after they discovered a product on social media. Likewise, stores with social media presence have gained 32% more sales than those still working with traditional methods.

6.  Augmented reality

Augmented Reality will also continue to change the way we shop online and in-store. The technology will enable e-tailers and brand merchandise to promote their services/products in a much more realistic way, direct users while shopping in-store, as well as enable consumers to try out any product before buying. 

With such perks, the technology is predicted to surpass the $35 billion mark.

7.  Autonomous vehicles

While autonomous vehicles are still a new thing in the market, they are proving to have a high potential in the future of m-commerce. These technological innovations are handling inventory efficiently as well as delivering products in the least time across the globe. This way, they are coming up as the solution for various challenges faced by e-tailers in the present scenario, including providing a better shopping experience.

8.  Crypto payments

Though many people have not yet understood the working of Cryptocurrencies, growth in crypto payments will continue to outpace other payment solutions. 

Brands will show more interest in introducing Blockchain wallets into their traditional processes during the period of 2021-2025. And provide advantages like –

• Faster transactions
• Lower transaction cost
• Higher security
• Anonymous tractions, etc.

9.  Voice search 

With the rise of use of digital assistants like Google Assistant, Amazon Alexa, and Siri, Voice search will also become one of the top mcommerce trends for 2021-2025.

Users will make nearly 50% of their searches and prefer hearing businesses prices via voice by the end of 2021. All the while, businesses will embed voice-activated commands into their mobile apps to target those voice searches and increase sales. 

A result of which is that the voice-driven shopping market is expected to reach $40 billion by the year 2022.

[Also Read: How to Integrate Siri into Third Party iOS Apps?]

10.  Proximity marketing

While many people are debating about the death of the brick-and-mortar store in the coming years, it will survive and grow with the help of Proximity marketing.

The concept of using WiFi and BLE-powered Beacons will enable Entrepreneurs to target people within a particular radius of their physical store, send them personalized discounts/notifications, and make profits effectively.

Final Note

With the number of advantages of mobile commerce and current trends in m-commerce, we can say that it will continue to grow in 2021 and beyond, attracting more customers and generating more sales. A number of companies have already started investing in a dedicated mobile application or are planning to do it. And if you too are looking for mobile commerce app development, get in touch with us. We are a reputed mcommerce app development company, providing mobile e-commerce solutions across the globe.

The post Future of Mobile Commerce: Stats & Trends to Know in 2021-2025 appeared first on Appinventiv.

Imagine you are at a shopping store. You pick all the stuff that you intend to buy, place it in your cart when suddenly your phone starts buzzing. It’s a call from your longtime friend. You lose focus from shopping, or rather forget about the shopping bucket altogether before you leave the store.

We all know that is very unlikely to happen in a brick and mortar store.

But for virtual shopping carts on mobile and web, this scenario is recurring,  common and obvious.

Even the slightest of interruption from calls, messages, notifications, or environment can make your buyers leave the cart without making an actual purchase.

Marketers must know that there is a reason for every cart abandoned!

What are the major shopping cart abandonment reasons?  In an empirical study by Research Gate, we find the following cognitive and behavioral reasons for high shopping cart abandonment rate in 2019:

Fact: MasterCard and University of Oxford came together to hold a study in 2017 that reveals a drop in one-third of purchases is due to users forgetting their passwords. This leads to a common user preference of biometrics over passwords.

Statista Shopping Cart Abandonment Statistics:

Shopping cart abandonment is the pain in the foot of every m-commerce or online retail store today. For vigilant marketers, they bring meaningful learnings about user behavior. You can try and turn your cart abandonment into key insights to restabilize all that is wrong with your marketing plan.

Let us look at the shopping cart abandonment Statistics 2019, to see if there is a silver lining to this problem- A technique for every m-commerce app that needs shopping cart abandonment optimization.

(Source)

So how to fix cart abandonment? One thing that is fairly evident is that a good conversion rate optimization approach can sustain and re-engage your audience to lower your cart abandonment rate.

How to convert abandoned carts? The Conversion rate Optimisation Approach

What if you choose to do nothing about the high cart abandonment rate?

You miss a lot of revenue and fail in conversions as your users continue to jump off the ship. On an average rate of cart abandonment is 68% for ecommerce retailers.

Everyone is looking for a quick fix to develop a customer base that keeps returning for more. The quest to recapture the lost value has become the food for thought, for many bloggers, marketers, entrepreneurs, and agencies.

We all are users at some point in our day.

Think like one! One technique to reduce shopping cart abandonment is to get the knack of your customer’s mind is to step in their shoes and generate your own perspective. What makes you snap back before you enter your cart details?

Make a list of these points just like we did to arrive at the main causes for effective abandonment cart strategy. While we took a generalists approach, you need the one specific to your business needs.

Many think of their mobile apps as currency vending machines, which they are not. Your mobile app is a platform that brings you an opportunity to develop a relationship with your customer, promote loyalty and leave a lasting impression in your heads.

1. Guest Checkout

Save your shoppers from new account fatigue. Allow them to make a purchase without creating and signing in to their user accounts.

Remember all those times when a paywall or overbearing request kept you from accessing the products on an app. Enabling guest checkout will let your customers browse through the products and share their details only when they are ready.

Understand and accept that the user wants to compare, assess and evaluate the value you offer against the purchase. Encourage users to sign up and log in once they ensure that you offer the maximum value.

In fact, the e-commerce market leaders like Amazon, Walmart, and others are already doing it. They all have a one-step checkout implementation option on their mobile apps.

