Mobile App Design – Appinventiv https://appinventiv.com Tue, 28 Sep 2021 12:49:33 +0000 en-US hourly 1 https://wordpress.org/?v=5.6 Intuitive Search Specs that Separate the Best from the Rest https://appinventiv.com/blog/how-to-design-intuitive-search-functionality/ https://appinventiv.com/blog/how-to-design-intuitive-search-functionality/#respond Fri, 25 Sep 2020 14:27:50 +0000 https://appinventiv.com/?p=27162 Sometimes you hear people utter the phrase “I had an intuition” at which point you may wonder whether he/she has the ability to view the future. But that isn’t the case. Intuition is the feeling […]

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Sometimes you hear people utter the phrase “I had an intuition” at which point you may wonder whether he/she has the ability to view the future. But that isn’t the case. Intuition is the feeling people derive based on instinct and this instinct isn’t based on conscious reasoning. 

This subliminal, cerebral concept holds immense significance in the world of mobile app design. After all, why do we associate one symbol with a specific action? Is it a natural tendency or one that emerges from our daily experiences? Today we’ll chase the answers to such questions and determine what features and facets constitute an optimum intuitive search functionality in a mobile app.  

What is Intuitive Design? 

An intuitive app design consists of everything that defines the importance of UI/UX design in an app. Its components, be it the typography or content flow, allow guesswork to guide action, say searching for information. An intuitive design subtly conveys its meaning at the same time staring the user in the face, quite literally. It is so symbolically evident that the user cannot and must not think of anything else, other than the intended use of the feature. An intuitive design architecture must engender the following characteristics to be considered instinctive: 

Discoverability is second nature to mobile app design search. From the menu bars to the profile sections, you can explore everything within a click-or-two without losing your way. 

Affordance is another word for perception. Intuitive UI uses a barrage of visual cues to tell the user what would clicking a button result in. Its elements keep in mind what the user wants/expects from a button. This brings us to our next point. 

Expectations of the user should be complemented by visual cues. A bell commonly denotes a notification, thumbs-up a like, etc. Intuitive UI design integrates a diaspora of icons that appeal to common sense. 

Efficiency should be thought of in terms of minimalism. A minimalist design is non-confrontational in that the users go through exactly the steps that they must to accomplish a task. 

Responsiveness of the app communicates whether the performed action by the user is successful. Intuitiveness takes it a step forward and expounds on corrective measures in instances of a boo-boo. 

Importance of Intuitive UX Design

Mobile has gained a domineering position in almost every aspect of our life. For many, they’ve totally replaced desktops. As a matter of fact, 40% of people use their phones for online searches. Of all the video views in the world, more than 50% come from smartphones. 

Factoring in the time and utility people thrust on to their phones, intuitive design elements pose as an exercise that any mobile app design agency would undertake foremost and one that everyone should know when reading into a mobile app design guide.  

Creating Intuitive Mobile App Search 

Search is probably the first action most users perform in any app. It’s a wormhole that lets users fast-forward to their area of choice. Yet, you would find striking differences between the search functionality of a great app and a good app. 

Having been a mobile app design company since our foundation, it is our DNA to go intuitive-first, as we have on so many occasions. As a result of which we’re in a position to share with you our thoughts on how to go about designing a user friendly in-app search option. We’ve divided the process into 4 stages for better understanding. 

1.  Search Bar 

Let’s begin with the physical attributes of the search bar, its form, and on-screen positioning. 

Search Bar Size 

The bible for UX search best practices recommends making the search bar big enough. 

If your design permits, the search field should ideally be an expansive box placed in the view of the user. Often, you would come across search icons, clicking which expands the search field. Though it appears interesting, yet from a UX point of view, it bears negative results and thus can be noted as a UI/UX mistake you should avoid

Source

Not recommended

Contextually, the icon is supposed to simplify typing a query, but the icon-only search adds an extra step before the user can do so. Opting for an open text field would point the users in the right direction.

Source

Recommended 

Search icon 

The search field should, without fail, be represented by a magnifying glass. Thanks to all the snitch flicks that stereotyped magnifying glasses to look for something, people have come to accept the sign by default. Use the most simplistic image of a magnifying glass with little to no graphical additions. This is one place where the less you do, the more it speaks for itself. 

2.  Entering Search Query 

Most of us have been typing in the Google search bar for years now. Yet, we commit typos. Misspellings annoy users as not everyone is a grammar-nazi and usually want to rush through the entire step. Therefore, it is the responsibility of a mobile app design company to make entering the search-input as easy as possible. 

Keyword-based Search

Nothing overboard about it. You enter the search query in the search field and down below appears a list of search results that match your keywords. Click the option closest to your intended information and there you go. Quite a few apps continue to employ this mechanism. Twitter for one displays both the hashtags associated with your query followed by the social handles if any.

keyword based search  

But such a system has its shortcomings. It depends on the consumer typing the correct input every single time. This is solved by some of the more innovative solutions thanks to the emerging deployment of AI in search, as we shall see in the coming sections. 

Filtered Search

Websites with a product catalogue stretching into the thousands integrate heavy handed filtered search to deliver a refined search functionality in the app. Examples include domains such as E-commerce, Edtech, and travel. Given that there are thousands of results matching the inputted keyword, it is wise to let a user zero-in on options most closely related to their search. 

While some apps offer the option to add filters right before hitting the magnifying glass, there are others that daunt the user with total results and then make them sort through. 

Filtered Search

Source

Predictive Search  

In terms of apps that involve a lot of data entry, such as conversational apps (like Whatsapp) or lifestyle apps (like Pinterest), incorporating an auto-complete option is a good idea. The feature is one of the ways AI can help develop next-gen apps. The app design firm that undertakes the development of your application must build in-app capabilities that register recent searches as part of the search history. Upon re-entering a keyword the first thing that the user would see in the auto-suggest drop-down list will be his/her recently entered keywords. 

If yours is not an E-commerce store, then auto-suggest should blend in perfectly as there is a pattern to everything the user does and your job is to uncover that to make in-app search simple. 

Predictive Search

Limited Search 

Onloading your app with various sophistications may not always be the right choice. Websites want to prolong user-sessions in order to maximise page visits. An app runs contrary to this theme and focuses on recurring visits by the user, even if the sessions last a couple of seconds. 

Design search considerations could entertain the idea of limiting search features in an app. Keep only the amount that transports users where they want to be, for instance, compartmentalizing your content into categories as is done in Hotels.com.

limited Search

Voice Search 

Voice search is designed for a hands-off experience while using the app. Apps that cater such a functionality often tend to be those that are used for cross-connection and multimedia broadcasting. Google offers one of the best voice search functions beginning which the market started designing content that is voice search friendly. Spotify is yet another example, which allows you to search songs with the hold of a button. 

voice Search

Source

3.  Fetch Results 

The thumb rule states search results should come up as soon as the finger hits enter. However, you could seldom face network lag, in which case the user should know to expect a delay. 

This speed test indicator is a good example. It uses a speedometer animation to divert attention from the fact that the app is consuming time to calculate the actual network speed. If alongside the animation, you can display the total time (hopefully seconds) the user should wait then all the better. 