2. Device optimization

With smartphones taking over the internet, another thing you will like to consider is the device your customers are using to access your website.  Users spend about 15 hours a week on their smartphone browsing products on different m-commerce applications. Once the users set their eyes on a product about 45% switch to their laptops or tablets to make the purchase.

Make the mobile-responsive design your first priority. This approach is a great value add to your competitive growth. Optimize your website for mobile shoppers.

Come to think of it from a users point of view. A user who comes to your site has already been there through a smartphone.

Mobile shopping cart abandonment rates are high pertaining to casual browsers. Carts abandoned on mobiles are reopened on websites. So if you let them save the products that they like, you can seal the deal. Later they will come to your site with their visa and keyboards.

3. Add to Smart Wish List

We all have a long list of items that we want to purchase. A wish list lets your user bundle all on that list. With emerging technologies, Smart Wish List can make you stand out and nurture your audience.

The basket works and that is why the cart format has stuck. But very few have the Wish List feature.

Taking an example of an m-commerce app that deals in clothes. Suppose a user really likes a scarf but can’t find a matching pullover with it. Wishlist helps your customers to make a bundle of items in their own time.

Another scenario can be that you are out of stock and running low on the inventory of the pullover. The user can simply add it to the wish list. Once the stock is in the inventory the user gets automatically notified.

Wish least can also help manufacturers make pre-launch bookings, like on new gadgets before the price is disclosed. This brings a lot of customer feedback to the retailers and manufacturers to devise combos, offers, and discounts on selective merchandise. These are all part of the Shopping cart page best practices.

Now make the wish list feature smart. Add options to categorize the wish list for birthdays, anniversaries, paydays and others. Allow users to share the wish lists with each other.

A little push can add the right spices and increase sales revenue. Add a ‘buy before’ criteria to the wish list to bring a sense of urgency.  Suppose an expiry time of 60 days can bring the shoppers back before their itinerary disappears into the black hole forever.

4. Quick sign-ups

It’s good if you are not forcing user registration. But it does more harm if you do not remind your shoppers to log in before they go. Keeping it simple and subtle, can capture the user’s attention.

‘Sign up with Google’ is a simple yet strong call to action. Users recognize google in a blink. It is secure, familiar and ideal. Give users the perception of choice, with a quick sign up.

This also tells you about when, where and how users prefer to communicate with you. So strive to secure your m-commerce app using best practices of network encryption.

5. Email reminders and Push notifications

Communicate with your customers to re-stimulate their interest. One of the wise old tricks of marketing is direct communication with your user. Workaround a great email reminder campaign. Being too zealous won’t put you at the right foot here, like bombarding the inboxes with a streak of reminders. By rule of thumb, here is a list of what a good reminder email encloses:

• Vibrant images of the product- To remind the buyer
• A strong call to action- To stimulate decision making
• Brief service guarantee or refund policy- To alleviate any concerns

Another alternative you have is of smart push notifications. If you make good offers the ones that bring a sense of cost incentive to the users, you will hit the jackpot.

6. Short-lived discounts

Cutting down prices may critically affect your bottom line. But it’s a good bait to drive in the shoppers waiting on the fence.

A study of the effect on price discounts and bonus packs on online impulse buying speaks of the impact on users. Percentage discounts make the best detours for items bought for pleasure, while combos and bonus packs work best for utilitarian items.

Time-bound discount offers on items with elastic prices can show your intent that you value your customers. And to a customer that is a great feeling.

7. Brand Familiarity is not a myth

Google Trusted Store badge is one heck of a tag that ensures certainty, reliability and trust factor through visual representations.

A name that your buyer has not heard before is bound to add skepticism about your credibility and offerings. Promote your brand to raise familiarity with your audience. Showing up in google search or social media advertisements will not bring you great returns.

8. Eliminate surprise costs

High shipping costs and taxes often switch off the buying intent in customers. Free shipping on orders above a certain value is not a new idea but the one that makes magic happen. Disclose the additional costs early in the buying funnel.

A Forrester study confirms that surprise costs make 44 percent of online shoppers drift away and uninstall the apps.

Make a serious attempt to reduce all potential barriers between you and the wallet of your users. An active, persistent approach to curb the checkout leaks, navigation and performance issues are a few other things to spot.

Ecommerce shopping cart abandonment solutions are easy to implement if you understand their customers. Implementing the Techniques to Reduce Shopping Cart Abandonment as discussed above will soon make the bounce rates wind down and conversions ramp up.

The post How can M-Commerce Apps Lower their Cart Abandonment Rate? appeared first on Appinventiv.

What was started as an individual product page with descriptions, mCommerce app development has now moved on to implementation of technologies like Augmented Reality to bring the product inside users’ homes, virtually. mCommerce market has made a big leap from where it started.

With new trends coming up every year, 2018 is no different for the industry. The year already has new trends lined up for the mCommerce App Market, giving plenty of space for innovation and a greater chance at redefining customer engagement.

Let us look at mCommerce App Trends set for 2018.

Here are the Trends that will Define 2018’s Mobile Commerce State –

1. Rise in Chatbots

Backed by some of the prevalent eCommerce giants – H&M, Nordstrom, and Starbucks, Chatbot as a concept has come into the spotlight when it comes to finding a solution to be available to the consumers, 24X7. There are a number of advantages that the technology comes tagged along with, which will make more mCommerce app brands implement it in their marketing plan.

• Being able to respond to users in real time 24X7
• Gives an opportunity to learn about the customers and give them personalized shopping experience

Read: How Chatbot is Shaping Business Growth Story

Being majorly used as a decoy human in 2017, Chatbots will find themselves answering questions like what will go best with what in the coming time. By using technologies like AI, Chatbots will predict what the users might ask for next or what they will buy next, giving the users a whole new level of personalization.