4.  Display Outcome 

Mostly, the search results are expected to be accurate. But as a mobile application design company, Appinventiv also pays close attention to error-prone queries that lead to a dead-end. What comes next shouldn’t be anybody’s guess but a rational step-by-step approach to get the right input from the user, as we find out in the upcoming sections. 

Tackling “No Matches Found”

Never leave the customer staring at the wall. Even if the code does not find suitable results to display, offer something to the viewer. When there are no relevant results to show for, show alternative or remotely related products or the most popular search categories. You never know if that was the intent of the user. A blank page in such conditions leaves a bad taste in the mouth of the user who may take the app to be inefficient.

tackling no match found

Correspond the Right Message 

While displaying related products is one way to appease the user, what if the problem runs deeper than that. The backend could actually have malfunctioned and there is no shame in admitting and underlining the encountered problem to the user. But make sure you give hope that the issue may be resolved sooner than later. 

Amazon does one of the best gimmicks in this area, with finesse. Everybody loves dogs, so Amazon developers thought why not use them to their advantage. Have a look at that error message.

Correspond the Right Message 

Help Users Correct Entries 

We all make typos. It’s normal. And most people sensibly accept their fault when an algorithm points it out. In case of Google searches, the majority of us are glad that the engine knows our search intent as it rectifies and suggests correctly spelled words. This doesn’t change with the app, but it can get better. 

Without fail, whether you’re building an app inhouse or outsourcing the work to a mobile app design and development company, make sure the algos are trained to correct misspellings. 

help user correct entries

Create Category Headers 

When the content is highly diversified it is best positioned under parent categories. Take the case of Spotify. It has millions of songs and they have demarcated specific search categories by which to sort them. Their parent tags are artists, songs, podcasts and if the user knows their genre, then they can jump right into it. Think of how you can distribute your content likewise.

Create Category Headers 

Choose a Layout Template 

Presentation has a lot to do with the way your floor the content. Netflix is a prime example, pun intended, to display a side-slide search functionality. It proved oxygenated air against the stale, tried and overused style of content flow that included carousels, and pagination. Infinite scrolls have also been proven to be addictive and equally effective.

choose a layout template

On-demand Loading 

Also known as lazy loading, it is a content optimization technique deployed to display the content that is intended for first, than bulk loading the page in one instance. It saves time and consumes lesser network bandwidth, and renders instant gratification to the user. Lazy loading allows developers to avoid code execution that can be delayed till the point the user demands further information.  

Drawing it to a Close 

Appinventiv started out of an intuitive decision by a group of friends and today has a growing stature in the world of mobile app development. Despite the accolades, we keep our head to the ground, happily accept projects that we can wrap under our sheets and politely admit if something is beyond our means, which has thankfully never transpired. If intuitive design is what got you here, we bet you’d be amazed to know the full extent of our services. Find out now.

 

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How-to Guide for a Flawless Voice User Interface Design https://appinventiv.com/blog/voice-user-interface-design/ https://appinventiv.com/blog/voice-user-interface-design/#respond Mon, 10 Feb 2020 12:23:47 +0000 https://appinventiv.com/?p=15298 Ever since I saw the first part of Iron Man, I’ve been fascinated by the potential of AI technology Tony, all too well with his AI assistant Jarvis. But hey! We are already halfway there […]

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Ever since I saw the first part of Iron Man, I’ve been fascinated by the potential of AI technology Tony, all too well with his AI assistant Jarvis.

But hey! We are already halfway there in not reel but real life.

Remember using Siri for the first time on iPhone 4S? It was an otherworldly feeling, was it not? And since then, we all know how far we have come – Alexa, Google Assistant, Cortona and a hundred more. 

So, as an inspired designer, if you are as fascinated as I am and want to give the voice-based AI a chance, then you need to hone your skills and knowledge on how to design voice user interfaces

Luckily, you have stumbled upon the right article. Here is everything you would want and need to know about VUI and what makes them an important part of intuitive app search design.

What is VUI (Voice User Interface)?

Acronym of Voice user Interface, VUI is the interface that allows users to interact with a system through voice commands. The most popular and top voice user interface examples are Google Assistant, Siri, and Amazon’s Alexa. 

The biggest advantage of VUIs is that they facilitate an eyes-free and hands-free way of interacting with a system.

Similar to mobile apps running on any OS and a device, VUI contains three layers that need to work together for efficient voice interactions. Here, each of the three layers uses the layer that is below it while supporting the one above. It is the upper two layers in which the voice interface lies, residing in the cloud and not on the device.

interaction layers of VUI

Steps for designing voice user interface

1.  Research your audience

In this process of designing VUI, you need to employ user-first design just as you would while designing other digital products. The primary aim here is to gather information and understand the behavior and needs of the users since this information is what makes the foundation of the product requirements. 

What you should focus on at this stage is –

  • Identify the pain points of users and how their experience is. By doing so, you will be able to analyze where the users can benefit. 
  • You must gather information on the user language- how they talk and the phrases they use while talking. This will help you design a system for different utterances.

2Define

At this stage, you need to define the capabilities and shape the product. This includes –

  • Creating key scenarios of interaction

These scenarios come before the specific ideas of the app and should be identified in order to be turned into conversational dialogue flow. They are a way to think about why someone would need to use a VUI. So, you need to design the scenarios having high value for your users.

Sometimes, it can be confusing as to which scenarios are important and which can be ignored. For this purpose, you can use a use case matrix to evaluate each one of them.

matrix of Voice Interaction cases 

  • Make sure these scenarios work with voice

What matters the most here is that the users are able to solve a specific problem more efficiently than they would be able to with the alternatives. The aim of this step is to find the common and specific cases which users will benefit from.

Among many, a few cases are – A. when users are pre-occupied and cannot use the visual user interface, and B. when they want to do something quickly. I.e, commanding the VUI to “Play some music” is much less time consuming than to do it manually.

  • The three factors- Intent, Utterance, Slot

Let’s understand these two with the above-mentioned example of  “Play some music”.

Intent –  It basically depicts the broader objective of the voice command. There are two types of intents – A. High utility ( very specific and straightforward command, i.e., ‘turn on the lights in the living room) and B. Low utility (vaguer and hard to decipher). In our case, it is a high utility interaction.
Utterance –  It deals with the possible ways users can phrase a request. In our case, the alternative to “Play some music” could be anything from “I want to hear some music” to “can you play a song” and so on. All the UI/UX designers of VUI have to take the variations into consideration. 

Slots – When the intent is not sufficient, slots come into action. They refer to the additional information needed in order to deliver the best results for the query. They can be optional and required. In our example, the slot is ‘relaxing’ but it is optional since the category of music is not defined by the user. However, if the command was ‘book a taxi on Uber’ the slot would be ‘destination’ hence, required.

3.  Create a prototype

The dialogue flow is the answer to the question of “how to create voice interaction between user and technology”. The process begins with creating a dialogue flow for each requirement you are aiming to target with your product.