2. Greater Implementation of Augmented Reality

It is impossible to discuss mCommerce App Trends in 2018 without a mention of AR. While the technology was in its infancy stage in 2017, Y 2018 will see a new found application of the technology in the world of mobile commerce. Even with the number of brands offering this service being very limited in 2017, mCommerce app users have definitely announced their impression on the technology.

• 40% Shoppers said they will buy a product is they get to experience it through AR before they buy it
• 61% Users prefer brands who make use of AR over those who don’t
• 71% Shoppers feel greater loyalty towards the apps that offer AR facility vis-a-vis those who don’t.

3. Single Click Payments

The ability to support repeat purchase without having to enter the same set of details again and again, has been the top source of Amazon’s growth. By lowering the barriers between the users and the time it takes to attain the product, mCommerce industry will see a rise in impulse buying in 2018. For the industry that is known for its high abandonment rate, Single Click Payments will influence the revenue graph this year.

4. Increased Use of Automation

From sending out timely updates on social media and floating out emails informing of new product launches to managing the loyalty or reward program, mCommerce application companies will be using the various automation tools for managing a number of their business activities.

More and more brands will be making use of 6the automation tools to streamline their activities focused towards user re-engagement in 2018.

5. Omnichannel Shopping Experience

mCommerce in 2018 will see brands getting inclined towards creating an omni channel presence. They will aim at creating an impression in all – brick and mortar stores, desktop, websites, and mobile devices. The reason behind this inclination can be attributed to the growing competition in the mCommerce industry.

For a brand to create resonance in users’ minds, they will have to be present in every area where the user operates.

6. Personalized Experience

In 2017 over 53% mCommerce users said that the stores that offers them a personalized experience are the ones that they find valuable and worth making purchase from. In 2018, the number will only increase. Brands will be investing in personalized marketing activities in big numbers this year.

From personalized mails based on users’ buying choices to using technologies like AI to tell users what they will buy next, mCommerce industry will find out ways to take personalized service experience to a whole new level this year.

7. Greater Investment in Beacons

With over 3.5 Billion Beacons expected to be installed by end of 2018, Retailers will be investing more than $2.5 Billion in Beacons this year to help monitor and understand the buying behaviour of mCommerce app users.

Read: All there’s to know about Beacon Technology for Mobile Apps

8. Video

While being prevalent in the mCommerce industry since a very long time now, videos will continue to be one of the most used ways to showcase a product in 2018 as well. From new approaches like using Boomerang to now Live Videos, brands will find a way to incorporate video feature in their mobile application.

Apart from using videos to give users a look into their products, brands will also set a budget for appearing in the videos made by video based entertainment agencies, in order to reach greater visibility.

9. Shoppable Tags

Introduced by Instagram last year, shoppable tags are the easiest ways to give quick information about the product to the app users. Living up to its name as Tags, they contain just the name of the product and its cost. The tag, when clicked, opens to a new page with details of the product.

While used only by Instagram presently and that too in limited geographical areas, 2018 will see more of them across a number of different platforms.

Here were the 9 trends that would impact the mCommerce industry in 2018. This year will be all about going bold and experimental with technologies, to bring unmatched personalized shopping experience to the users’ fingertips.

Are you ready for the new Shopping Revolution?

The post Mobile Commerce Trends to Look Out for in 2018 appeared first on Appinventiv.

There could be many reasons for mcommerce applications to fail and one of them is the lack of security. Users will not think twice before completely abandoning the m-commerce app if there are any chances of threat.

mCommerce mobile apps have revolutionized the way people shop online. The wide range of products, the convenience of shopping and comparing before buying are some best advantages of using mobile commerce technology and also the factors that highlight the importance of m commerce.

When going for the user experience and app designing in the mobile commerce app development, make sure you also add the security of the app in the same list. There may be a security hack which will cost you your users. There are various steps that need to be taken to secure m-commerce application and we will discuss it later in the blog.

But first, let’s see how to develop an m-commerce app in three easy steps.

How to Develop Mobile Commerce Apps?

The mobile commerce app development process is not a short and simple one. It requires a lot of resources and advanced planning. However, the steps that are involved in the whole process can be explained briefly.

Step1. Select the mobile app’s platform for the development process. iOS app development, Android app development, Windows app development, etc. are some of the options. Android has a massive user base whereas iOS users have a higher conversion rate. Depending on the purpose of the business model, choose the platform.

Step 2. Designing the mobile application is the next step.The mobile commerce app design should include visually appealing designs, simple animation as well as the clear font. Make sure the app does not become complicated with too many features.

Step 3. The app must include the necessary features for shopping, browsing and saving items to buy later. These are the features that make an app likeable by users. Also, if a user cannot buy an item without facing any glitches, he will likely not use the app the second time.

Step 4. Publish your app on the app store and go for the pre-launch and post-launch marketing. The promotion of the app is a must once it’s launched so that it gets maximum traction. Make sure you use all the marketing tools available online.

Step 5. Maintain the app by fixing the bugs and introducing new updates as needed. Support and maintenance of the app are equally important so make sure you give it the attention it needs. In the updates, new features can be added to the app that might have been demanded by the users.

So these were the steps for mobile commerce application development. The development part is done but the importance of m-commerce security should be given utmost priority. Let’s see how does mobile commerce app developers safeguard their applications. 

How to Secure Your M-Commerce App?