These are the following points a dialogue flow should cover – Main keywords for the interaction, probable branches where the conversation could head towards, and example dialogues for users and assistants.

A dialogue flow in our case is nothing but a prototype illustrating the back and forth conversations between users and voice assistants. Let’s look at an illustrated dialogue flow below for better understanding.

voice interaction between user and technology flowchart

You can use several prototyping tools at your disposal for VUI. Some of the most popular ones are Amazon Alexa Skill Builder, Sayspring, and Google’s SDK.

Writing dialogues

A compiled set of dialogues is what makes the building blocks of voice user flow. Here are a few tips for creating engaging and conversational dialogue –

  • Don’t make the process tediously long. Keep the number of steps to a minimum.
  • You should not teach commands to the users. This is something that is natural. Instead, focus on making your voice assistant conversational.
  • Try to keep your questions and responses brief. Here are the dos and don’ts.

Don’t –

User: “Tell me a good place to eat Chinese cuisine”
System: “I have found five places for you. The first one is “Eat Chinese” is located…, 15 minutes away from you, open from 8:00 AM till 8:00 PM, the second is “Chopsticks” which is located on…, 1 hour away from you,…”

Do –
User: “Tell me a good place to eat Chinese cuisine”
System: “There are several Chinese restaurants in the area — would you prefer to walk or drive?”

Identify errors

Isn’t it better to identify the probable errors you can make while creating dialogues than to fix the magnified mess later? Here are a few things you should definitely stay away from but always keep them in perspective to avoid error states.

  • Ambiguity – Words are inherently ambiguous. Meaning, if a person says ‘Good’ it could mean ‘Okay’ or symbolize they are listening. So, make your AI aware of all the commonly occurring ambiguities for optimum performance.

     

  • Misspellings/Mispronounce – Unlike on paper, words are spoken differently. One single word could have multiple pronunciations, something which could hamper the conversation flow between the user and the natural language processing system.

     

  • Not providing relevant options – Always make sure that the users are getting something valuable and relevant out of the conversation. Irrelevant results for a query are least attractive and even less of a motivating factor for users to use your product again. 

Even if the query does not have a positive result, your assistant should always reply and not leave the users hanging. That is, if a user requests “Book a flight to LA from Dallas for Tuesday”, what should follow is – “I couldn’t find any flights for Tuesday”. And what even better is – “I couldn’t find any flights for Tuesday. Would you like me to check for Wednesday?”.

Portray your brand’s identity

Even in human conversations, the tone of the voice matters a lot since it has an emotional value attached to it. Then, your dialogues are what is going to become the personality of your product and it should always make a positive impression in users’ minds. You need to create not ‘just dialogues’ but the ones satisfying users’ emotional needs.

voice emotion

Use existing content

If you use the data at your disposal (all the conversations your product has with the user), you can greatly personalize their experience. For instance, if a user commands “I want to order noodles”, your system should revert “ Would you like to repeat your last order of Hakka noodles from Chopstick?

4.  Test your product

After everything has reached a near completion stage, it is time to test the seeds of your labor. You need to test the VUI you have designed to make sure it fulfills every benchmark on your checklist. There are two ways that you can use to test your prototype.

  • With target users

You can create groups of your targeted audience and then implement testing sessions to observe how users are interacting with your product. You can use this occasion for tracking task completion rate and customer satisfaction score (CSAT).

  • With test simulators

Similar to other simulators used in mobile app development, Google and Amazon also provide tools for testing the designed product. You can test the Alexa Skill and Google Action of the product with respect to the hardware devices and their settings.

5.  Refine

After your app has landed in the market, it is time for observation. It’s time to indulge in UX analytics. This stage deals with analyzing how the users are using your product. It can be a lot challenging if you are clueless about what metrics you are supposed to observe. So, here are the most prominent ones.

  • Sessions per user or messages per session
  • Languages used
  • Intents and utterances
  • User engagement metrics
  • Behavior flows

Design guidelines for voice user interface

“Words are the source of misunderstandings” – Antoine de Saint-Exupéry

Normally, visual user interfaces also have issues that need to be addressed, but the frustration from a faulty visual interface is nothing compared to that of a VUI. So, if your designed voice assistant fails to function well, it would be ditched like a hot potato. 

(You may also like to read our article on Visual Storytelling for App UI/UX Design)

You know what will help you in stopping that from happening? – VUI design guidelines. So, let’s have a look at them at once.

  • Don’t wait for users to ask first

Unlike a visual user interface, users might not be able to get familiar with the functionalities right away. They might not even know how to start. In that case, one of the Voice UI best practices is to take the first step. For instance, if yours is a voice-enabled weather mobile app, it could say to the users – “You can ask for today’s weather or a weekly forecast.” Additionally,  you should also offer an easy exit option.

  • Keep the list of action options short

Tip

Until and unless you want to overwhelm your user right in the beginning, you need to make sure that you provide only the most appropriate and basic options primarily. 

The verbal content has to be as concise and full of meaning as possible while being easy to be understood in one go. As recommended by Amazon for designing Voice user interfaces for mobile apps for Alexa, one must not list more than three options for interaction. Doing this will also ensure an engaging UX design of the VUI.

  • KISS – Keep it simple and short

This principle is highly useful in designing VUIs. To make your voice app development the best out there, you need to make it easy for your voice assistant to understand commands. Suppose, you are designing a voice interaction to start a shop floor machine, the simplest way would be to attribute these multiple machines with numbers and then give commands like “Start machine 1”, etc.

  • Let users know they are being heard 

Remember how agitated you feel when there is no activity sign on a webpage you just opened. Now, multiply this frustration in the case of VUI. 

Google Voice Assistant

It is very crucial to keep it in perspective that your user needs to be informed when the device is actively interacting. You must give users queues on when to speak and when the voice assistant is listening. An image above of Google Assistant shows how it represents this function (with dots forming a wave) and with Alexa as shown below (bluish light swirling around the top rim of the device). 

  • Confirm when the task is done

Just like you need confirmation after you have made any transaction, the same thing is needed with a VUI. Else, how would the user know the task has been performed? 

alexa

For example, once the user gives the command “switch off the kitchen lights”, your assistant must respond with something like “Kitchen lights turned off”.  This will eliminate the need for the user to check the task done in person, which is essentially the whole point of having a Voice-based AI.

(Bonus Read: Mobile App UI Design Tips & Trends to Follow in 2020 {Exclusive})

Challenges of designing VUI

Like everything else, the voice-based interface also suffers from Achilles’ heel. In fact, there is not one but many. So, what are the challenges that VUI designers often come across and more often than not, fail to recognize or resolve? 

  • Privacy and Security

The fact that these voice-based AI assistants are always waiting for queues listening to the sounds of their environment poses a big concern for the users. The paranoia of their privacy being tampered on is not irrational either. 

Initially, voice assistants like Alexa stored all the conversations they came across which is a big risk of voice AI in the eyes of users. Something of a nightmare happened to a couple when Alexa was caught sending their secret recordings to a stranger. Now, some assistants automatically delete the stored conversations every 24 hours or so. However,  these come at additional cost and UI friction.

  • Convey what Voice assistants can’t perform

It becomes challenging for voice UI and UX designers to explain to the end-users what the Voice AI cannot do. For example, while using Google Assistant when you say “Make an event named Sales team meeting for Tuesday at 2 o’clock” it creates an event card instantly and asks later “Would you like to save this event?

But what if you need to change the location or time of the meeting later, what then? It would reply “I’m not sure about what you said, would you like me to save this event?”. To avoid the bad user experience, the AI could simply say “sorry, I am still working on adding locations”. 

  • Difficulty in prototyping and testing

Another challenge faced by the designers is voice UI prototyping and testing. Suppose, you have created a prototype and want to test it. You have given the initial prompt that users can shop groceries with your voice assistant. 

The challenge begins here – Users can say a particular thing in different styles, something which is hard to keep track of. It becomes all the more difficult to test the prototype on such queries when it is not yet fully developed with the voice search technology. 

  • Support of language

Since the main tenet of voice technology is language, it becomes crucial for any voice-based AI to be fluent in understanding as well as speaking. Sadly, technology has only developed with respect to a few languages as of yet. Nevertheless, adding other languages and distinct accents to the interface is still a work in progress.

Future of VUI

Like a ritual, we are bound to look at the future prospects of every technology and voice is no different. From what we have gathered from the voice interface use cases such as Alexa, we know that voice technology integration alone cannot fulfill the daily requirements of the users.

Quote3 (2)

The best way for it to become completely adopted is by shaking hands with the visual user interface – just like Google Assistant and Siri. VUI and visual user interface together can balance out each others’ shortcomings providing users with an amazing voice assistant experience. Additionally, this will allow them to do complex tasks with simple voice commands, which is what voice interfaces lack at this point in their development.

And who knows by the time this decade ends, we might all have our Jarvis and would be able to do it all like Tony Stark without a physical display.

Final Note

VUIs are here to stay and will be integrated in more and more products in the future. We hope that our blog was helpful in clearing all your doubts regarding designing of voice user interfaces. But, in case you still have any queries or want to learn more about VUI, you can connect with our team and our experts will gladly help you with innovative solutions.

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How to Design Dark Mode: A 2021 Guide for Mobile App Designers https://appinventiv.com/blog/guide-on-designing-dark-mode-for-mobile-app/ https://appinventiv.com/blog/guide-on-designing-dark-mode-for-mobile-app/#respond Fri, 31 Jan 2020 12:35:29 +0000 https://appinventiv.com/?p=14998 Dim the lights, relax your eyes and save your energy. Dark mode is one of the biggest trends in design, and world-class brands like WhatsApp, Instagram, Google, Facebook and Apple have already jumped on the […]

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Dim the lights, relax your eyes and save your energy. Dark mode is one of the biggest trends in design, and world-class brands like WhatsApp, Instagram, Google, Facebook and Apple have already jumped on the dark mode design train.

The official launch of Android 10 and iOS 13 brought Dark theme User Interface in the limelight. Both Apple and Google have been dedicating their resources and attention to the dark mode since the past one year. 

If done correctly, the benefits of the dark mode are unprecedented. They can be read more easily in low light. They lower eye strain. They can highly eradicate battery consumption, based on the screen.

To get the Dark Theme ready for an app is becoming a mandate for every mobile app design company. Nonetheless, the dark mode app design challenges can’t be ignored. It’s not possible to simply reuse colours or invert the colours. You will obtain the polar opposite of what you require if you do so.

When dark mode is designed incorrectly, it causes eye strain and makes reading in low light more difficult. The low brightness of this theme creates a sense of security in a dark environment. As a result, when creating gloomy themes, make sure they’re enjoyable, balanced, and readable.

In this article, we are going to look into how mobile app designers can get started with delivering a dark mode UI design experience to their users. 

How to Design Dark Theme for Android App?

Google comes with an extensive documentation support that helps designers get started with understanding how to design dark themes for Android app

The tech giant has established four principles that defines the dark theme User Interface and gives a starting point for how to develop dark mode app design – 

1. Grey vs black 

The first thing you might notice is that the default background for apps in dark theme is not black, but instead a dark grey: #121212.

There’s lots of discussions about why we chose grey vs black, especially since the platform in Android 10 uses a black background. This is largely a trade-off between usability vs power savings.

Using a pure black #000000 color as the background in the platform, allows the system apps and surfaces to use as little power as possible when they’re open on OLED displays. These system surfaces tend to be quite simple, typically just text and simple icons, so to battle contrast issues we can adjust the text and icon colors to suit.

In apps though, your surfaces can contain anything: complex colorful vector animations, bright imagery, contrasting branded surfaces and lots more. Placing these against a pure black background means that the resulting contrast is much higher, which can increase eye strain. Hence using a light coloured or grey background is the solution.

2. Attention to detail in Color with accents

When defining a color scheme for a dark UI, Google recommends to apply limited color accents in dark theme UIs, so the majority of space is dedicated to dark surfaces. Also, keeping the dark background makes the photo visuals deeper and creates eye-pleasing contrast with the accent color.  Using split complementary colors can help. The scheme has one dominant color and two colors adjacent to the dominant color’s complement. Doing this provides the needed contrast without the tension of the complementary color scheme.

3. Conserve the Battery Life 

Dark themes reduce the luminance emitted by device screens, while still meeting minimum color contrast ratios. They help improve visual ergonomics by reducing eye strain, adjusting brightness to current lighting conditions, and facilitating screen use in dark environments – all while conserving battery power. Devices with OLED screens benefit from the ability to turn off black pixels at any time of day or by reducing the use of light pixels.

4. Choosing accessibility compliant color combinations 

Accommodate regular dark theme users (such as those with low vision), by meeting accessibility color contrast standards.

There are different properties they have fixed in the Google Material Design Guidelines for Dark color scheme and overall mode – 

Elevation: In the process of designing dark theme, the components retain the same default shadow components and elevation levels as in case of the light theme. What differs is the illumination of the surface of elevation levels. 

The higher a surface elevation, the lighter would be the surface. The lightness is shown through a semi-transparent overlays’ application. Overlays also make it possible to differentiate between the components and see the shadows.

elevation-level-in-dark-mode 

Accessibility & contrast: The background in dark theme UI design should be dark enough to show white text. They must use a contrast of a minimum of 15.8:1 between the background and text. Doin this ensures that the body text passes the WCAG’s AA standard of 4.5:5:1 when added to surfaces at highest elevation.

Accessibility & contrast in dark mode 

Colors: Designers should focus on using desaturated colors for they increase legibility. The choice of primary and secondary colors must also depend upon the consideration of both light and dark UI themes. 

colors in dark theme

Light text on dark backgrounds: When a light text comes on dark background, it must use these opacity levels:

  • High-emphasis text has an opacity of 87%
  • Medium-emphasis text and hint text have opacities of 60%
  • Disabled text has an opacity of 38%

Light text on dark backgrounds

States: States communicate the status of interactive elements for dark theme layouts or components by using the overlays. In dark theme, states must use the same overlay values as the default light theme. There are two containers which inherit the state overlays: Surface and Primary

Surface containers which use the Surface color must apply an overlay which matches the color of text or icon. For the surface containers which use the Primary color, the state overlay must be white. 