What is m-commerce without its security? Your customers should have a reason to trust you and that reason is a strong secured app that can protect the customer information. Mobile app security practices should be followed to build an app that is secure at all times. Now that you know how to build your mobile commerce app, here we are listing some of the key security features for mobile commerce platform. 

Filter user data

When a user to fill their data in order to access the app and its features, it becomes important to secure the app. Sometimes the users need to log into their profile to be able to use the major features of m-commerce app. Not all data is safe and secure. Some users may be entering false data which needs to be stopped. To do so data authentication and filtration has to be done.

Review the codes

Writing codes is a monotonous job and sometimes codes can make mistakes too. The most popular and secure mobile commerce apps have well-reviewed codes that contain no errors. The review of codes should be done by someone else, mostly an expert is preferred for this job.

When the code is seen by an expert then the mistakes can be identified easily. The vulnerable areas of codes are authentication, authorization, database access, cryptography, etc. With code review, these areas and your mobile commerce applications can be made hack proof.

Continuous security

Unlike app designing, security is a continuous process that never ends as long as the app runs. Just like regular updates of the app, the security of the app should also be updated on a regular basis. The types of m-commerce security measures taken today may not be enough for the attacks tomorrow. Therefore constantly updating the security measures of the app will make the app secure and unharmed by threats.

Regular authentication

When a user wants to change their personal data then authentication is needed. The information provided by the users in the first place is quite sensitive so there will be a need to authenticate any changes in the future.

These authentications are a life saver when it comes to money transactions. However, keep in mind to not overdo it since users might get annoyed.

Cryptography

Firm cryptography ensures the security of an app but a broken one makes the app prone to cyber attacks. The crypto-system must be end to end secured to prevent the third party from reading sensitive information or codes.

The successful mobile commerce applications include algorithms that cannot be breached by hackers.

Binary protection

Hackers are always on the hunt for apps that can be hacked so that they can create chaos or steal important data. By securing your app with binary protection, you can stop that from happening.

We now know what goes into the development of mcommerce apps and maintain the security of the app too. Let’s move to the features of successful mobile commerce app.

Top Features of an M-Commerce App

The m-commerce app features are one of the factors contributing to its success. If you want your m-commerce app to be better than other apps then you may want to add the following feature in your app.

A product gallery

The brick and mortar stores have the advantage of displaying their products in the most attractive way possible. This is not the case with mobile commerce platforms, which is why the proper display of products is a must. A product gallery will display all the products in a way that appeals to the users. When a product is displayed nicely then the chances of a user buying it becomes high.

Personalization

Personalization is an expected fact now. Wherever we go there is personalization and that makes the work easier. A mobile app should also be personalized as per a customer’s choice, interest and browsing history on the app. The user should also be able to make searches by filtering the search results. These features enhance the overall user experience and in turn results in more sales and engagement.

Analytics

You can only give the customers what they want when you know what they are looking for. All the benefits of building a successful app will go into vain if you cannot gather predictive analytics for mobile apps. One of the advantages of m-commerce apps is that tools can be added to the app to collect various data which can be turned into information. This information will be used in planning the marketing strategies, the promotional tactics and any other improvements. Numbers are gold for businesses especially coming from the customer base.

Search bar

Big m-commerce apps have an amazing search option with filters that improve the search results. This search result shows the specific products users are looking for. When the user has the search result based on his preferences, the chances of buying becomes high. This also saves the user time by not going through thousands of products.

Modes of payment

Gathering from the stats given in the image above, the payment transactions are going to increase by 2021. This means that the apps would need to have different modes of payment for different types of customers. It is very important to understand that the mode of payment is something that can divert the customers if they don’t get their choice. Mobile commerce apps should also have international payment options.

An offer section

Most of the customers prefer online shopping because of the vouchers and ongoing sale. A different section for discounts and offers would do the job of attracting more and more users. The section will let users buy products at a good price which in turn will increase the sales and the number of orders. An ongoing sale is the biggest trend these days for m-commerce.

Development Cost and Future of Mobile Commerce Apps

‘How much does it cost to build an app?’ – this is one of the most asked questions in the app development world. The cost of mobile app development is not fixed and changes depending on factors. 

But if you need numbers here then a basic Android m-commerce app would cost between $8,000 to $50,000. The cost of development for the same app in iOS will be high.

If you are going with an app development agency then the app will be worth your money as the team will be highly skilled and managed. 

But if you are going for freelance app developers then make sure you communicate your ideas well and keep a track on the progress of the app.

Coming to the future scope of m-commerce apps. 

The growth of m-commerce apps in the future is free of doubt. As you can see in the chart above, mobile commerce will grow tremendously by 2021. This means that mobile commerce app revenue will also increase by 2021.

We learned how to design a successful m-commerce app and maintain its security. If you have any more queries about initiating the role of m commerce in business then feel free to contact our team of app developers at Appinventiv.

FAQs About mCommerce Applications 

1. What is the role of m-commerce in business?

While mcommerce applications play several characters when it comes to showing their prominence in the sector, the two main areas where their role comes on the forefront are: promotion of small and medium sized businesses and greater scope of earning revenue by taking the product to the world. 

2. What are the most important M commerce applications?

There are many applications that have emerged in the market today, owing to the growing popularity of the sector. But the few that have maintained their position as some of the most important mCommerce applications operating in the market today, are –  Amazon, Ebay, Alibaba and Etsy amongst others. 

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The number of such apps is as extended as the number of apps that have already been discovered and registered in the app store. However, a number of apps are still lacking the ways of gaining applause for their existence. However, gamification can help in getting success in all such measures.