How to Design an App for iOS in Dark Mode? 

With dark mode, Apple has revisited the meaning of UI styling and colors in iOS. Let’s look into the changes that Apple has brought to help you with designing for dark mode on iOS 13. 💡

Semantic colors 

Apple has introduced semantic colours for commonly used UI components to balance the feel and appearance of iOS apps in both light and dark mode. These colours do not have the best RGB value; instead, they change the iOS interface style directly. Furthermore, in dark mode, these semantic hues aid in dealing with the overlay colour and text.

semantic colors in light and dark mode

System colors

Apple has brought nine predefined system colors that are supportive of dark system-wide appearance and dynamic. Hence, these colors modify to chosen interface styles.

system colors in light and dark mode

Vibrancy and Blur Effects

With iOS 13, Apple has introduced 4 blur effects and 8 vibrancy effects, which automatically adapts to the iOS interface style. 

Here are the blur effects in the dark and light mode:

blur effects in the dark and light mode

Apple has also introduced 4 vibrancy effects in iOS dark mode typography suite, 3 in overlay and 1 for separator. Here they are:

vibrant effects in the dark and light mode

SF Symbols 

Apple, in their Human Interface Guidelines, offers a collection of more than 1500 symbols for Product developers and designers to use in their applications. They automatically look amazing in the Dark Mode for they have been optimized for both light and dark UI. 

Tips for Effective Mobile App Dark Theme Design

Dark mode is one of the most requested features over the past few years. Both Apple and Google made the dark theme an essential part of the UI. Dark mode’s reduced luminance provides safety in dark environments and can minimize eye strain.

There are certain processes that need to work properly when creating dark mode UI. After all, you want your product to be amazing, right? Let’s check off all the boxes for a best practices checklist on how to design a dark mode for your app.

1. Avoid the pure black color

A dark theme must not be of white text on black background. In fact, it can be difficult to look into a high contrast screen. 

When you add dark mode to your app, it is safest to use dark grey as the primary color for the dark mode components, as it lowers the eye strain and also it is a lot easier to look at shadows on a grey surface compared to black.

2. Avoid the use of saturated colors on the dark themes 

The saturated colors that look great on the light surfaces can vibrate against the dark background, making the text extremely difficult to read. 

You should use light tones for they have better readability and they don’t make the UI unnecessarily expressive, which saves unnecessary eye strain.

3. Consider the emotional side of your app design 

When you design a dark theme for your app, chances are that you must be aiming for translating the same emotional feel of your light theme design in the dark theme as well. 

But it is unwise to do so. Because, ultimately different colors project different emotions. As a result, your dark mode colors will evoke a different feeling. This is why it is necessary to find a common ground emotional set for both your theme UIs.

4. Test the design in both the appearances 

Just like how your users would toggle between both the theme UIs at different times of the day, it is necessary to test the app two times of the day to see how it is functioning in different light conditions. And to ensure it meets your criteria.

5. Incorporate dark mode into animations and illustrations 

If your app contains animations or heavy graphical elements, you will have to prepare for their adoption in dark theme as well. In case the illustration contains a subject and a background, it would be good to fully desaturate the background colors to help keep the attention on the subject.

6. Meet accessibility color contrast standards

Ensure that your content remains comfortably legible in Dark Mode. Dark theme surfaces must be dark enough to display white text. Google Material Design recommends using a contrast level of at least 15.8:1 between text and the background. Use color contrast tools to test contrast ratio.

7. Don’t just reverse

If you’re transitioning from standard to dark mode, the original theme may provide useful visual signals. To create a dark theme, don’t simply flip the colours. You could be transforming colours with psychological significance into meaningless bland tones. Make a conscious decision regarding the colours you use.

8. Use the right “on” colors

‘On’ colors are found on top of key surfaces and elements. Usually, they are used for text. For a dark theme, the default ‘on’ color is pure white. But it’s a bright color and would vibrate visually against dark backgrounds. For this reason, Google Material Design suggests using a little darker white.

  • Disabled text utilizes darkness of 38%.
  • At 60%, medium-emphasis text is executed.
  • High-emphasis text must have the darkness of 87%.

9. Get deep

The higher a layer is, the lighter it should be. This will create a visual hierarchy in dark mode that goes from the most used elements in your display to the least.

With this, you now know everything there’s to know about designing the dark mode version of your app. The next actionable step is to talk to a team of experts who have implemented the UI in applications. You should see this as a way of getting closer to achieving your intent to offer a healthy experience to your end users.

Wrapping Up

With this, you now know everything there’s to know about designing the dark mode version of your app. The dark mode app design is a revolution that is just getting fired up. That means it’s the perfect time to go dark and get creative. The next actionable step is to talk to a team of UI experts who have implemented the UI in applications and get a real view of the importance of UI design in app development. You should see this as a way of getting closer to achieving your intent to offer a healthy experience to your end users.

Want to learn more about dark mode app design? Get in touch with the experts in app development.

Contact us

FAQs About Designing Dark Mode App

1. Is Dark mode better for the eye?

Yes. The dark mode app design prevents instances of tiring and drying of eyes with prolonged mobile phone usage. By not being contrasting, it becomes easier for users to scroll through the application in the dark. 

2. How do you design for dark mode?

While both Apple and Google have their documentation explaining the process of designing a dark theme application, there are some tips that must be considered. Some of them are: avoid solid black colour, keep the emotional aspect of using black colour in mind, look at the transitional difference between white and dark mode app design. 

3. Is there anything as unhealthy dark mode? 

Yes, there are instances where dark mode can do more harm than good. They can cause hazing effect or when not enough attention is paid to the contrast style, they can strain the eyes to a huge extent. 

 

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What is a Design System and Why You Need One? https://appinventiv.com/blog/what-is-design-system/ https://appinventiv.com/blog/what-is-design-system/#respond Mon, 06 Jan 2020 12:33:46 +0000 https://appinventiv.com/?p=14253 Have you been struggling lately with your design-development workflow? Are you experiencing the handoff problem resulting in poor product decisions? Looking for ways to significantly improve it?  Well, you need a Design System. It will […]

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Have you been struggling lately with your design-development workflow? Are you experiencing the handoff problem resulting in poor product decisions? Looking for ways to significantly improve it? 

Well, you need a Design System. It will help you work better, faster and improve your team collaboration.  

But what really is a Design System? 

Well, a Design System is a fairly new idea in the digital transformation landscape. But one that has stirred up a lot of emotions and interest lately. 

Known by many names such as Atomic Design Methodology, Component Design, and Design Language, the idea behind a full stack design system is creating a series of design components that can be reused by you and your team.

Airbnb and Uber have fundamentally changed how digital products are designed by implementing their own unique design systems. The advantages of a component-based design system was that these companies were able to drastically change the pace of innovation and production within their teams. 

What is a Design System? 