As the number of retail apps is increasing every single day, your measure must be such that it could drive sales successfully towards the app. In app marketing technique, boosting the sales process matters the most. While there can be a number of such measures, here are some exceptional proven ways that will help you gain leads for the business.

Badges for the app/game

Let’s us quote an example to show the effectivity of badges for app. Snapchat trophies need no mention. They were a compelling reason to bring success to the already successful application. Badges were introduced as a simple reward to users that were given to them after accomplishing a certain work.

When using badges for the app, get creative and play with them in order to help your users know how to earn the same. As the users keep on earning these badges, create a window to showcase more badges. This will create a sense of urgency to the users, which will further compel users to explore the app.

Loyalty points

Similar to badges, loyalty points play a pivotal role in creating an urgency for the users. If loyalty points are functional, they are more like motivational pointers for the users. It is important that users feel rewarded for the efforts they are doing to earn the loyalty points. Work on the measures and introduce new ways to earn loyalty points.

For example- create a pattern that offers loyalty points to the users when they sign up to your application for at least three or four times a day. This action is sure to create an urgency to the users that will further persuade them to browse through your app in order to earn the loyalty point.

Social exposure

Nothing can bring more limelight to retail apps than providing them social exposure. Provide users a link to help them get connected to their social media accounts. All the giant companies have already doing this practice and gaining insightful experience from this approach.

Giving the access is one thing and then letting the users decide whether they are wishing to share the same is another. When users are given the right to decide, they have a feel that their decisions are being cared by the business. It is a way to gain the loyalty of the users.

Referral bonus

Referral reward programs is an important aspect for a number of ecommerce platforms today. There is no harm in using referrals to gain new users and making them a part of the business in an effortless manner. Loyalty points, badges and referral bonus go hand in hand in bringing visibility to the retail app.

Referral bonus can help extraordinarily in augmenting the user experience when utilized exceptionally well. This will also influence users in the positive manner in order to affect their future decision.

Conclusion

It is all about creating multiple opportunity for the users to establish the interaction with your application. The more the interaction the better the retail app advertising. Users are obviously going to love it to get extended opportunity to interact with the apps. All these gamification techniques can thus be utilized to bring more visibility to the application.

Appinventiv is one of the most intellectual companies to offer mobile app development services to the clients. The organization has already achieved a global clientele and is continually providing exceptional services under app development regime.

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There are many more advantages of online shopping. By witnessing its benefits, there’s hardly any online retailer not thinking of launching an e-commerce app but mere development and launch of an e-commerce solution is not enough. You will have to focus on the checkout flow to ensure profitability and success of your ecommerce app development efforts. 

In this article, we will be looking at the best ways to create checkout UI design and will give you tips that would help you create an ecommerce checkout flow which is at par with the standards set by the best ecommerce stores active on the internet.  

Why Focus on the E-commerce App Checkout?

Availability of online shops on a phone is not a novelty. If a report is to be believed, online sales from mobile devices was huge during the last holiday season. Online shops, which are offering a dedicated mobile app are able to allow customers to visit them more frequently in comparison to stores with no apps. 

However, it is seen that all e-commerce apps are not the same. In fact, many of them fail to keep their esteemed customers engaged and mainly because of the bad checkout experience. If you want to increase the number of downloads of your online store app, then there is a need to pay a lot of attention to the checkout process – a reason that makes easy checkout a key mobile commerce trend of 2020.

A good starting point to check how your checkout flow would be to compare it against Amazon’s. 

A Peek Into Amazon’s Checkout Flow

When Amazon sends you an email with product promotion, you click on the link and reach the product page. Then, you read the copy, view images, and read reviews then come back at the top to an Add to Cart CTA staring at you. 

From there on, you only have to enter your password once and click 2-3 times before the checkout process ends. 

Let us bring back the conversation to you again. To help you perfect the checkout UI design, we have divided the checkout user flow in sub-steps in the following section: 

Ecommerce mobile app checkout Process Divided in Sub-Steps

The ‘Add to Cart’ Option 

A simple icon on the cart option might not be as strong a visual cue that you might think of during the ecommerce application development process. You should show a transition or movement of product getting added in the cart. In addition to this, when we make checkout process design, we also add the feasibility of changing the ‘Add to Cart’ option to ‘Added to Cart’ option. 

Once the Product is Added in the Cart

There are generally two options at this stage: Keep people on the same page or Move people to the cart page. The end result of both should be a page where:

• There’s clarity in terms of what is in the cart, the final cost, and quantity. 
• Ease of making changes or updates in the products. 
• Two CTAs – above and below the cart asking users to checkout 
• Remind users about returns, shipping, etc.  

Sign-Up After Order 

As a general rule of thumb of checkout design, do not make it mandatory for the users to open an account. You should always offer users the option of guest checkout. Once you have their email id, name, and contact information, you can always market them and then ask them to open an account on your app. 

If you think it is mandatory, have social media or email login. Never ask people to fill in long forms. 

The Make Payment Stage 

This is the last stage of the ecommerce app design and a page where all the ecommerce mobile app development efforts boil down to. Here are some principles that we, as an ecommerce app development company follows at this stage. 

• Ask for debit and credit card number at the end of the process
• Make the payment form that looks like a virtual credit card
• Add elements that showcase app security, like certificates and badges 
• Store credit card information on your system.

So here’s how we attend to the checkout subsets in our ecommerce mobile app design process. Now that we have looked at it, let us give you some quick tips on how to make checkout the most profitable return on your mobile commerce app development investment. 

Ecommerce App Checkout Design: Best Practices

Opt For A Simple Interface

There is no denying in the fact that a slick and finished app prefers minimal visuals or artfully done visuals. This is because a checkout with an impression of space plays a pivotal role in attracting a large number of customers. Hence, you can choose the one from these two features as per your needs. In addition, you should stick to the basics and let your app tell about the progress as users or customers reach closer to their goal.

App Should Inform Product Status in Real-Time

If you want to attract your customers, then you should avoid the habit of announcing an out of stock product when the customer is about to complete his or her checkout process. This will irritate them, but if you don’t want this to happen with your app, then let the consumers know about the availability of the merchandise beforehand. On the other hand, when there is limited stock, your app should opt for a real time countdown so as to make the selection and check-out process transparent. Integration of timer into the checkout directory is a good option.

Integrate Multiple Payment Options 

The payment facility in an ecommerce app has crossed the stage of Pay at Delivery and Pay with Credit Card. Today, big retailers are giving users the option to split payments, buy products on credit, etc. They are also making it easy for them to make payment from their preferred platform through multi-payment gateway integrations. 

Navigation Should Be Intuitive And Easy

The screen size of mobile phones is much smaller than the screen of computers and thus, if you opt for variegated layers of windows for your mobile app, then it can bring inconvenience to users. In other words, going back and forth can become very problematic. It is believed that generally, the billing address box is bounded by boxes which are dedicated to bank details as well as shopping, which can give a bad experience to users. In order to avoid this, you should incorporate the checkbox stating the same as shipping and billing address. This is one of the most important factors for simplifying the checkout process of your Ecommerce app.

Conclusion

Ecommerce apps can be your advantageous tool for bringing success to your business, but if you simply ignore small aspects of your app, then you are at a higher chance to lose your customers. If you want to make your stand out in the kingdom of apps for all good reasons then, it is the time to pay attention to the checkout process. In this regard, pay attention to all these above-mentioned ways for simplifying this process and keep your customers coming back.

Appinventiv is a renowned mobile app development company that works with the motive to offer high-ranking mobile apps for diverse industries. If you have any Ecommerce app idea, contacting this company is the best choice.

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However, a good retail mobile app is a lot more than just offering a convenient platform for making the purchase of any merchandise. In fact, it gives some long-lasting advantages, which are related to the consumer interests and gives complete details about the items that is displayed on the shelf  of the brick and mortar store. If a report is to be believed 61% of consumers have a better opinion of brands that offer an appealing user experience in comparison to brands that do not belong to this category. Thus, there is no exaggeration in saying that a mobile app is a right way to go for all retailers. On the other hand, when it comes to developing retail apps for better business, then there are some amazing features of such apps, which help you to gain a large number of customers and thus, should not be overlooked.

Listed below are some crucial mobile app features which should be included by every retailer for better sales conversions:

1. The Power Of Personalisation Is Unbeatable

Personalisation is a very important part of all those retail apps that works with the motive to win the trust of more and more customers and to get five star ratings from retail apps. Every customer wants to feel important. In other words, the customer wants his or her opinions pronounced boldly in  the comment section of the products or services and also want his or her names as well as birthdays remembered by the company. There are many other needs of a customers, which a retailer needs to satisfy. Thus, a custom-made or a personalized retail app is the need of the hour.

In this regard, you can give your users an option to like or dislike your products or services. Apart from this, you can consider push notification to inform about new products, discounts, seasonal sales and special schemes on their birthdays or any other occasion. In order to make it more impressive for customers, you have an option of combining your notifications with geolocation technologies.

2. Security Is Of Utmost Importance

High-security of your customer’s data is something which should not be ignored. Both big and small retail chains should ensure that all the personal information of your customers such as credit card information which is provided to you through an app should not fall into wrong hands.

Today’s retail industry is suffering from a wide assortment of security issues. This means that retail chains should make sure that there is complete transparency in your company-customer relationship. In other words, the company should be clear about its privacy policy as this tells your esteemed consumers that your topmost priority is to safeguard their personal details and passwords.

3. Comparison Shopping Is Valuable

This is the most important part of the purchasing process because customers always want to compare multiple items of your company so that they can save themselves from getting ripped off. When everything is available in one place, customers are less likely to to check out other apps and visit other websites.

This means that by incorporating this feature in your retail mobile app, you can certainly compel customers to buy from you and due to this, they will also recommend customers to download your retail mobile app for conducting the shopping of all those products which your business offers.  

All these above mentioned features should be at the heart of retail apps. Hence, every retailer should pay attention to these cornerstone features. With these features, retailers will be able to grab the interests of their customers, which directly leads to increased sales.

Appinventiv is leading mobile app development company that is committed to bring well-developed mobile apps for retail business to the table. With retail mobile applications from this company, you are at a higher chance to drive your business and provide outstanding services to your customers.

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As per the e-commerce stats, by the year 2021, mobile commerce sales are going to account for 54% of the total e-commerce sales. There is a huge market yet to explore and that’s what most businesses are doing.

However, only 12% of consumers find shopping on mobile convenient. So there is another huge scope for improvements. These two stats prove that there is a huge market with a lot of potential for e-commerce.

Now you can imagine what can be achieved with this combo. Going for an m-commerce app is very common these days but the thing that separates one app from the other is its features. The features of online shopping app should be able to provide the best user experience to the users.

In this blog, we will see what e-commerce mobile app development features you can add in your app to make it stand out in the crowd.

What are the best eCommerce app features?

According to Buildfire, last year, 62% of mobile users purchased something online using their mobile phones in a duration of 6 months. This says a lot about the future of online shopping as well as mobile phones.