When too many people work on the same project and face the same challenges in a design team, each person finding a unique way to solve the problem can result in an incoherent experience for the user when they use the product. The fundamentals of a Design Systems is to manage design at scale.

If you ask me about the Design System definition, I would say it is a series of elements that can be combined and reused on a product by the whole team. It includes colors, designs, components and character styles. These series of components can be reused in different combinations.

Design System

Product Design has always been about consistency and predictability. With a unified Design System ux, you can build products better, faster and it results in a cohesive experience for the user. 

A Design Systems guide helps companies render exceptional UX and strengthen their brand. 

The Handoff Problem

Previously, designers and developers faced a lot of problems. Due to iterations, requirement changes and siloed nature of design and development, handoff posed a lot of challenges. More often than not, it resulted in developers being blocked by designers and poor product decisions. 

By focusing on commonly used components, there has been a greater collaboration between designers and developers and previously siloed teams are now working off the same mental model. Seeing already existing design system components eliminates a great deal of duplicated effort. 

The component-based design model is a great step. It has significantly reduced the need for handoff. 

Design System is a consistent approach to product development, one that encompasses guidelines, principles, philosophies, and code. A design systems guide is the perfect tool for scaling the design practice, eliminating the need for hand-off and facilitating greater collaboration.

core components

Why Should You Use a Design System?

There are many benefits of a Design System. It helps the entire company deliver better and more consistent design solutions efficiently. A Design System eases out the process of designing delightful experiences for end-users. 

1.  Facilitates Consistency- 

Building a Design System begins with classifying all the visual components within a product. This helps in highlighting the biggest inconsistencies within the product and helps the team decide the product’s relevant and most commonly used elements and components. Consistency in Design is the most crucial Design Principle. 

2.  Better communication- 

For the team involved in product development, open source Design Systems are often referred to as the single source of truth. It helps the team to plan, develop and maintain product quality.

Single source of truth (SSOT) is a concept that organizations apply as part of their information architecture to ensure that everyone uses the same data when making business decisions.

Since the Design System is a single source of truth, this implies it also includes the vocabulary that may be used in the project. Gone are the days when a developer referred to a button as the red colored one. This leads to better discussions between the developers and designers and allows them to talk in the same naming convention. 

3.  Clarity to Developers- 

With a design system in place, developers have a clear vision of how to build the required design systems components while maintaining the unified styles. 

4.  Iterate Faster- 

By implementing a Design System, teams can iterate a lot faster. You can release new designs with lesser resources in small chunks and with shorter feedback loops. It helps you stay organized and up to date with all the design changes your team makes. 

5. Better Customer Experience:

With consistent experience created with design systems, cognitive load is reduced when switching from a mobile app experience to a desktop browser experience. By creating a consistent language that our internal and external users can understand, a better experience can be created for the people who are using your products.

6. Leveraging Each Other’s work– 

Since Design Systems can be shared across multiple teams, efficiencies can be extended across teams and products. It has become easy to leverage other people’s work, use each other’s innovation without reinventing the wheel. 

Operating at scale and improving efficiency and consistency are the main advantages of using and maintaining a Design System. Since you are reusing components in a Design System, the time and effort spent on building one really pays off in the long run. Your design and development team can just tweak the existing products, enhance the experience or focus on building other products. 

Structure-of-a-design-system

More often than not, a Design System is interchangeably used with a Style Guide or a Component Library. However, these are sub-components of a Design System. 

A Design System is far more complex than simple style guides. It includes everything from colors to documentation. What a Design System really does is, it defines a common visual language for the product teams. 

It speeds up the design process. A System Design bridges the gap between the teams involved in building a final product with consistent graphics standards, making it super easy to create websites from components. It is like a rulebook for the design and development teams and can be broken down into: 

Design System – The entire set of design standards along with principles, patterns, and components on how to achieve them. 

Pattern Library- A sub-component of Design System, a pattern library is a repository of reusable components and user interface design elements. Essentially, a  pattern library is a collection of design elements that surface multiple times on a site. 

Style Guide-  Another sub-component of the Design System, a Style Guide emphasizes the visual presentation and determines how products should look. It includes colours, fonts, brand attributes and logos.

Design-system-products

Examples of Design System 

With a staggering rise in the number of devices, environments, and browsers, there is an ever-increasing need to develop thoughtful interface design systems. 

Design Systems are an industry standard. Not only do they provide the best team collaboration and keep your project organized, it also provides design guidance which is especially important in larger design teams. In recent years, leading tech firms have shared their design concepts and conventions, and here’s a list of design systems that are best

1.  Material Design

Material Design

 Material Design System is widely known for its simplicity of navigation. It is a design language developed by Google in 2014 to create consistency across all Android design and devices and is widely adopted by Android and Web App developers

2.  Atlassian

Atlassian Design System is quite exhaustive and is widely used to create straightforward and beautiful experiences.

3.  Polaris

Polaris

Polaris from Shopify is widely popular for simplifying the designer-developer workflow. 

4.  Carbon

Carbon Design System is IBM’s open-source design system for products and experiences, with the IBM design language as its foundation. 

5.  Human Interface Guidelines

 Human Interface Guidelines is a Design System prepared by Apple for all their platforms which provides in-depth UI resources and practical information. 

6.  Grommet

Created by Hewlett- Packard, Grommet is a design system that can help you embrace atomic design methods and build a library that meets your needs.

7.  Mailchimp

Mailchimp

Mailchimp’s design system is all about bold and creative designs with a focus to provide a consistent structure to the design language. 

8.  Digital Telepathy

Digital Telepathy is a Digital Design agency. Over the years they have refined a results-driven design methodology to iteratively improve the experience of customers.

9.  Sushi

Since the initial design system tools were not scalable, Zomato recently came up with a new design system called Sushi. It provides a new and enhanced experience to its users with the Zomato app. 

10. Fluent

Fluent 

The Fluent Design System was developed by Microsoft and includes guidelines for the designs and interactions used within software designed for all Windows 10 devices and platforms.

How Can Design Systems Benefit Designers? 

Now that you know what is a design system in UX and UX review, and the many benefits of having one, a design system benefits designers and simplifies the tasks for them. As a leading mobile app design company, we noticed that for Designers it has become easy to break down the UI into small parts rather than consider the whole webpage as one entity. You can think of a particular page as a set of components and quickly find and use the right component, pattern or style option( color, icons, fonts, etc.) from the Design System. 

Conclusion

Instead of re-thinking the foundation of each new experience for your products, a Design System keeps designers, developers, product managers as well as multiple stakeholders aligned with the design vision of the company and allows the team to easily focus on pixel-perfect development. 

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What is the Role of a Product Designer in App Development https://appinventiv.com/blog/product-designer-role-in-app-development/ https://appinventiv.com/blog/product-designer-role-in-app-development/#respond Tue, 12 Nov 2019 13:58:29 +0000 https://appinventiv.com/?p=13435 The role of a Product Designer in app development has evolved over the years and the scope of their work has grown dramatically. In this rapidly changing digital world, with more advanced projects coming up, […]

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The role of a Product Designer in app development has evolved over the years and the scope of their work has grown dramatically. In this rapidly changing digital world, with more advanced projects coming up, the need and engagement that a product demands is ever-growing.