Mobile apps are being used more like a lifestyle rather than a technology solution. And with the advent of e-commerce apps, users are ditching brick and mortar stores rapidly. Users are relying heavily on online stores, be it for product reviews, feedback or price comparison. Therefore, the features of an e-commerce application should stand out.

To be in the game and still score high, your startup should have the following key features of a successful mobile app. Additionally, you should know the best ways to eliminate retail app development mistakes.

1. Registration process

The registration feature of m-commerce app usually annoys users if it’s too complex or too long. You have to make sure that the registration goes as smoothly as possible. Everything in the world is becoming simpler and if your registration process is long and difficult then users will lose interest. If your application demands too much information from the users then they are not going to like it.

2. Support multiple payment options

Every customer who wishes to get something from your app but doesn’t get a favorable payment option will leave the app altogether. Hence, users should have multiple options to pay. Payment is something most users are skeptical about since it involves personal details and bank account details. They will only trust the method they have been following everywhere else. This is the number one reason that makes payments the hottest mCommerce trends on 2020-2025. Some payment options are net banking, credit card and debit card payments. Some users may even want to pay through PayPal or PayTm wallet.

3. Push notifications

Time and about we have mentioned that push notification is one of the features of m-commerce app that drives the sales. Push notifications act as a constant reminder for customers when any new product is launched or if any product is on sale. It helps in generating more sales since it informs people about various offers and discounts. Studies have shown that most users visit the app when a push notification is sent to them on their devices. This has made the push notification feature absolutely important for an e-commerce app.

4. Custom branding

Your mobile commerce app should have your custom branding logo and other specific colors that represent your brand. This visual coordination will make the app look more attractive as well as have an aesthetic look. Whether you are going for Android app development or iOS app development, features of m-commerce app should be made from a customers’ POV.

5. Social media integration

Social media is the strongest and biggest tool in the tech world. Having social media integrated into your app will help users with login, registration and sharing details of products. This is another great mobile e-commerce feature. But social media integration benefits are not limited to just this. Users can share various discount codes or promotional campaigns on their social media. They can also post any achievements unlocked on the app as well. This will create awareness about your brand and will help you in generating more sales.

6. Great user experience

There is no scarcity of amazing apps in the market that is why no user will think twice before leaving the app if it doesn’t satisfy them. You can only imagine how important is UI UX for your app and user retention. When users use your app they should find the whole user experience unique and better than the rest of the apps. Basically, anyone spending their time and money on your app should find the app worth it.

7. Google Analytics

So, now you have your app up and running with users visiting and buying products. But do you know which product is sold the most? Do you know during which time frame does your app have maximum users? We are guessing you don’t know. To measure your app’s full potential, use Google Analytics for your e-commerce app. Google Analytics is present in almost every mobile app features list and its so for a reason.

With Google Analytics you can find out which products are selling more, how they interact with the app and much more about user behavior. This information will help you plan out strategies for user acquisition.

8. Rating and feedback

One of the most common features of m-commerce app is having a feedback option. Sometimes it is mistaken that having feedback or reporting option is only beneficial for the users. Whatever feedback you get on your app can be used as a guide to improve the app. Keep in mind that the app is for users’ satisfaction and should be built as good as possible.

Another option is the rating option which is usually represented with five stars. This is usually a publicly viewed rating option which is great for your app. Good ratings are seen as a way of recommendation ultimately increasing the number of users.  

9. Wishlist button

Nowadays a wishlist button is another one of must-have app features. So try not to ignore it as it will be of great use for the users. Your e-commerce app will probably have tons of products and it is impossible to find the same product once you have closed the app.

But with the wishlist button, any of the favorite products can be saved for later. It is kind of like the bookmark for the product which users would like to come back and check again. Many e-commerce apps also notify the users when there is an offer on the product from the wishlist.

10. Easy checkout

Easy checkout is one of the advantages of m-commerce apps. From a users perspective, it is a great relief when they can checkout easily without providing too many information. The single click payments have become the mobile commerce trends making the payment process as short as one click. These easy payment methods are becoming a favorite of the users as they do not want to spend much time on the payment process.

11. Synchronization

For a developer, it becomes quite tiring to match the app with the website. That is why synchronization is a great way of saving time and efforts. It will automatically make changes in the app that you make on the website which prevents you from doing the same work twice. The absence of it may make the app look clumsy at times especially if the website has already updated the features.

12. Filters and search options

Filters are one of the features of m-commerce app that makes it easy to use. There are millions of products on an e-commerce app and searching the right product may take hours or maybe even days. Filters come to the rescue and save users the precious time and effort. For different products, different filters can be applied to make the search results as close to the desire as possible.

13. Offline mode

E-commerce apps cannot work offline and that’s a fact. However, wouldn’t it be unfair that without an internet connection, a user cannot even open the app? Most apps fail to understand that the offline option is a major feature of m-commerce apps even though it’s not quite helpful in sales. At least the users should be able to view whatever has been downloaded in the background of the app.

14. Navigation

If your startup has a new app with very complicated navigation then it’s going to be really hard to acquire users. Nobody loves to solve a puzzle in order to buy a product. Also, a design that crumpled into one screen would look quite unimpressive for the e-commerce business. It’s important that your app provides seamless navigation and fits all the features and products in a highly impressive manner.

15. Fewer Clicks

Everything is becoming one touch, one click, and one tap. The lesser the better is the new trend in everything and has naturally come to mobile apps. The importance of m-commerce apps with few clicks is more than apps that have great visuals. This should be kept in mind during e-commerce app development.

These were some great features of m-commerce apps that you can use. We, at Appinventiv, provide great app development services. Check out our team of app developers if you have an innovative app idea.