For a holistic, UX driven development, extending the engagement of UX Designers in all spheres concerning the product is a mandate. And that’s exactly where the need for Product Designer stems from. 

According to a report by The Bureau of Labour Statistics, Michigan, California and New York have the highest employment for Product Designers and witnessed new opportunities and prospects. The overall job growth rate for Product Designers is about 4%, through the year 2022. 

There are  User Experience Designers, User Interface Designers, Interaction Designers, Graphic Designers, and each one of these disciplines comes with a separate set of roles and responsibilities. 

The role of a Product Designer is gaining momentum because they handle the end to end design of a product. They not only drive the project but influence all design-related product decisions, big or small. 

Product Designers decide the look and feel of a digital product. They get hold of what customers truly want, to build products that are widely successful. 

The role of a Product Designer in app development is a fundamental one. Their sole responsibility is not to craft appealing designs or oversee the aesthetics but take charge of the overall design process and the success of the product. 

This article delves deep into the role of a product designer in app development and details how they bring meaningful products to life. 

What Is Product Design? 

Product Design is a holistic approach to creating products by combining target audience needs and business goals. The role of Product Designer in app development is not only user-centric but also business-oriented. 

Product Design is at the intersection of various design principles which encompasses UI Design, User Research, Information Architecture, Design Thinking, and Visual Design. It is about analyzing how a new product ties in with market needs and user preferences.

Product Designer role and responsibility is to be a generalist. They identify new opportunities for a product. The need to be analytic and research-oriented is growing to make informed design decisions. 

Product Design Life Cycle

Product Orientation 

Previously, Designers took user and business requirements from Product Managers. Now, since the scope of work and the role of Product Designer in app development has evolved over the time, they work closely with Product Managers, Engineers, and cross-functional teams throughout the app development lifecycle

Product Designers are not just responsible for the design but the overall success of the product. They seamlessly integrate functionality and experience to offer value to the end-user. 

What Is Product Design Strategy?

Well, Product Design isn’t about creating a user-friendly interface or an attractive and appealing app. A Product Design Strategy takes a holistic approach to app development and entails combining Design Thinking with an agile mindset.  

It puts the user at the center stage- studying their needs and interests are paramount to build a product that not only users love but also accomplishes business goals. 

Product Design Strategy is about striking the right balance between user needs and business goals and not losing sight of either one during the app development lifecycle. 

Product Design Stratergy

The Other Facets Of Design: UX Vs UI Design  

The Product Design framework encompasses disciplines like UX Design, UI Design and Product Management. UI, UX Design is an integral part of the app development process

User Experience Design

User Experience Design entails creating products and providing services which render a  meaningful and delightful experience to the users. User Experience Design is a process, one that involves seamlessly integrating aspects of branding, usability, design, and functionality when building a product.

The aim of UX design is to study user behavior, understand user interests and motivations with the intent to offer engaging digital experiences after proper ux review. UX Design is about crafting experiences that are intuitive, visually stimulating and seamlessly guide users in accomplishing the desired action.

UX is essential for the success of a mobile app. It involves defining the what, why and how of a digital product. 

User Interface Design

UI Design is about creating interfaces with emphasis on responsiveness, aesthetics, and usability to foster a great experience.

UI brings together purpose and aesthetic by combining Visual Design( the look and feel) with Interaction Design( how a product works). The focus is more on colours and typography.

User Interface Design improves the quality of user interactions and offers a visually appealing product to the customers. UI Designers dig deep and draft a visual language that the user understands. The focus always lies on enhancing usability and creating a splendid visual journey. 

UX and UI are both vital elements of design. While UX makes an app usable, UI makes it visually appealing. While UI/UX Designers approach problems differently, a lot of emphasis lies on how to make an emotional connect between the user and the app. 

UI vs UX

Product Designer Vs UX Designer 

Product Designers are experts in various disciplines of design. They always take business objectives and user needs into consideration. They are responsible for the functionality as well as the user experience of a product. 

Product Designers role and responsibility is to have a holistic understanding of product design, including visual and experience design, and business acumen. They work closely with Product Managers and lead developers throughout the discovery, design, and development process to bring great ideas to life.

Whereas, UI/UX Designers focus on the target audience, study their behaviour and craft designs that meet user needs. They are solely responsible for the design phase and making customers happy by offering them a delightful experience. 

Role Of A Product Designer In Each Phase Of App Development 

A Product Designer plays a series of roles in an app development company. They are responsible for the digital product design process. During the pre-discovery phase, they capture the product vision and ensure that their end designs will meet client and user expectations. 

Role Of A Product Designer

Discovery Phase – 

Projects usually commence with a Discovery Phase. A Product Design Sprint is a great way to build a functionally designed prototype in a span of few days and validate assumptions with real users. 

During the discovery phase, Product Designers conduct detailed user research. This process entails analyzing user and business requirements and generating requirement based solutions to tackle design challenges. 

1. Research

Using qualitative and quantitative research methods such as User Interviews, usability testing, and data and analytics helps in making informed decisions on how to provide value to the customers.

A Product Designer conducts User Interviews which helps in identifying and analyzing user needs and determining goals. This is followed by User Persona Creation and journey mapping.

  • User Persona 

Creating User Personas is an ideal approach to understand user habits, behaviour patterns, and pain points. Personas include all the essential details about the user, which makes communicating insights regarding the target audience to the multidisciplinary teams an easy task. 

User Personas help a great deal in strategizing, driving smart design decisions and narrowing down a design solution. 

  • Moodboards

Moodboards

Mood boarding is a powerful tool to find ideas and inspiration. Design mood captures the right mood and style of the product and helps the Product Designer characterize interface elements. 

Creating a mood board helps ascertain the right colour palette, fonts, style and helps determine the visual vibe of the product.

  • User Journey Mapping 

By mapping the user flow, A Product Designer defines the entire user experience. Through journey mapping, they establish the user flow in an app- right from when a user discovers an app till the end task is accomplished. It maps out the entire journey and outlines any design flaws or loopholes that require immediate attention. 

User Journey Mapping 

2. Product Planning 

During the product planning phase, a Product Designer provides insights regarding user behaviour and works closely with key stakeholders and product owners to plan out the core product features. 

  • Wireframing 

Wireframes outlines the layout of a product and plays a fundamental role in structuring the product early on. 

Product Designers target usability and efficiency while demonstrating how interface elements will appear. By creating wireframes in Invision and Adobe XD, you can rapidly generate feedback and make pertinent changes according to the client’s unique requirements.

Making wireframes brings usability to the center stage. It fleshes out the skeleton and provides due clarity to the cross-functional teams on functionality and navigation. Building wireframes is an optimum and fast method to generate feedback and iterate accordingly. 

Wireframing 

Development Phase 

In this phase, Product Designers are concentrated on the Visual Design of the product. In-depth user research and analysis, creating persona and journey mapping, mood boarding and wireframing – all the research and product planning aspects come together in order to develop a  cutting edge app with stellar design. 

  • Prototyping 

A high-fidelity clickable prototype is a visual representation of the end design. It emulates not only the key functionality but also defines the look and feel of the product. Through rapid prototyping, Product Designer capture insights on user interaction.

Rapid prototyping is a great method to highlight any flaws and resolve usability issues before launch.

A Product Designer is involved in all stages of app development. Even after creating designs, they play an active role in development, delivery, and post- support. 

  • Heuristic Evaluation 

Heuristic Evaluation is conducted to test whether a product is user-friendly. This crucial step helps in ascertaining a product’s usability. 

Usability experts review a product on a set of predetermined guidelines. User control and freedom, error prevention, aesthetic and minimalist design are a few parameters that experts take into consideration

Through heuristic evaluation, Product Designers identify design flaws and make them addressable in an iterative process. 

Delivery 

During the final stage, Product Designers ensure that the requirements and specifications are clear, understood and duly implemented. 

  •  Usability Testing 

 Before diving straight into the market, the product is tested with real-time users for factors like usability and accessibility. The approach of a Product Designer from the very start is user-centric. They observe how the user interacts with a product and what fascinates them to take action. User feedback and reaction is duly incorporated to build an even better product that is scalable.

Post-release phase 

The job of a Product Designer doesn’t really end once the product is launched in the market. Sometimes, the UX is so complicated that users can’t navigate through an app with ease, while other times users don’t really use the app the way the user flow was predicted. 

Incorporating simple designs or reworking on the app’s UX post-release is another responsibility of a Product Designer. 

This can also be seen as the workflow and set of deliverables that a Product Designer has to offer right from discovery to post-launch. 

Future of Product Design 

It’s quite difficult to predict the future of product designers since disruptive technologies are changing the landscape and new design trends are gaining momentum. But AI will likely cast a huge impact on Product design in the coming years. 

In the near future, Product Designers will leverage the power of AI to create prototypes and speed up the product design and conceptualization process.

With the help of AI, designers can now come up with an array of realistic prototypes that will allow them to build something incredible.

Conclusion 

The possibilities with Product Design solutions in App Development are endless. What’s highly important is to build cross-functional teams and conduct creative sessions that are conducive for designers and developers to work hand in hand in order to change how we look at old products and bring revolutionary ideas to life.

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An Insider’s Guide to Mobile App Design https://appinventiv.com/blog/insiders-guide-to-mobile-app-design/ https://appinventiv.com/blog/insiders-guide-to-mobile-app-design/#respond Wed, 18 Apr 2018 14:19:02 +0000 https://appinventiv.com/blog/?p=5242 In my 4 years of experience in UI/UX industry, I realized that designing world has changed a lot since the day I started. Project after Project, I encountered new trends and strategies that turned the […]

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In my 4 years of experience in UI/UX industry, I realized that designing world has changed a lot since the day I started. Project after Project, I encountered new trends and strategies that turned the journey as if I’m on a rollercoaster. Many new app design techniques and tools emerged out to help to build masterpieces that are easy to digest and deliver to clients. However, one thing that stayed same even in the mid of so many revolutions is the process of creating an app.

Though various new terminology has come into existence and new job titles have been introduced to revamp the design realm. But, at its core, the app design process is still the same.

Different Phases of Mobile App Design

Get to Know about App

The very first phase of app design process is to gather extensive information about the app project. When both the design team and client come to the table to discuss the app idea, it becomes easier for both the ends to come to a single output. In other words, the app is designed as per the client’s expectations.

The app discovery phase, from a designer point of view, mainly covers the following elements:

  • Scope of app idea
  • Target Audience
  • Budget and Timelines for the Project
  • Prime Functionality and Features
  • Potential technologies to Use
  • Future Goals

When designers get knowledge about the above-mentioned factors, they begin to brainstorm and visualize the design that goes with app project’s objective as well as market trends. While it might seem easy as you can be as creative as you want, the designers have to do extensive market research to understand the user taste and choose the right colors, fonts and typography for building an emotional connection. Besides, they have to set priorities for different elements during this phase, while inspecting elements that could distract users from the prime functionality of the app.

Make a Blueprint

The next phase is to pen down your imagination on a paper in the form of a rough sketch. When the designers build a design sketch describing the app look and flow, they come across various ways to achieve the same.

make a blue print

These sketches are then compared and refined to discover which app layout is simple, interactive, depicts the brand’s story as well as go with the user needs. In short, this helps to decide which layout is perfect to go with.

Create a Wireframe

A wireframe, in a layman’s language, is a visual representation of the interactive designed crafted above, provided only the main elements are taken into consideration. It is the process of deciding which interface element will appear on the main page, based on the priority and interactivity of the design. While many people use Sketch or Omnigraffle, we still rely on Photoshop to build wireframes.

wireframe

This phase holds immense importance to validate the idea from the design point of view and making the client get a clarity of the idea, who approach the mobile app development companies with the urge to ride in the uprising Uber for X wave.

Build a Prototype

With a rough sketch of the app and wireframe in hand, the next phase is to create a prototype of the mobile application. It includes everything from a simple sketch of the app project interface to the dynamic interactive model.

The main goal of this phase is to simulate the final app project that enables them to test the design approach before investing valuable time in the development of the same. While some people use tools like Marvel and Invision to convert low-fidelity mockups into interactive mobile applications, others go directly for a native prototype written in Swift.

Go for Visual Design

This mobile application design phase focuses on the app appearance. It ensures that the app design is not only lucrative but also consistent, functional and identifiable via visual language. This phase brings the storytelling feature of the design in front and deals with challenges that come across to make the customer experience enjoyable and adding value to the brand. Based on the earlier design stages, it maintains the overall essence of the idea, goals defined in the app specification, flows formed in the wireframes, and the knowledge gained from the prototype.

Visual design, in layman’s terms, is the visual framework used to create a comprehensible, storytelling experience. It is the design that elevates the functionality of the app without letting people get bored or unclear about its functioning. In this stage of product design solutions, a designer has to follow a set of rules, conventions, and expressions that iOS and Android platform has already established related to UI components, coloured navbar and other minute customizations.

[Just in case you are curious to understand the role of a product designer in app development process, refer to this blog.]

I often begin visual designing with a UI kit as it empowers me to lean on Android and iOS conventions while experimenting with the layout in meaningful ways.

Invest in Development

The development stage begins after or many times, alongside the visual design stage. According to me, the person responsible for developing should be in coordination with someone belonging to the previous all phases as this will enable him to learn from the challenges faced earlier and put out more creative and functional piece of art. In other words, the design and development team should be in sync to build the right interactive product.

Iterate Your Mobility Solution

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No right product can be delivered in one try. The changing mobile app design trends, user preferences, emerging technologies, and other factors make it usual for a designing team to iterate their design repeatedly to make your mobility solution more market-fit. But this doesn’t mean it would be like a relay race in a circular track.

This is just an abbreviated version of every stage of the mobile app design process. To get a comprehensive detail or get your mobile app designed by us, contact our team today.

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