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However, with the growing advent of mobile apps, a clear distinction has been drawn between ecommerce and mcommerce. This event, in turn, has brought m commerce solutions on the industry’s evolution chart. 

Even after creating a distinct place in the retail industry, there is still some confusion around the difference between ecommerce and mcommerce. The reason is that when you look at mobile commerce applications closely, you will note that there is not much difference between it and its superset. The end goal of both is the same – getting people to buy things. 

However, the mcommerce sector, at the back of its specific benefits, is proving to be at a superior position than ecommerce. 

A validity of this statement can be seen in the increasing share of mobile in the y-o-y ecommerce spend and the rising demand for mobile commerce development agencies. 

Before we go on to look into the features that make having a mobile commerce strategy a better proposition for businesses, let us look at the benefits that the sector comes with – ones that bring it steps ahead in the mcommerce vs ecommerce discussion . 

Benefits of mCommerce Over eCommerce

Nowadays, people are having a very common myth of understanding Mobile commerce just an extension of e-commerce. With time, M-Commerce is creating hype and becoming the essential part of businesses. Essentially, success of m-commerce depends on the alliance of three key factors – technology advancements, new innovations, and emergence of a new value chain for meeting active customers demand. 

Mobility 

All the e-commerce activities are performed over laptops and computers having active internet connections. The devices were once marveled at but today have taken a backseat. And why not. After all, won’t you feel it an additional step to switch your laptop on, wait for a good net condition, open an ecommerce website and purchase an item that you saw on a television ad? 

The benefit of mobile commerce development over ecommerce application development lies in the speediness that the former provides and how it is best suited for impulsive shopping. 

Push Notifications

The next big advantage of a mobile commerce design is the ease of sending reminders to the buyers to both shop for new items or purchase their in-cart products. From a retailer point of view, an effective push notifications strategy is one of the main sources of income.

The chances of closing the sale is much higher in case of push notifications compared to any other marketing source – making mcommerce a better choice compared to ecommerce. 

GPS Tracking 

The only customer information that an ecommerce brand gets is that of the customers’ IP address. But an mcommerce company gets information around users’ location, the places they visit, time they spend there, etc. This, in turn, increases the chances of proximity marketing by manifold. 

One of the benefits of it can be seen in beacon-based marketing wherein brick-and-mortar retail houses are able to send notifications to users in their vicinity straight on the mobile device. 

All of these benefits together has been rising the mCommerce volume in the US to a new level

Now that we have looked into the benefits that mcommerce has in the ecommerce vs mcommerce debate, let us look into the factors that make mobile commerce app development the future of retail. 

Factors Behind mCommerce Industry Success

The basic requirements to build viable and bespoke ecommerce solutions, whether in terms of a mobile application or a website, have become more popular than ever. By leveraging the basic principles of M-Commerce strategies, you can be an  e-commerce application developer expert in a matter of hours. Let’s take a look on the key factors that must be considered to design valuable m-commerce applications. 

{Read More: Future of Mobile Commerce: Stats & Trends to Know in 2020-2025}

1. Append Breakthrough Navigations and Interfaces

An application that is not user-centric and is difficult to use, whether it’s due to indigent user interface or torpid performance, will be generally discarded or becomes a fugitive memory. Poorly designed apps are exiled eternally to the growing graveyard of apps on both Android and iOS. A highly customized app ensures the easy navigation setup of your app tailored to users’ needs. This is the reason why we refrain from making a responsive ecommerce website compared to working on ecommerce mobile app development.

To get breakthrough navigation and interface, your design pattern needs to have adjustable fonts, customized image sizes, and tailored number of displays per page. And, to make it more user-centric, the overall navigation options should always be available at the tip of the fingers to prevent users from getting lost while browsing your online store.

2. Make Online Buying Easy

While going through your app, purchasing a product should only require a click – to know a desire to purchase, to indicate a product enticing the user’s interest, to get the option where the user can get the tailored information, and obviously, the checkout button. 

A user-centric app always includes these quick and easy options to help users quickly locate what they are looking for. Any deviation that creates hindrance to potential customers throughout their online purchasing process may result in chances of switching over to the next app.

3. Embrace the Power of Analytics

For any business customer retention plays a crucial role. So, you shouldn’t always spend all of your effort and attention on new shoppers. For increasing customer retention a comprehensive and robust analytics can help like Flurry. 

Through a pioneering and detailed analytics you can get a detailed analysis of new and existing customers including their demographics, age, source etc. And, that will help you in adopting the targeted product approach and defining your product marketing strategy like reward programs or loyalty points.

4. Adopt Proper Monetization Approach

Monetization plays a crucial role in the success of any app. But advertisements like videos and pop-ups aimed to market an e-commerce application can prove to be an inappropriate marketing strategy. You can opt for Tenuous and palliative advertising tabs that frequently line the bottom of a checkout or shopping cart page. Advertisements that are not sound may result in large drains on data and will certainly end up with rapid app removal and will be left out entirely.

5. Security Is the King

Your app security should never be compromised. Ensure properly that all your financial, personal and professional data that passes through your application are secured. Being a responsible development partner, you need to ensure that the app and other services – including Cloud infrastructure or software – are secured. 

And, if a data breach occurs it may result in deprived information security sources. And, your e-commerce app may become an oppressive and nagging mark that can certainly damage your return on investment.

Be creative. Be innovative. And, be passionate for what you do. By following the above mentioned factors and by choosing the mobile app development partner, get your best-in-class mCommerce app developed but the key to success would be to hire a good m-commerce app development company.

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